Alaska 737 MAX First Class: A Cut Above The Competition

Alaska 737 MAX First Class: A Cut Above The Competition

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Hello from Seattle, as I’ve kicked off my review trip to South Korea and Japan! I just flew Alaska’s Boeing 737 MAX 9 first class, on the 5hr50min flight from Fort Lauderdale (FLL) to Seattle (SEA).

I’ve been trying to fly Alaska’s 737 MAX 9 first class for a long time. Not because it’s necessarily anything special compared to Alaska’s other aircraft, but rather because I somehow keep ending up on Alaska’s 737-900ERs, and I’ve just wanted to compare the products found on the different generation aircraft.

As far as US airlines go, I’m a fan of Alaska. The airline has an above average first class, with friendly employees, solid food, and a cool drink selection. With that in mind, I wanted to share some initial thoughts on the experience, and then soon I’ll have a full trip report.

My scramble to fly Alaska’s 737 MAX first class

On Saturday evening, I was supposed to fly Alaska from Miami to Seattle to Vancouver, departing around 6PM. The Miami to Seattle flight was showing as being operated by the 737 MAX 9, but the morning of the flight, it switched to a 737-900ER.

In fairness to Alaska, the airline uses these planes interchangeably, and to most consumers, the difference is minimal. So in the days leading up to a flight, it’s not unusual to see a flight switch its aircraft type multiple times. However, this was my third Alaska flight in a row where the plane switched from a 737 MAX 9 to a 737-900ER within a day of departure.

Since I’ve recently reviewed Alaska’s 737-900ER first class, I quickly hopped online, and noticed that Fort Lauderdale to Seattle to Vancouver was available departing in two hours, and the plane was already in the ground in Fort Lauderdale, so it was guaranteed to be a 737 MAX 9. Amazingly enough, the first class fare was even a dollar cheaper than the one I had initially booked (and it was a good fare to begin with!), so I made the switch.

I had planned on spending Saturday with my family, but Ford kindly encouraged me to take this routing, so I did it. In all honesty, I was kind of happy to fly at 10AM instead of 6PM. I’m a morning person, and I was dreading the thought of landing in Vancouver at 12AM PT. That’s roughly when I ordinarily wake up, not when I go to sleep… nothing good happens after 7PM, as far as I’m concerned!

I finally flew the Alaska 737 MAX 9!

Alaska’s 737 MAX first class cabins are spacious

Alaska’s 737 MAX 9 first class cabin consists of 16 seats, spread across four rows, in a 2-2 configuration.

Alaska first class cabin Boeing 737 MAX 9
Alaska first class cabin Boeing 737 MAX 9

In an industry that’s always looking for opportunities to “optimize,” Alaska deserves credit for how spacious its first class seats are. Alaska offers 41″ of pitch in first class, which is the best you’ll find in the domestic US airline industry, for planes without flat beds.

Alaska first class seats Boeing 737 MAX 9

Most other US airlines offer 37″ of pitch, and honestly, an extra 4″ goes a long way (that’s what… never mind)! You especially feel the extra space when the person in front of you reclines, whether on other airlines you can barely keep your laptop screen open.

I also appreciate how Alaska has a little bar you can rest your feet on, and how Alaska offers a comfortable blanket in first class on most routes. Alaska is better in so many little ways. Of course let me acknowledge that this is compared to US airline peers — those used to flying in Southeast Asia or the Middle East are probably horrified at all of this. 😉

Alaska first class foot rest Boeing 737 MAX 9
Alaska first class blanket

Alaska’s 737 MAX 9 cabins are much more modern than the carrier’s classic 737-900ER cabins. However, I do have to say, the padding of those classic seats is pretty great, as outdated as they look. I found the 737 MAX 9 seats to be comfortable, but not as well padded as on the 737-900ER.

While Alaska doesn’t offer seat back entertainment or free Wi-Fi, the airline does offer free messaging, and has an $8 Wi-Fi plan, plus has streaming entertainment. The Wi-Fi worked really well, and at $8, it’s quite a good deal!

There are also AC and USB-A outlets, so you can keep your electronics charged, as well as a personal device holder on the tray table.

Alaska first class personal device holder Boeing 737 MAX 9
Alaska first class charging ports Boeing 737 MAX 9

Alaska’s first class food & drinks are quite good

Domestic airline food and drinks in the United States are rarely much to get excited about, but I find that after JetBlue, Alaska probably does the best job with having a thoughtful and interesting selection. For example, below were the menu choices on my flight.

Alaska first class menu

The service began with a sort of spicy snack mix, which I enjoyed, and it was a nice alternative to the usual mixed nuts you get on many airlines.

Alaska first class drink & snack

I ended up having linguine and shrimp with green peas. This was served with a side salad that had mozzarella, sundried tomatoes, and pesto. I had initially pre-order something different, but because I switched flights last minute, the linguini was all that was available.

Alaska first class meal service

Then for dessert there was ice cream from Salt & Straw. I should’ve just said no, but yum.

