It goes without saying that the whole world of “travel influencing” has changed a lot over the years. I mean, I’ve been doing this the old fashioned way for 20 years, and I’m annoyed I’m having to compete with others to document mediocre airport lounge food spreads. 😉 Along those lines, there’s a thread on Reddit that’s getting quite a bit of attention, with some “passionate” takes.
In this post:
“Sitting next to a baby would’ve been better”
In the United Airlines section of Reddit, a passenger shared a frustrating experience they had on a recent United inaugural flight, featuring the carrier’s all-new cabins. Here’s the post:
I was so excited to sit in the bulkhead premium plus seat of the inaugural London to San Francisco flight with the new seats, I guess travel bloggers were too.
I have always seen the videos reviewing planes and products but never realize how bad it would be to sit next to one of them. This influencer was documenting for The Points Guy, and while I thought it was cool at first, I didn’t realize this meant he would be talking nearly the entire flight. He would do take after take, call the flight attendant over, and, most egregiously, leave the windows uncovered to get better lighting. I had planned on sleeping, but was always interrupted by his loud talking and filming. I actually think sitting next to a baby would’ve been better.
I considered asking to switch seats, but really I think these influencers and travel sites should buy two seats out if they’re doing this. The crew seemed to know who he was, and what he was doing, welcoming him, and thanking him the end.
So annoying that his flight was likely comped, and I paid extra for a better seat to try to get some rest.
Anyway, just remember that all of these people documenting plane come at the cost of their neighbors! Run away if you have been misfortune of sitting next to one.
As you’d expect, the thread is getting quite the responses on Reddit, because any time that influencers are brought up, people have a lot to say. There are also plenty of people sharing their experiences flying with other influencer types.
What should the limits be on documenting inflight experiences?
As mentioned earlier, over the years we’ve certainly seen a massive increase in the number of people documenting their travel experiences. Sharing short form travel video content is almost the new version of “everyone is asking me about my skincare routine” (no they’re not).
Generally airlines have pretty simple rules about taking pictures or filming onboard. Typically the idea is that you can film and record yourself, but not others (and increasingly, we’re seeing airlines add this to their contract of carriage, and make onboard announcements reminding passengers of this).
But this of course becomes a slippery slope. It’s probably fine to film yourself if someone is just barely in the background. But what happens when you start setting up multiple cameras, and when you film for hours? It’s hard to individually say “you shouldn’t be allowed to talk” or “you shouldn’t be allowed to keep your window shade open,” or whatever. But I also understand when you combine those things, it can start to materially impact the experience of others.
And I’m not saying any of this to rag on whomever was tasked with filming these videos (I’m not sure who this is about). They work for a big VC-funded company that expects certain things from employees, and clearly a semi-professionally produced video is among them. They’re just doing their jobs.
Putting the person in the position of doing that while seated right next to other passengers isn’t exactly easy. I don’t know where the line is with what should and shouldn’t be allowed. I do think that generally once there are multiple cameras and things are starting to be affixed to the windows and fuselage, that usually ups the level of disruption, and starts to make things feel like a film studio.
Obviously this also puts the crew in a tough position. They’re probably told to support the filming and recording as much as possible, and at the same time, how are they supposed to balance that with the comfort of other passengers?
Bottom line
A United Airlines passenger traveling on the carrier’s first flight from London to San Francisco with new cabins ended up in premium economy next to an influencer. He found the entire thing to be very disruptive, between there being multiple cameras, constant talking, etc.
This obviously isn’t about any one person, but it does raise the general question of what level of filming should be allowed in a cabin. On the surface, it’s reasonable to let people document themselves on a plane, but should there be limits? I don’t have the answer, but I find it to be a fair discussion to have.
Where do you stand on this?
Ben, I’m not defending this influencer (or any for that matter) and from what we’ve read all these years, you try your best to blend in but anyone who posts content online has to do what they’ve got to do for engagement. Similar to your clickbait titles on some of your posts. Y’all are also just trying to get a check at the end of the day.
Take out your smartphone or tablet and have it read out a novel to you over the speakers whenever the influencer is talking. Problem will be solved soon.
