Southwest Reveals New Seats… Yay?

Last night Southwest Tweeted about “Something Especially Amazing Tomorrow” being announced (today):

It was pretty obvious that Southwest would be announcing new seats, based on the acronym as well as the picture attached to the Tweet, which even had the “BE Aerospace” (a seat manufacturer) logo clearly visible.

Today at Aircraft Interiors Expo in Hamburg, Germany, Southwest unveiled the new seats which they’ll be installing on their newly delivered planes starting in mid-2016. This includes the 737-800 and 737 MAX aircraft which they’ll be taking delivery of.

Southwest Airlines’ new aircraft seat

Here’s how Southwest describes the new seats:

“The new aircraft seats are the widest economy seats available in the single-aisle 737 market, and offer a unique design that gives our Customers what they asked for: more space,” said Bob Jordan, Southwest’s Executive Vice President and Chief Commercial Officer. “Serving as the launch customer for this seat is just one of several upcoming milestones related to our bold, new look launched in September of last year, and is specifically aimed at enhancing our Customer Experience.”

“The new, lighter seat allows us to continue to improve our fuel efficiency,” said Mike Van de Ven, Southwest’s Executive Vice President and Chief Operating Officer. “This seat selection is just one more reason we are enthusiastic about our fleet modernization plans.”

Southwest Airlines’ new aircraft seat

Southwest Airlines’ New Aircraft Seat

Southwest Airlines has selected a new aircraft seat with unique features for an enhanced Customer Experience. The seat will be delivered on the for the Boeing 737-800 and 737 MAX aircraft beginning in 2016.

I mean, admittedly Southwest is good at what they do, but how excited are you supposed to get when an airline is beginning to install new seats in mid-2016 which don’t include power ports or personal televisions? I’m actually not opposed to the lack of personal televisions since they’re heavy and nowadays most people are bringing their own entertainment. But no power ports — really?!

And I think when Southwest says they made the seats wider, what they’re really trying to say is that they made the armrests narrower, so that there will be even less separation between people.

Southwest Airlines’ new aircraft seat

Goodness gracious, you must be really easy to please if you consider this to be “Something Especially Amazing” in the year 2016…

Bottom line

Don’t get me wrong, ultimately I don’t blame Southwest for going “no frills,” since that’s the market they’ve captured for so long. They’re not installing these new seats for customers, but rather because the seats are lighter and because they enable them to install more seats per plane.

I don’t think anyone can tell me with a straight face that this is something customers should be excited about. The one big mistake Southwest is making, in my opinion, is not installing power ports.

Is it just me?

Conversations (33)
The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
Comment as a member

Membership is free and takes no more information than commenting as a guest. Earn status points for good contributions, and see fewer ads as your status grows.

Type your response here.

If you'd like to participate in the discussion, please adhere to our commenting guidelines. Anyone can comment, and your email address will not be published. Register to save your unique username and earn special OMAAT reputation perks!

  1. Loading comments…
Recent Comments
The latest from the OMAAT community.

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

W Diamond

I agree lucky, the last time I flew on southwest my phone was on 1% and died immediately. Then I had no entertainment for 4 hours. :(

0
‼ 0
JokinGrl Guest

I totally agree with you. I avoid flying Southwest because of this. When I'm on a multiple-leg flight, there are times I'm not able to charge my phone/tablet/computer at the terminal because either there isn't enough time between flights or other people are charging their devices (and several of them at once!). It makes absolutely no sense why they don't have power ports. Games, movies take up a lot of juice and we'll be lucky if there is enough power for the entire flight. It would certainly suck if you ran out of power and you used an e-boarding pass. I don't consider this to be a frill. It's a necessity. People are going paperless, meaning no paper boarding passes. And the seats, absolutely horrible. They are so uncomfortable. My a** hurt so much after the first left of my trip that I was dreading the next leg. Honestly, I fly American Airlines because most of the time I can get flights with ports.

0
‼ 0
Devin Guest

I will add that as much as I love flying Southwest, I due tend to look for Virgin America flights first because they have power outlets available to all passengers between seats. If those flights aren't within my grasp, then I fall back to the no frills, no power outlets Southwest. This is mos def a bad upgrade decision on their part by not including the power outlet seats. That's a lot of future money they are missing out on. I'd pay an extra 30 to 50 bucks per flight to get that option. I kind of consider that a no frills option in today's world.

0
‼ 0
Infrequent traveler Guest

I don't travel often, usually 2 round trips a year. Usually Sea-tac to Austin international. That a 4-5 hour flight. I'm a gamer, so I usually have my laptop on, playing some game or another. Normally I fly Alaska, but today I'm flying Southwest. I just saw this and a few other articles saying how they don't have in seat power, and I have to say, I'm very disappointed. I already know how this whole flight is going to go, just off of that one little 1" by 1" detail not being there. I'm going to play on my laptop for 1, maybe 2 hours before it dies, then I'm going to get on my phone, and maybe get another hour. Then I'm going to be bored, and daze in my seat, and get mildly sick from the heat and motion. Fun times. Honestly, I'm probably going to stick to Alaska from now on. $25 baggage fee, or no power outlet? Let me pull out my wallet real quick.

0
‼ 0
Noah Member

Southwest made a big mistake not opting for power ports. I was at the expo (and still am here in Hamburg visiting family), and heard the news: no power ports and no embedded IFE. At first I was upset about both things, but then I realized that SWA already has a good non-embedded IFE on all wifi enabled planes (fleet wide wifi in 2016). The power ports though, that disappoints me hugely. The most we can do is wait and see if they catch on and install them!

0
‼ 0

Save posts to read later

Saving posts is a member feature. Become an OMAAT member to build a reading list you can come back to from any device.

Become a member
Meet Ben Schlappig, OMAAT Founder
5,883,136 Miles Traveled

43,914,800 Words Written

47,187 Posts Published