Nordic Choice Hotels Offers Unlimited Hotel Stays For A Fixed Price

Filed Under: Hotels

I first wrote about this deal yesterday, though it looks like there’s another package for sale that may be of more interest to some…

Here’s a creative concept from one hotel group to fill rooms this summer. In the past we’ve seen some airlines offer “all you can fly” passes for a fixed cost over certain periods, and now a hotel group is introducing a similar concept for hotel stays.

Nordic Choice Hotels “Unlimited Nights” promo

Nordic Choice Hotels (which has around 200 hotels in Scandinavia and the Baltics) is offering a promotion whereby you can stay unlimited nights over the summer for a fixed cost.

Here are the basic details:

  • This is valid for stays between June 19 and August 16, 2020
  • The cost is 25,000 SEK, or about 2,600 USD
  • Once you purchase this offer you will receive an email with a “hotel passport” and links to the booking pages by email; at check-in you’ll have to share your unique code
  • At most two guests can stay in the room, and the primary guest has to be the person who bought the pass
  • You can stay in a particular hotel for at most five consecutive nights, and can’t stay in more than one hotel on a particular night
  • Only a few hotels are excluded, including The Thief, Yasuragi, and Kämp Hotel
  • Nordic Choice Club members can earn points for purchasing the pass, and will earn one qualifying night for every night stayed, though other benefits are not included with stays

Hotel F6 Helsinki, a Nordic Choice Hotels property

Nordic Choice Hotels “My Summer Treat” promo

If spending two months in hotels this summer sounds a bit aggressive, there’s a promotion that will probably have much wider appeal. Nordic Choice Hotels is offering a promotion whereby you can stay 10 nights over the summer for a fixed cost.

While most of the restrictions are the same as above, there are a couple of primary differences:

  • The cost is 8,000 SEK, or about 836 USD
  • You can stay in a particular hotel for as many nights as you want, so you could spend 10 nights at the same hotel if you wanted to, or spend one night at 10 different hotels

Are these hotel passes a good deal?

The pass for unlimited stays for 60 nights costs $2,600, which averages out to ~$43 per night:

  • If you were to live in hotels for 60 nights that would be a great deal
  • Conversely, if you were to only stay for one week over the course of summer, this would be an awful deal
  • There are obviously major geographic restrictions here, but personally I think this would probably make sense if you’d otherwise stay at their properties for at least one third of the nights over the summer, give or take (and even that might be a questionable value)

The pass for 10 nights costs $836, which averages out to ~$84 per night. That’s potentially an incredible deal:

  • Northern Europe isn’t cheap, and there are plenty of Nordic Choice Hotels properties that retail for over $200 per night
  • This gives you a lot of flexibility, since you can stay all 10 nights at one hotel, or split up the 10 nights however you’d like

Just to give one example, I absolutely loved visiting Svalbard, and Nordic Choice Hotels has a property there. Over summer the rate for a 10 night stay would be ~$3,115, so you’d come out ahead after just three nights.

Funken Lodge Svalbard, a Nordic Choice Hotels property

Bottom line

This is a creative promotion on the part of Nordic Choice Hotels, especially given that most hotels are likely to be pretty empty this summer.

I suspect the offer for unlimited stays over the summer will have limited appeal, both in terms of the group’s footprint, and also in terms of most people probably not wanting to travel that much this summer.

Meanwhile I’d say the offer for 10 nights at a reasonable cost is an incredible value for anyone heading to Northern Europe this summer.

Unfortunately I wouldn’t expect a similar promo from Hyatt or Marriott. 😉

Anyone plan to take advantage of either of these promos?

(Tip of the hat to Riku)

  1. Geography lession:
    Scandinavi = Sweden, Norway and Denmark
    Nordic countries = Sweden, Norway, Denmark, Iceland and Finland
    Baltic countries = Estonia, Lettland and Lithuania

    Nordic choice hotel has sites in Sweden, Denmark, Norway, Finland and Lithuania (Vilnius).

  2. This would be more compelling if any of those countries start to allow entry by air for US citizens who are not essential workers. (Although entry is prohibited currently to the best of my knowledge, I’m sure someone will correct me if I have this wrong.).

  3. This could go horribly wrong. A second wave could see you confined to your hotel room for weeks on end with no way in or out of the country.

