Turkish Airlines offers a great business class experience, with the soft product being particularly good. Along those lines, there’s a noteworthy update, as the airline has just introduced new amenity kits.
Turkish Airlines’ five Lanvin amenity kits
Turkish Airlines has a new amenity kit collection, designed in collaboration with French luxury fashion house Lanvin. There are five different bags, so that passengers can collect different ones over time.
The various bags are inspired by Lanvin’s most iconic designs, and are crafted to be reusable and versatile. The bags feature limited edition Lanvin cosmetic products, including hand & body lotion, as well as lip balm.
The collection offers bags in brown, black, tan, and cream, which are available on flights of at least eight hours. Furthermore, a wallet-style black and brown bag is provided on flights between five and eight hours.
Turkish Airlines also highlights how the kits are created with sustainability in mind, with the eye mask and socks made from recycled materials, the earplugs packaged in paper to minimize single-use plastics, and the toothbrush crafted from bamboo.
Below you can find a video and some pictures of the new Lanvin amenity kit collection.
Is this an improvement over the old amenity kit?
Personally, I’m not a brand-obsessed person, but I appreciate when airlines have collaborations with luxury brands:
- For one, it’s a mutually beneficial arrangement, as it’s a way to put a high-end brand in front of a pretty affluent customer base
- When an airline collaborates with luxury brands, it’s generally a reflection of the company’s overall market position, and reflects how much it cares about offering a good experience
As I said above, I’m not a fashionista, but I basically live with the ChatGPT of fashion. So I asked Ford “where exactly does Lanvin rank nowadays?” His response was “they’re expensive, but they haven’t been cool for about 10 years.” So make of that what you will.
Anyway, during the last Turkish Airlines long haul flight I took, I received a very nice Salvatore Ferragamo amenity kit. So I’m not necessarily sure the change to Lanvin is an upgrade, but at least it’s something new, and I like the variety that it provides.
Bottom line
Turkish Airlines has rolled out new Lanvin amenity kits. There are five different kits, so that travelers can collect different ones over time. The kits are available on flights of over eight hours, and then there’s a smaller kit on flights of five to eight hours.
It’s always cool to see a new collaboration, so I’m looking forward to getting one of these kits on my next Turkish Airlines flight.
What do you make of Turkish Airlines’ new Lanvin amenity kits?
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