Aeromexico has gotten political in some of their ads recently. Aeromexico’s biggest foreign market is the US, though obviously right now there’s some contention between the US and Mexico, especially regarding the wall (heck, we’ve had our longest government shutdown ever over this).
A couple of years ago, during the US presidential campaign, Aeromexico released an ad about walls, clearly aimed at Trump:
Well, now the airline is back with their latest marketing campaign, which is some expert trolling, if I’ve ever seen. The premise is that while Mexicans like going to the US, Americans don’t like going to Mexico as much, so they wanted to figure out why.
They interviewed a bunch of people and asked them why they wouldn’t consider going to Mexico.
Since there has been immigration from Mexico to the US for a long time, they decided to give the anti-Mexico people DNA tests. All of the people featured in the video had some Mexico heritage, and the more Mexican they were, the bigger of a flight discount they got.
Here’s the video:
That guy who learns he’s 22% Mexican… ugh!
Also, these people aren’t very good at math. For the couple that says they don’t like Mexico, the woman is 14.4% Mexican and the man is 18% Mexican, and he says “well that’s better than you.” I don’t think he gets that being a higher percent Mexican means being more Mexican (which he seems to think is a bad thing).
Usually it doesn’t make much sense for airlines to get political, though in Aeromexico’s case it seems smart. That’s because I imagine virtually everyone offended by this ad also wouldn’t otherwise consider going to Mexico (at least right now), while those who like visiting Mexico will like the airline even more after seeing this.
What do you make of Aeromexico’s DNA Discounts ad?