Air New Zealand is hands down the most innovative airline when it comes to their safety videos. Some of my favorite safety videos have been from Air New Zealand, and they’ve typically introduced at least two new safety videos per year.
Their safety videos have had all kinds of themes — some are intended to be humorous, while others are intended to showcase scenery. Air New Zealand has just released their latest safety video, which is all about the scenery. And my gosh, this is stunning.
Air New Zealand calls this the “world’s coolest safety video,” as it’s filmed in Antarctica. The star of the video is Adrian Grenier from Entourage, and the video is intended to highlight the importance of Antarctica in understanding the impacts of a warming world. Per the press release:
Featuring Hollywood actor, filmmaker and environmentalist Adrian Grenier, the World’s Coolest Safety Video takes viewers on a breath-taking journey to Antarctica, where Kiwi scientists are tackling the most pressing questions on global climate change.
Building on Air New Zealand’s long-standing partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the video sees Grenier team up with Scott Base scientists to track penguin populations, study ice core samples and visit early explorer Ernest Shackleton’s hut and the vast Dry Valleys.
UN Environment Goodwill Ambassador Grenier, whose environmental work also includes co-founding ocean conservation non-profit Lonely Whale, says it was a privilege to partner with Air New Zealand and Antarctica New Zealand on the video project.
This obviously isn’t as humorous as some of Air New Zealand’s other safety videos, but my gosh, the scenery is incredible. I’m sure I’m not the only one who has dreamed of one day visiting Antarctica, so seeing a safety video filmed there is pretty special. It also must have been really cool to shoot this, since they actually flew to Antarctica to do so — there was no green screen involved. I can only imagine how much Air New Zealand is spending on these videos.
Here’s the safety video:
Here’s a behind the scenes video with Adrian Grenier, talking about his involvement in the video:
What do you make of Air New Zealand’s new Antarctica safety video?