I’m Living For This Air Belgium Business Class Video Review

Air Belgium is the new airline operating flights between Charleroi and Hong Kong, in addition to operating some charter flights on behalf of other airlines. I had the chance to fly them last month, and had a really great flight, both thanks to how professional all the employees were, and also thanks to how empty the flight was, as there were only about two dozen passengers.

I’m hoping to publish my trip report soon. I’m sorry it has taken so long, but hopefully the preview gave a good sense of what the experience was like.

It looks like Air Belgium recently invited a bunch of HK-based bloggers and vloggers to experience their business class product. While I personally don’t take comped flights, I think that was a smart decision for them, given that the cabins are otherwise empty. They might as well generate some buzz surrounding the flights.

So they invited a bunch of young bloggers to fly roundtrip in business class with them, and they also showed them around Belgium.

I’ve been looking on YouTube for the video reviews, because there’s something I really enjoy about watching the excitement that people have when reviewing a premium cabin experience when they’re not used to flying that way.

So I had stumbled upon this video review, though it just had subtitles in English. Even though I couldn’t understand the actual review, I still found it incredibly enjoyable to watch.

But then I realized that the same YouTuber made a video with a voiceover in English, which is even more fun to watch:

https://www.youtube.com/watch?v=lXHCdrLaymM

If you have a few minutes, I highly recommend giving it a watch. There’s something about the enthusiasm towards the product, as well as the overly enthusiastic voiceover, that I just love, and I can’t help but share.

It also can’t be great for the airline that the bloggers were the only people in business class — “actually we just bought out the whole flight. All of us are bloggers.”

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JDS Guest

@ Aman I agree, I don’t get either why companies are chasing millenials who, by and large, wouldn’t have a lot of disposable income. I’m in my late 30s and having been working for 17 years, have a decent amount of disposable income. Weird thing is, lots of companies don’t want my business, they want to appeal to millennials and don’t want someone aged 38 driving their cars or wearing their jeans or staying at their hotels. Yet, I’m the one who can actually afford these things!

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Aman Guest

I am sorry but this video is a shining example of how far off some companies are about social media marketing and millennials. If this blogger was promoting a Korean denim brand or even a budget carrier like Wow he would have been perfect. But to put him in an empty business class cabin in an airline that is struggling to gain credibility among high end flyers is like shooting your self in the foot. Notable exceptions aside, studies confirm that millennials are among the poorest generations that have existed (in relative terms) and have rather functional habits. They would be perfectly happy stretching themselves on 4 empty seats in the presumably empty economy cabins of Air Belgium and enjoying complimentary wifi (if Air Belgium has it). This just seems like there has been a panic management meeting over the dismal performance of the newly launched route and some marketing person came up with a brilliant magic cure- let’s target the millennials through social media! Ugh! I just don’t see this airline lasting at all.

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charles / Shanghai Diamond

cute

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Sam Guest

@Callum That is a bats**t theory of offensiveness--of course words alone can be offensive. I suspect upward of 90% of what folks are offended by are words. What?

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James Diamond

@ a - we haven't left Boarding Area and have no plans to.

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