Singapore Creates Impossible Expectations

A few weeks ago a hilarious image was circulating the web about the overall examination results for a kid at a primary school in Singapore. Via SGAG:

Room-For-Improvement

As you can see, he got straight “A”s, but under remarks it said “Must work harder for better results. There is still room for improvement.”

Hah! And that brings me to my flight last night from New York to Frankfurt in Singapore Suites Class — it was good, but by comparison it wasn’t good enough. And that’s Singapore’s fault. Because they’re so good. Let me explain.

Back in August I flew from Frankfurt to New York on Singapore Airlines in A380 business class. I was fully expecting to be disappointed, given that the business class cabin has 86 seats, and I had previously almost exclusively flown Singapore Airlines first class on longhaul flights.

But I was wrong. The service was amazing. I’m a tough critic and notice everything, but the service was flawless. There wasn’t a single aspect of the service I could critique. Not one. I felt like I was the only passenger, despite the fact that I was in a huge cabin. The crew was just that good.

So last night I flew Singapore Airlines Suites Class, and the service was… well, by any other airline’s standards very, very good. But by Singapore’s standards it was below average. And that’s simply a function of how high the average level of service on Singapore is. When almost all of your flights are flawless, a still excellent but not quite as exceptional flight is subpar, right?

Singapore-Suites-A380
Singapore Airlines A380 Suites Class

What wasn’t amazing about the service? Was I not addressed by name? Was I denied as much Krug as my heart desired? Was the crew not genuine-seeming? Nope, none of that.

Dom-vs-Krug
The age old Singapore first class champagne question — Dom or Krug?

They just didn’t seem to listen as well or be as coordinated as other Singapore crews I’ve had. On at least a few occasions one crewmember asked me if another crewmember had already done something (“did my colleague already take your order?”).

That wasn’t a big deal.

The flight was 6hr40min, which doesn’t allow much time for sleep. The meal service was a bit on the slow side, and was done two hours after takeoff. Then again, realistically how much faster can you really serve a five course meal? So that was totally fine.

Singapore-Airlines-Caviar
Singapore Airlines Suites Class caviar service

Here’s the one thing I’m slightly less forgiving of.

When my bed was made, the leading stewardess asked if I wanted to be woken for breakfast. Now let me start by saying that if I weren’t writing trip reports I would have slept through breakfast, because I sure as hell don’t want to eat three hours after having a five course meal. But I do perpetually feel the need to take one for the team… for you guys, of course. 😉

Crew: “Mr. Schlappig, would you care to be woken for breakfast?”
Me: “Hmmm, how long before landing will that be?”
Crew: “About 90 minutes before landing.”
Me: “Since it’s just a fruit plate could we do an hour before landing, and could I have a cappuccino when I wake up, please?”
Crew: “Sure, why not?”

After a sub-three hour nap I was awoken…. with 90 minutes to go to Frankfurt. Below is the airshow after I woke up, went to the restroom, changed out of my pajamas, my bed was turned back into a seat, etc.

Singapore-Airlines-Breakfast-2
Airshow between New York and Frankfurt

Whatever, not the end of the world. I figured I’d at least get a cappuccino out of it.

After sitting there for another 15 minutes I was finally given a fruit plate, juice, and water… and asked if I wanted some coffee or something else to drink.

Singapore-Airlines-Breakfast-1
Singapore Airlines Suites Class breakfast service

I ordered a cappuccino again, which was served 10 minutes after my fruit plate was.

Singapore-Airlines-Breakfast-3
Singapore Airlines Suites Class cappuccino

I know I’m being picky here, but am I off base?

It’s not that I expect perfection, but I’ve gotten so accustomed to it on Singapore… is that really my fault?

Oh well, it must suck to be as good as Singapore!

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Donny Guest

Although I love SQ service and product I do find that they are anal about preparing the cabin for landing. They usually have everything wrapped up, including earphones collected, sometimes before decent even starts. It can be annoying when watching a something on the tv and they cut it off leaving you with 30+ minutes to twiddle your thumbs. Anyhow some airlines are good at the last minute meal service before landing, some are not - SQ is not.

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David K Guest

I appreciate Ben's 'pickiness'. I fly intercontinental about twice a year. I'm not an Emirates regular who shuttles monthly in first on the company dime. The airline I fly has become for me as much as the destination. Flying CX or SQ or EK in first is as much a part of the adventure as where I land. So when I fly one of these premium airlines in first, it's a once-in-a-lifetime experience. I want all the bells and whistles, and even tell the flight attendant when I board, "This is a once in a llifetime dream for me, so bring it on." And they always do and I always have a great time. Sure, Ben's standards are high. But that's what makes his blog so worth visiting. One thing I love is that while he's picky, he still can muster the wide eyed amazement of a child. SQ suites is an aspirational, super-premium product, and so should be flawless every time out of the gate. DL, UA and AA don't aspire to compete in this Kentucky Derby of the Skies. But there's an fascinating battle between the super-premiums that Ben is here to give some insight into who's winning. I don't have the time or money to fly all of them, but I'm glad Ben does!

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Ivan Y Diamond

Not sure why anyone can think that a teacher was especially harsh given that we can see percentage scores. In an American system (assuming 4.0-base, no curves, no +/-, etc.), the top grade 'A' corresponds to 90% or more. That means the student had 4 B's and 2 A's which is good but not at all exceptional. P.S. I do agree with a general sentiment expressed here -- paying more for a certain service/product usually leads to heightened expectations.

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Andre M Guest

Sounds as if some of you people need to lease or buy and staff your own private jet

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Good service Guest

ROLF. Just yesterday I read Gary's review of his long haul first class EZE-GRU on AA. How pathetic that was in comparison to the flawed service you got on Singapore Airlines!

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Meet Ben Schlappig, OMAAT Founder
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