Air New Zealand is hands down the most innovative airline when it comes to safety videos. For years the airline has been refreshing its safety video at least a couple of times annually.
With New Zealand’s borders more or less closed, and Air New Zealand’s long haul fleet grounded for the foreseeable future, one might assume that Air New Zealand wouldn’t release a new safety video. Well, you’d be wrong, as the airline has just released its latest video, though it claims that it was filmed with a much smaller budget than previous ones.
Air New Zealand has just released its newest safety video, named “Aotearoa, the 8th Wonder of the World.” This is understandably targeted at domestic travelers, given that the airline is exclusively operating domestic routes right now.
The premise is that a meeting is being held for New Zealand to submit an 8th Wonder of the World. However, each person has a different opinion about what part of the country should get that title, and they present their cases. When they fail to otherwise come to an agreement, they eventually decide that the entire country should be submitted for the title.
As Leanne Geraghty, Air New Zealand’s Chief Customer and Sales Officer, describes the new safety video:
“Around 30 per cent of people flying on our domestic network are usually visitors from overseas. In the absence of international visitors, the safety video is a unique way to stimulate further local demand, benefiting local tourism operators, the New Zealand economy and Air New Zealand employees.”
You can watch the safety video here:
Personally I like the safety video. It’s humorous, it’s not very long, it has some gorgeous scenery, and it makes me miss New Zealand oh-so-much. Too bad Air New Zealand will likely be on its next safety video before most of us are allowed back in the country.
What do you make of Air New Zealand’s new safety video?