Several weeks ago, we learned how Marriott’s W Hotels brand would be expanding to Las Vegas, with the rebranding of an existing property. There’s now an update, as this rebranding has taken place.
Delano Las Vegas becomes W Hotel
In 2023, we saw Marriott and MGM launch a partnership. Not only does this include reciprocal loyalty perks, but it also includes the rebranding of some properties into the Marriott portfolio. The latest development in this strategy has just been happened.
As of December 18, 2024, the 1,117-room Delano Las Vegas has been rebranded as the W Hotel Las Vegas. This means the property is now fully integrated into Marriott Bonvoy in terms of earning and redeeming points, plus taking advantage of elite benefits. Not a whole lot has changed about the property, and Marriott’s website has details about the food & beverage outlets, and also about the rooms.
Here’s how Steve Zanella, President of MGM Resorts Operations, describes this development:
“Our relationship with Marriott has far exceeded our expectations, demonstrating the power of its brand portfolio and the strength of their distribution channels. W Las Vegas, the latest hotel to come to life as part of our collaboration, will allow our guests to access a new luxury lifestyle experience recognized worldwide for its distinct personality, dynamic programming and elevated service culture.”
Meanwhile here’s how Leeny Oberg, CFO and EVP of Marriott Development, describes this:
“We’re thrilled to continue working with MGM to bring W Las Vegas to the legendary Las Vegas Strip. This agreement is a pivotal moment in our collaboration, which continues to expand hospitality and entertainment offerings for guests. As a luxury brand rooted in bold design and nightlife, W Hotels is well-positioned to elevate experiences for travelers in this destination.”
This is good news for Marriott Bonvoy members
Las Vegas is of course a unique hotel market, given how heavily dominated it is by brands like MGM, Caesars, etc. So the loyalty collaborations that we see between the major hotel groups and the Las Vegas hotel groups are pretty useful for consumers, especially for those of us who don’t travel to Las Vegas often enough to otherwise rack up useful rewards.
While Marriott Bonvoy members have been able to earn and redeem points for stays at the Delano Las Vegas, there’s no denying that the transition to the W Las Vegas is good in terms of loyalty. Members are now able to take advantage of more elite perks, have the ability to earn points for more kinds of rates, etc.
I haven’t been to Las Vegas in years (and have no need to return anytime soon), but back in the day I did quite like the Delano, given that it’s an all-suite property. Admittedly W isn’t my favorite Marriott hotel brand, though I’d still consider this to be a net positive.
Bottom line
The W Hotel Las Vegas has opened as of December 2024, as a rebranding of the Delano Las Vegas. For Marriott Bonvoy members, this is great news, since there’s more upside to this property being fully integrated into the loyalty program.
What do you make of the Delano Las Vegas becoming the W Hotel Las Vegas?
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