Aman Opening A Hotel In Bangkok In 2022

Filed Under: Hotels

Aman Resorts are among my favorite in the world. They have properties in a lot of incredible destinations, with a big focus on nature. While I don’t follow the brand as blindly as I used to, I still think they offer some fantastic hotels.

Currently Aman has 34 resorts, with several more in the pipeline — Aman Kyoto is opening this year, Aman New York is opening in 2020, and Amanvari in Mexico is opening in 2021. On top of that, Aman has signed an agreement to open three properties in Saudi Arabia in 2023.

Aman Kyoto, opening November 2019

Well, it looks like there’s now another city hotel on the horizon.

Aman Bangkok Opening 2022

Aman has signed a partnership with Nai Lert Group to manage a hotel and residence in Bangkok. This will be Aman’s second property in Thailand, after Phuket’s Amanpuri, which was actually Aman’s first-ever resort.

Construction on this property is expected to be completed in 2022.

Aman’s CEO, Vladislav Doronin, had the following to say:

“Thailand holds a special place in our hearts ever since the conception of Amanpuri, and our brand, in Phuket over 30 years ago.

Aman Nai Lert Bangkok will be situated in its namesake iconic central city parkland and will further cement our vision to bring the Aman ethos to global cities. Nestled in the century-old tropical gardens of Nai Lert Park, Aman Nai Lert Bangkok will offer a unique connection to the rich heritage and history of Bangkok enhanced by the gracious traditions of Thailand.”

Has Aman Just Gotten Lazy?

A lot of people say that Aman isn’t what it used to be since it was sold to a Russian investment group in 2014. While I’m not sure I’d go that far, I can’t help but feel like most of their new properties under construction are very… uncreative?

Amanjiwo in Java

What has historically made Aman so special is that they’ve had resorts in incredibly secluded places you otherwise wouldn’t visit. With properties currently under construction in Kyoto, New York, Cabo, and Bangkok, I can’t help but feel like they’re just cashing in on the name.

Aman New York

I guess they do have those three properties in Saudi Arabia under construction, but those seem like the other extreme, and might be a bit too off the beaten path for the average Aman traveler.

In the case of Bangkok, I do wonder what kind of rates they’re expecting to sustain. Bangkok has a ton of incredible luxury properties that are reasonably priced, and I just don’t see the market sustaining the rates Aman usually charges, given the alternatives.

What do you make of Aman’s new Bangkok property?

Comments
  1. Excited. Love Bangkok. I’ve stayed at the Tokyo property which is superb. The Peninsula and Oriental, need a kick in the pants. This might do it.

  2. I mean, you paid over $1000 for some random Aman in Srilanka where other luxury places cost a fraction of that, so tons of rich idiots to fleece

  3. Bangkok gets that uber-luxe 1% market that use the airport as a travel base. So, it makes sense in my eyes.
    Interesting each week to see the advancements in construction progress at The Crown building on West 57 for the Aman New York.

  4. I agree that there are plenty of luxury properties in BKK at relatively reasonable prices. There are also lots of dirt cheap places just a notch below those top places. Altho costs have been rising there the last few years. I think C is right. Lots of ME and Russian tourists with too much money will help.

  5. That location would be problematic , unless they have acquired enough land to make a fantastic garden. The Swisshotel there ( previously a Hilton, IIRC) is nice, has a great garden but can’t match rates of other better-located properties.
    Of course the hotel with the best garden in Bangkok ( and fantastic location), The Intercontinental, was demolished to build a terrible shopping mall, so anything is possible.

  6. Mandarin Oriental Bangkok charge London rates and they’re still full. I do concur that they’re not what they were built to be. No matter, there’s still Six Senses

  7. Tourism is falling in Thailand and now with the stupid huge TM30 reporting fiasco I predict even less tourists overall to Bangkok.

  8. Spent a week here in a top floor (5th floor) suite back in 2008 when it was Swissôtel Nai Lert Park Hotel. It had a good lounge where we watched the Olympics during happy hour, great restaurant breakfast, huge pool, and lush gardens that they held the annual Flower Festival attended by the Royal family. This is also where the Hollywood legendary actor David Carradine choked himself back in 2009!

    The recent demolition of the neighboring old British Embassy (between Nai Lert & Embassy megamall) with its huge gardens might be related to this renovation – one hoping it will be added to the property!

    https://live.staticflickr.com/2543/4007117034_8fbe53b055_b.jpg

  9. The new post-Zecha Aman has little to do with the old one, and there is no way it possibly could. Its now a large chain run by people without Zecha’s impeccable sense of taste and hospitality, and catering to a significantly different crowd who are often looking for ostentation rather than simple comforts and service.

  10. I’m on the same boat as @Mak. I would avoid Bangkok Aman as what they do best is building a resort in a rural setting not in a big city. I get what Doronin is doing and I would do the same as a businessman. But as a consumer, I will continue to only stay Zecha era Amans with perhaps few rural new Amans.

  11. I could not agree more!! We have been to 23 Amans. They used to be special and unique. Now they are becoming just another luxury brand. There are so many amazing places Aman could got but it’s no surprise that eventually they would just follow the money. Disappointing.

  12. Interesting timing. The Thai government has gotten pretty hostile to tourists (except, for some reason, mainland Chinese tourists). Immigration takes hours to get through, and if you stay in an airbnb that doesn’t file a TM-30 form, you can be prevented from leaving the country and fined (and people are being prevented from leaving the country, and are being fined).

    Combine this with the Thai baht being at a 6 year high and it’s no surprise that Western tourism is down. Thailand may be able to maintain its market with mainland Chinese tourists who are used to being hassled by a corrupt government, but these aren’t tourists who will be spending. High-end luxury Chinese travelers want to shop and given Thailand’s high luxury tax, Thailand is primarily attracting middle class Chinese travelers. They’ll buy some beer and chicken wings to enjoy on the beach (usually leaving their litter behind) and stay in places that cost $20 a night, but this is hardly an Aman crowd.

  13. Because for many people BKK still conveys the feeling of an exotic, hidden gem when in fact BKK has transformed into quite the opposite.

  14. @TProphet
    Much truth in that, however: Chinese tourism has gone ‘off the boil’. In Phuket it has crashed ( partly as a consequence of the appalling boat ‘accident’ last year in which 50 or more tourists died). Thailand treated the Chinese market as the goose that laid the golden egg…but has proceeded to kill it ( literally in some cases) at a rate of knots.
    A major Thai company ( controlled by a dual citizenship Thai/American family) is suing Marriott due to a massive profit downturn in one of its Phuket properties ( citing, inter alia, adverse consequences of the changes to Bonvoy.
    Meanwhile the Airport Authority makes mega profits ( highest fees and taxes in the region; apparently won’t pay to have adequate staffing at immigration counters), while the quality of the experience for tourists continues to decline.

  15. Just returned from Thailand. My wife and I stay 5 months every year in our Thai home. Each visit I see Thailand is loosing its vibe. TM 30 is upsetting tourists and expats. Exchange rate is worst iv seen. Shopping centers don’t seem as busy. Thai government/army doesn’t seem as welcoming as the it used to be.
    Plenty of competition in the accommodation market and many hotels trying to fill rooms. Lots of high end hotels already available.
    It’s not the old land of smiles it used to be.

  16. I’ve been a fan of the brand for years and have to say I think they’ve stayed true to what made them Aman in the first place. I for one am happy to see they are opening in more cities – they’re just responding to what we want!

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