The real problem here is that the complainer shouldn't expect any peace when flying in any cabin containing the word "economy." Also surprising to see an influencer in economy.
TPG presumably wants a report on the Premium Economy experience. He's not an influencer - he's an employee
@Gene - Don’t kid yourself and think this behavior only happens in cabins with the word “economy.” This happens in La Premier cabins, too.
No doubt, but at least you should have the space and privacy to minimum the annoyance in La Premier.
A good ole trick from the Gary Leff playbook.
Take Reddit stories and turn them into articles for engagement bait.
And look! You commented! It worked!
If you're a long-time reader, just move on if you don't like it. This is the man's livelihood and in the era of AI, it ain't what it used to be. Posts like this can drive traffic and keep the lights on at OMAAT enterprises. That's what funds the trip reports, the insightful takes, and all the stuff we love. Don't begrudge him his paycheck.
I never said it didn't work or that I didn't like it.
You seem to be projecting those feelings outwardly though!
@Julia - Well said!
@James K. - OMAAT enterprises? I’m sorry, what? Please share all these OMAAT enterprises you speak of.
No one is above critique and nobody is owed a paycheck. If anything this pushback is for his own good. People are here reading OMAAT and not View from the Wing because they want different content than the slop Gary puts out.
Critical feedback like this actually helps him curate his content. Blind sycophantical defense like yours is what actually hurts his livelihood in the long-run, if that's what you care so much about.
You're misunderstanding the economics of this if you think 'curating his content' is what pays the bills. That works for a SUBSCRIBER model. But OMAAT doesn't have a subscriber model, it's a free-to-access website.
That means that people like me, who reads every article he writes (and would absolutely pay if he moved to Substack) don't really help overmuch. What helps is lots and lots of eyeballs. And one post that goes viral gets...
You're misunderstanding the economics of this if you think 'curating his content' is what pays the bills. That works for a SUBSCRIBER model. But OMAAT doesn't have a subscriber model, it's a free-to-access website.
That means that people like me, who reads every article he writes (and would absolutely pay if he moved to Substack) don't really help overmuch. What helps is lots and lots of eyeballs. And one post that goes viral gets more hits = more clicks = more money than all the trip reports and stuff we love put together.
And posts about moral dilemmas, outrageous flight behavior, etc are what drive traffic. Here's a list of his most popular articles of 2024
Frontier Airlines Pilot Arrested On Aircraft At Houston Airport
Scary: Spirit Airlines Flight Prepares For Water Landing
Terrifying: Southwest 737 Descends To 150 Feet Above Tampa Bay
Delta Flight Attendant Stabs Colleague, Charged With Attempted Murder
Pilot Caught Secretly Working For Two Airlines
Air France A350 Business Class: Best In Europe?
JFK ATC Loses Cool With Air France Pilot, Crosses Line
A TAP Airbus A321’s Wild, Nose First Landing In Madeira
Delta Diamond Snitches On Flight Attendants, Faces Backlash
Houston-Bound British Airways 787 Returns To London After Nine Hours
Literally one out of ten (the AF 350 one) is the type of stuff I am here for. The other 9/10 are 'keep the lights on' posts.
So if you love this site like I do, do not delude yourself about how it makes money, and don't begrudge him his paycheck pieces.
And @Jake - I was being facetious with OMAAT Enterprises
10 articles do not make up the majority of his clicks and views lol. And those articles are literally not the same as this, which is low-effort content leeching from Reddit.
If long-term readers dislike his content and start going away that affects all of his impression metrics, you seem to have this delulu idea that slop content is good for his revenue long-term.
That's exactly what goes wrong for so many publications and content...
10 articles do not make up the majority of his clicks and views lol. And those articles are literally not the same as this, which is low-effort content leeching from Reddit.
If long-term readers dislike his content and start going away that affects all of his impression metrics, you seem to have this delulu idea that slop content is good for his revenue long-term.
That's exactly what goes wrong for so many publications and content creators. When you destroy your brand and start drifting away from content that your base enjoys, you lose that reliable revenue and you start to shrink.
Better this than a post hyping the next slugfest on Spirit…oops, I mean Frontier.