American announces rebranding!

By: Ben Schlappig

Published: January 17, 2013

46 comments

Go figure that when I hop on a 20+ hour flight Delta announces a revenue based frequent flyer program and American unveils their rebranding.

Let’s start with American’s rebranding. This has been in the works for a long time, so here it is:

American also produced a video about the thought process behind the new branding here:

It’s 1AM in Singapore and I had one too many shots tonight (which is to say I had exactly one shot) to write anything constructive.

What do you guys think of the new branding? Love it? Hate it? Expecting a Bank of America merger?

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Rich ( arizona) Gold

January 18, 2013, 8:29 pm

@Nathaniel, If they merge with US airways my understanding is that US management would most likely be in charge. So they would select the livery wouldn't they? Or did US sign off on this? If you are in bankrupcy your bargaining power is generally limited.

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Scot New Member

January 18, 2013, 2:18 pm

The new livery is GREAT. I LOVE IT!!!

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Ana Guest

January 18, 2013, 5:54 am

Definitely love the new logo though I will miss the double A that has make the airline easy to identify for a long time. The tail is kind of flashy but I think it is all about getting used to it. Just saw some pictures of the plane in the hangar and it looks better than in the promos. The plane looks elegant and modern. And the best thing is that with all this changes the interiors are also changing and the colors that will be uses make first ans business class look more classy as I have never liked the colors been used now they are too plain.

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spkg Guest

January 18, 2013, 12:18 am

If you showed me just that tail and asked me which airline's now livery it was, I'd probably say US airways. Airlines usually put their logo, or part of their logo on the tail, and which airlines uses the flag as a logo? If this isn't a clear sign what's to come and I don't know what is.

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Andy Guest

January 17, 2013, 11:33 pm

I don't care and I think it is a sheer waste of money to do so given that AA has been fighting with its pilots for so long ...

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