The Mystery Of W Hotels’ Watery MOMO Shampoo: Any Guesses?

While this ranks way down on the list of things that matter in the world, I’m now quite invested in the answer to this, based on a reader’s research up until this point. Let me explain.

What’s wrong with the MOMO products from W Hotels?

OMAAT reader Chris recently stayed at the W Hotel Amsterdam, and said he noticed how watery the MOMO shampoo was. Initially he thought that maybe a previous guest had diluted it, but then he got a replacement bottle, and had the same problem. So he wondered if the hotel was playing games in order to save some money, or what.

What’s awesome is that he didn’t just wonder what the answer to the question is, but he also actually investigated further. So he bought a bottle of the MOMO shampoo from Marriott’s online store, had it delivered to his home, and… the product had exactly the same issue he found at the hotel.

He even shared the below video comparing the products. On the left is the shampoo bought from Marriott’s store, while on the right is the same shampoo bought directly from Davines, which produces the MOMO products.

Out of curiosity, I asked Chris if he could share the ingredients labels for the two bottles. You can find those below — based on a cursory glance they look very similar, though some terms being used do differ. If I’m missing anything obvious, please let me know.

W Hotels version of MOMO shampoo
Direct version of MOMO shampoo

Chris commented the following:

This whole thing strikes me as astonishingly poor quality control from Marriott for one of their most premium brands; are we really saying nobody at Marriott has noticed this widespread and systemic issue? Or have they noticed, and just don’t care?

Chris also pointed out how while both bottles say “made in Italy,” the product intended for W Hotels additionally references a UK-based company named Angel Consulting, so one wonders what their involvement is in this.

I don’t have a strong theory here, but I’m curious…

As I said at the beginning of the post, this is hardly the most important topic in the world, but I sure am now invested in the answer as to what’s going on here. I love how Chris took his experiment so far that he even ordered the same product through two separate channels to see how they compare.

Based on the above video, there’s simply no denying that almost anyone would want their shampoo to look more like what’s on the right, than what’s on the left, as the latter looks mighty watery.

That raises the question of what’s going on here. Is the shampoo really formulated to be that watery? This doesn’t seem like a fluke, since this is how the shampoo was on-property and via the online store.

If this is in fact formulated differently, is the primary difference just that the one for W Hotels is watered down? If so, that’s a very strange way to go about coming up with a special formula…

Bottom line

W Hotels has a partnership with MOMO for bath products. In theory that’s a good brand, but an OMAAT reader reports how the formulation seems a bit off. He found it was so watery at the W Amsterdam that he decided to order a bottle from Marriott’s online store, only to find the same problem. Meanwhile if you buy the product direct, it doesn’t have that problem.

Anyone have a theory as to what’s going on here?

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Stephen Guest

This brand reuse with diminished quality reminds me of office coffee - I work in an office where I can get a "Lavazza" coffee, but it's nothing like the Lavazza I would get at the supermarket, or "Starbucks", which is again nothing like a Starbucks coffee. And I worked somewhere else that used "Peet's", and it was again nothing like what I'd find at a Peet's. There are probably other examples out there as well.

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Philippe Guest

The brand is not Momo, it’s Davines that you can find in many salons. Momo is the product line https://ca.davines.com/products/momo-shampoo?_pos=1&_sid=fb585b59b&_ss=r&_gl=1*qo61g3*_up*MQ..*_gs*MQ..&gclid=CjwKCAjwnN3OBhA8EiwAfpTYegt73-whUkibfK1_CznY_Y3Vb6lWYi50ISmI8Y9icGMWgjwHTqn7kBoCuewQAvD_BwE

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Guest Guest

At first glance, there are should be 6 surfactants (cleansing/foaming ingredients) in the hotel version and 11 in the direct version. You can get a good experience by using just a few surfactants, but using more can help fine tune the foam properties further. The surfactant blend in the hotel version is on the expensive side of hotel toiletries and could be used in a premium drugstore shampoo, but the direct version is probably more expensive as a few of the surfactants used are rather niche. I don't recall seeing Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Lauramidopropylamine Oxide or Myristamidopropylamine Oxide before. Using more ingredients also increases the costs of managing more stock keeping units and expiry dates.

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RealTaylor Diamond

Thank you for this post. I recently stayed at the W Nashville and all of the Momo bath products were very watery and I wondered what was going on. I noticed the housekeeping cart had a squeeze bottle (like you might see in a kitchen for icing or finishing oil) filled with shampoo. So they were clearly squeezing addition shampoo into the in-room pump bottles to refill them rather than replacing them when empty. So, I thought housekeeping must have added water to the squeeze bottles to make it easier to refill the shampoo bottles. I don't stay in W hotels very often anymore so I'm fascinated to learn this is a wider issue with the W Momo formulation. I actually like real Momo products so I'm disappointed that they would allow their products to be downgraded like this. And interesting to hear Molton Brown does not allow their products to be downgraded - I wonder if there are others. Excellent story.

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Anthony Guest

Canopy Paris Eiffel Tower, we actually saw housekeeping put water in the bottles. All were the bottles in our bathroom were thin. Not all hotels do it, but certainly this one needs to be pointed out, they were charging €600 a night and doing this. What a shame. Are there any rules are there any controls anymore.

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