Alaska first class dessert

I thought the food quality and presentation were quite good, compared to what you’ll find on most American and United flights (and to a lesser extent, Delta flights… it depends).

While I don’t usually drink alcohol on domestic flights, I appreciate Alaska’s selection, which has some unique options, and is also pretty West Coast centric.

Alaska first class drink selection

For example, the Crater Lake Hazelnut Espresso Vodka is excellent, and the Straightaway canned cocktails are tasty as well. I broke my usual domestic flight drinking rule, because 5hr50min is just too long to spend on a domestic flight. I had an Old Fashioned (which was good… and very strong, OMG).

Alaska first class Old Fashioned

How I rank Alaska first class

Perhaps this is a topic for a separate post, but I figured I’d talk briefly about where I rank Alaska first class among its US peers. Admittedly there’s huge variance in terms of product quality at each airline, since at American, Delta, and United, you’ll find flat beds on some planes, but not others.

As far as I’m concerned, Alaska offers the best non-flat bed first class of any US airline. That’s because I value the extra space, I think the carrier’s food and drinks are consistently quite good, and I find Alaska staff to be pretty consistently friendly.

JetBlue Mint is of course significantly better than Alaska first class, with amazing food and service, but that’s only available on relatively few routes. Meanwhile American first class is consistent (in terms of seating) but not great, United first class is inconsistent and sometimes not great (especially the catering), and Delta first class is highly inconsistent, but probably a bit better than American and United, on average. At least that’s my take…

Bottom line

I’m happy I finally had the chance to fly Alaska’s 737 MAX first class. There’s ultimately not much difference between this and the carrier’s non-MAX jets. You get a more modern cabin, though with a little bit less padding.

Still, I found Alaska first class to be a great way to cross the country. The airline offers spacious seats, solid food and drinks, and friendly service. Given the option, I’ll gladly choose Alaska over other non-flat bed products offered by US airlines.

What’s your take on Alaska’s 737 MAX first class?

Conversations (17)
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  1. Jimmy’s Travel Report Diamond

    Alaska first introduced this product on the a321s they inherited from VX. It was great when they also put them on the 737max9s - certainly my favorite recliner style F product in the US. The 41” pitch really makes a difference compared to AA, Delta and United. It also doesn’t hurt that Alaska’s soft product is generally very good.

    Ben, were you aware that AA is taking the old a321s from Alaska and keeping that...

    Alaska first introduced this product on the a321s they inherited from VX. It was great when they also put them on the 737max9s - certainly my favorite recliner style F product in the US. The 41” pitch really makes a difference compared to AA, Delta and United. It also doesn’t hurt that Alaska’s soft product is generally very good.

    Ben, were you aware that AA is taking the old a321s from Alaska and keeping that seating (for now) in place? Fingers crossed it’s on my next AA F flight.

  2. TravelinWilly Guest

    I wish all US carriers have those small lips at the back of the armrests in FC to stop items from rolling off the back of them into the row of seats behind. American used to have those (not sure if they still do, haven't flown AA in a couple of years), and they were great.

  3. Jake Guest

    It looks like a downright awful experience for a 6 hours flight - seats that look like premium economy, only worse as they have no screens(!!), the food looks awful and there's no main after the pasta disk, and the wine, oh my gosh, the Gen5 "wines" rate around the same as petrol (no, I've never had them, and after reading the reviews I hope I never will.

    Ben, your reviews used to be accurate...

    It looks like a downright awful experience for a 6 hours flight - seats that look like premium economy, only worse as they have no screens(!!), the food looks awful and there's no main after the pasta disk, and the wine, oh my gosh, the Gen5 "wines" rate around the same as petrol (no, I've never had them, and after reading the reviews I hope I never will.

    Ben, your reviews used to be accurate - what's going on here? This is no premium cabin for such a long flight - it is pure subpar junk.

    1. Ben Schlappig OMAAT

      @ Jake -- I'm comparing Alaska first class to first class on other US airlines. As I state in the post, this pales in comparison to what you'd get on airlines in other parts of the globe. But that's not a useful comparison.

      I can assure you that American isn't serving Dom Perignon and caviar in first class on the same route. ;-) Consider yourself lucky if you don't have to fly much in...

      @ Jake -- I'm comparing Alaska first class to first class on other US airlines. As I state in the post, this pales in comparison to what you'd get on airlines in other parts of the globe. But that's not a useful comparison.

      I can assure you that American isn't serving Dom Perignon and caviar in first class on the same route. ;-) Consider yourself lucky if you don't have to fly much in the United States, but this is an above average first class experience in the country.

    2. Flying Buccaneer Guest

      What airline does have a "premium cabin" between MIA/FLL and SEA? I'll answer the question for you... none. Ben compared what AS offers to the AA or DL experience (the other two airlines that offer nonstop flights to SEA). The AS 737 Max 9 offers more legroom. While AS doesn't have seat back screens, neither does AA. DL does, but the last time I flew between Florida and SEA on DL, the seat back screens...