  4. Living in Oslo, I can tell you that that staying in a hotel for two months on this offer will be cheaper than paying the rent for most people. In fact you could rent out your place, stay in a hotel for less and earn some money while getting elite qualifying stays and free breakfast. This offer will likely only appeal to Norwegian, who are for all intents and purposes banned from traveling abroad until 15th August.

  5. @view my friend who lives in Oslo sent me this saying he is seriously considering doing that. Approx. $1,800/mo rent – rent it out, do this, and if there is a second wave or something happens, he can go to his parent’s place.

  6. Great idea if you are a local for the reaosns cited above – shame that the 3 coolest hotels in the group are excluded from the offer.

  7. So, sounds like your only limit is 5 consecutive nights in one hotel. But if you rotated between two hotels, your number of nights would be unlimited.

    Personally wouldn’t mind switching between SKT. PETRI in Copenhagen and another hotel all summer long (although I guess the Schengen 90 day rule would also apply).

  8. Smart idea. You can sell an unlimited amount of pass, even if all the hotels get completely filled up, they can still keep selling more as they have no obligation to have inventory at any hotel.

  9. @CR, Sign me up. It’s illegal to die in Svalbard, so a perfect place to self quarantine! Pack the bear rifle, though…

  10. What an amazing deal. Too bad they don’t have more properties in Lofoten and Widerøe isn’t offering the unlimited flight pass this year.

  11. I’m an EU citizen — but living in North America — so if I knew I could access all of the Nordic countries starting in June, I would jump on this and spend 60 nights traveling around the Nordic countries for a bargain price. Alas, there may still be restrictions after June 15th and I don’t want to gamble and lose.

  12. I think if anyone is an EU citizen this is a pretty great gamble for high potential reward. There are some pretty great high end hotels in that group (ex. Amerikalinjen, Copperhill Mountain Lodge) that if you stay enough nights in would make this pass incredibly worthwhile.

  13. They also have “10 times” card for 870 usd. Hilton/Marriott – yes,I’m watching you !

  14. The thinking behind this offer is to appeal to nationals of these countries. As mentioned above, borders are closed for non-essential travel which means previously booked travel by locals to foreign countries can not be made. Hotel rooms in the Nordic countries are primarily booked by foreign visitors during summer, as many locals either go to their summer houses or travel abroad during this period.

    There is a possibility for intra-Nordic (Minus Sweden) travel opening up before mid-August, however Americans, Brits and most other non-Nordic residents/citizens are unlikely to be granted entry.

  15. As a Swede living in Stockholm, I’ve discussed this with quite a few locals and I’ve yet to speak to anyone that finds the offer that attractive. The vast majority of their properties are not really that good and most properties have really cramped standard rooms, which is what you get with this offer. Also, it’s really tough to find any hotels here with good AC. As someone that stays in a lot of hotel rooms in the US and Asia, I’m almost always highly dissatisfied with Nordic hotels’ lack of comfort and amenities. Nordic Choice had a generous campaign just a couple of weeks ago and it’s never an issue finding a 15% or 20% discount code. I’ve booked a few nights in suites in some of their better properties this summer, probably averaging about 160-190 USD per night incl taxes. Unless you plan to actually move to a hotel for the entire eight week period and are fine with staying in often cramped (and hot) standard rooms, I think that most would be better off just booking individual stays using easy-to-find discount codes.

  16. “You can stay in a particular hotel for at most five consecutive nights, and can’t stay in more than one hotel on a particular night” — so much for unlimited nights. It’s basically false advertising, nothing else.

  17. Living in Finland with a number of nice Nordic hotels around (e.g. St George), I’ve also been wondering about the offer. Our US trip for July is likely to be replaced with something else — I’ve been hoping for Norway but we’ll see if the border opens. Not so much interesting in Sweden at this point. The hotel opening schedules in Helsinki has already been announced.

    The unlimited offer doesn’t really make sense for us despite having all the hotels just around. It’s just too difficult to get enough nights booked without “just staying” at the hotels for fun.

    The 10 night offer does sound interesting and could be useful, we’ll see.

  18. I am in Scandinavia anyway for much of this summer and could probably get a good amount of use out of the summer stay pass for 25k Swedish crowns. However, I could at least just as well use the 25k SEK to get me at least 40 out of the 60 nights I need to retain Platinum status in this hotel group’s loyalty program, accumulate way more than 25k points in the program and have my room upgrades and other elite status benefits.

    If more of these hotels had outdoor pools included for complimentary use by hotel guests, then I would probably be more interested. I may still take up one of these two offers, but I’m sort of hesitant

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