I first wrote about this deal yesterday, though it looks like there’s another package for sale that may be of more interest to some…
Here’s a creative concept from one hotel group to fill rooms this summer. In the past we’ve seen some airlines offer “all you can fly” passes for a fixed cost over certain periods, and now a hotel group is introducing a similar concept for hotel stays.
Nordic Choice Hotels “Unlimited Nights” promo
Nordic Choice Hotels (which has around 200 hotels in Scandinavia and the Baltics) is offering a promotion whereby you can stay unlimited nights over the summer for a fixed cost.
Here are the basic details:
- This is valid for stays between June 19 and August 16, 2020
- The cost is 25,000 SEK, or about 2,600 USD
- Once you purchase this offer you will receive an email with a “hotel passport” and links to the booking pages by email; at check-in you’ll have to share your unique code
- At most two guests can stay in the room, and the primary guest has to be the person who bought the pass
- You can stay in a particular hotel for at most five consecutive nights, and can’t stay in more than one hotel on a particular night
- Only a few hotels are excluded, including The Thief, Yasuragi, and Kämp Hotel
- Nordic Choice Club members can earn points for purchasing the pass, and will earn one qualifying night for every night stayed, though other benefits are not included with stays
Hotel F6 Helsinki, a Nordic Choice Hotels property
Nordic Choice Hotels “My Summer Treat” promo
If spending two months in hotels this summer sounds a bit aggressive, there’s a promotion that will probably have much wider appeal. Nordic Choice Hotels is offering a promotion whereby you can stay 10 nights over the summer for a fixed cost.
While most of the restrictions are the same as above, there are a couple of primary differences:
- The cost is 8,000 SEK, or about 836 USD
- You can stay in a particular hotel for as many nights as you want, so you could spend 10 nights at the same hotel if you wanted to, or spend one night at 10 different hotels
Are these hotel passes a good deal?
The pass for unlimited stays for 60 nights costs $2,600, which averages out to ~$43 per night:
- If you were to live in hotels for 60 nights that would be a great deal
- Conversely, if you were to only stay for one week over the course of summer, this would be an awful deal
- There are obviously major geographic restrictions here, but personally I think this would probably make sense if you’d otherwise stay at their properties for at least one third of the nights over the summer, give or take (and even that might be a questionable value)
The pass for 10 nights costs $836, which averages out to ~$84 per night. That’s potentially an incredible deal:
- Northern Europe isn’t cheap, and there are plenty of Nordic Choice Hotels properties that retail for over $200 per night
- This gives you a lot of flexibility, since you can stay all 10 nights at one hotel, or split up the 10 nights however you’d like
Just to give one example, I absolutely loved visiting Svalbard, and Nordic Choice Hotels has a property there. Over summer the rate for a 10 night stay would be ~$3,115, so you’d come out ahead after just three nights.
Funken Lodge Svalbard, a Nordic Choice Hotels property
This is a creative promotion on the part of Nordic Choice Hotels, especially given that most hotels are likely to be pretty empty this summer.
I suspect the offer for unlimited stays over the summer will have limited appeal, both in terms of the group’s footprint, and also in terms of most people probably not wanting to travel that much this summer.
Meanwhile I’d say the offer for 10 nights at a reasonable cost is an incredible value for anyone heading to Northern Europe this summer.
Unfortunately I wouldn’t expect a similar promo from Hyatt or Marriott. 😉
Anyone plan to take advantage of either of these promos?
(Tip of the hat to Riku)