      What airline does have a "premium cabin" between MIA/FLL and SEA? I'll answer the question for you... none. Ben compared what AS offers to the AA or DL experience (the other two airlines that offer nonstop flights to SEA). The AS 737 Max 9 offers more legroom. While AS doesn't have seat back screens, neither does AA. DL does, but the last time I flew between Florida and SEA on DL, the seat back screens in row 1 were about the size of an iPhone 15 Pro Max screen. I would rather watch whatever entertainment is offered on my tablet or computer.

      As for the food and wine, the AS offerings are on par with, if not better than, what the competition offers. I haven't tried Gen5 wines either, but Wine Enthusiast's reviews of them seem to differ from the ones you are reading.

      What is it specifically that makes this review inaccurate, in your opinion? It seems to be a spot-on comparison of the AS 737 Max 9 to other AS 737s and what AA and DL offer.

    3. betterbub Diamond

      Context is important. In this case the context is the competition is the other major airlines flying transcon routes

    4. eponymous coward Guest

      So by "transcon" do you mean "NYC-SFO/LAX (and maybe BOS and MIA/ATL-LAX or IAD-SFO, sometimes if a carrier puts a widebody between hubs)"?

      Because that's the thing, this is definitely a transcon but it's also not those markets. SEA-FLL has zero chance of supporting fare and operations premiums for lie-flats, just like SEA-TPA or PDX-ATL, or SAN-BWI. Which is why AS doesn't have them- their network doesn't really support having a subfleet with IFE and...

      So by "transcon" do you mean "NYC-SFO/LAX (and maybe BOS and MIA/ATL-LAX or IAD-SFO, sometimes if a carrier puts a widebody between hubs)"?

      Because that's the thing, this is definitely a transcon but it's also not those markets. SEA-FLL has zero chance of supporting fare and operations premiums for lie-flats, just like SEA-TPA or PDX-ATL, or SAN-BWI. Which is why AS doesn't have them- their network doesn't really support having a subfleet with IFE and lie-flats, and certainly not an entire fleet of narrowbody super-premium F (they would know, they took over VX).

      AS doesn't really fight over NYC-California premium travel the way other airlines do...

  4. Bobby Guest

    So you could say it blew the doors off your expectations.

    1. Ben Schlappig OMAAT

      @ Bobby -- TOO SOON! :p

  5. Willem Guest

    As an Alaska 75K I’ve flown this product ad nauseum, including on redeyes which seem to be 50-50 on whether I get quality sleep or not

    And, never feel bad about not saying No to ice cream, especially Salt & Straw!

    1. Elad Guest

      This is why Americans are so fat.

  6. VT-CIE Diamond

    Great that you could finally snag the AS 737 MAX 9, like on CM, though I will say no more on that matter, seeing as my previous comment on a 737 MAX 9 resulted in a certain bloodhound baying for my blood.

    All I can say is that I’m very much looking forward to your experience on Korean Air’s 787-10 and A321neo, and how it’s trying to keep up with other Northeast Asian airlines —...

    Great that you could finally snag the AS 737 MAX 9, like on CM, though I will say no more on that matter, seeing as my previous comment on a 737 MAX 9 resulted in a certain bloodhound baying for my blood.

    All I can say is that I’m very much looking forward to your experience on Korean Air’s 787-10 and A321neo, and how it’s trying to keep up with other Northeast Asian airlines — especially as it and Asiana have been more or less been left in the dust by Taiwanese (EVA and Starlux) and Japanese (ANA and JAL) airlines. Especially, to fly KE right before JAL will be a study in contrasts between how Korean airlines nowadays are great-but-not-stellar in comparison to JAL’s A350-1000 perfection, as well as others like NH, BR, CX and SQ.

    That said, for all its soft-product perks, AS does have one shortcoming that those in the Middle East and Southeast Asia will likely scoff at (haha): the lack of seatback IFE on any kind throughout its fleet, though it does have extensive streaming IFE. Makes one think of the Virgin America days, but at least JetBlue is still around!

    1. Mason Guest

      Seems like you're always looking for a chance to make anything related to Korea sound bad.

  7. hbilbao Guest

    that pasta looks so good!

  8. Tim Dunn Guest

    You have very low standards.

    1. Redacted Guest

      Ben, are you ever going to block crap like this? It’s only hurting your website.

  9. atlflyer Guest

    Alaska serves Salt & Straw ice cream? That’s amazing!

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Redacted Guest

Ben, are you ever going to block crap like this? It’s only hurting your website.

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betterbub Diamond

Context is important. In this case the context is the competition is the other major airlines flying transcon routes

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Ben Schlappig OMAAT

@ Jake -- I'm comparing Alaska first class to first class on other US airlines. As I state in the post, this pales in comparison to what you'd get on airlines in other parts of the globe. But that's not a useful comparison. I can assure you that American isn't serving Dom Perignon and caviar in first class on the same route. ;-) Consider yourself lucky if you don't have to fly much in the United States, but this is an above average first class experience in the country.

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