Singapore Airlines Improves Premium Economy

Are you ever going to review a premium economy flight Ben? Everybody else does!

Presentation and serviceware can really affect the experience. Having wine in paper cups really dilutes the experience. A selection of breads from the breadbasket would be a nice touch.

In my opinion, I think NZ probably offers the best experience in Premium Economy.

As long as he eshews Oneworld Emerald status and sits in the terminal, reviewing the effectiveness of the charging points at the gate.

Hey United. Check this out!

Sorry but Lucky’s a business/first (and Spirit big front seat) reviewer only.

Virgin Atlantic, particularly their old product 21 inches width so wider than many contemporary business seats. It feels closer to old business class, whereas BA feels like a better economy experience rather than close to business. Would like to try Singapore as haven’t flown on them for 15 years.

It really depends on how the airline wants to portray Premium Economy. It's a binary choice between "Economy Plus" or "Business "Lite"

But in my opinion, what you are paying for is the seat and added space.

I don't really understand how the product is being improved?

The meals seem more or less the same as they are already, albeit they are offering some new menus which change time to time anyway.

I am pretty sure champagne was offered last time I flew them too.

Still paper cups for coffee and plastic glasses for drinks.

So, IMHO a lot of marketing hype.

Agree. I care much more about the hard product (seat, space, etc) than the food options, which I might not even partake of anyway. This seems like a bunch of fluff to me, to help mask that their business class (already over 11-years-old) hard product and this economy seat, are fairly outdated. Which is getting to be a bit of a scam, seeing as this carrier often charges far more than its neighboring competitors, for similar itineraries.

I guess it shows just how far "reputation" can take you, if it's a positive one.

I care much more about the hard product (seat, space, etc) than the food options, which I might not even partake of anyway. This seems like a bunch of fluff to me, to help mask that their business class (already over 11-years-old) hard product and this economy seat, are fairly outdated. Which is getting to be a bit of a scam, seeing as this carrier often charges far more than its neighboring competitors, for similar itineraries.

I guess it shows just how far "reputation" can take you, if it's a positive one.

I flew Qantas premium economy last month and was shocked to see two dine-on-demand hot snacks (pad thai and another vegan dish) between meal services, on top of the typical snack selection. Was hoping for something like this from Singapore Airlines!

Ben refused to fly Zipair overseas even in “business” class! He reviewed one of if not their shortest flights from ICN. No chance he flies on a premium economy long haul flight

If a daytime flight and forced to choose between SQ's hard seat/bed in business or sit in premium economy, premium economy it is.

I just flew EWR-SIN on premium economy and came away conflicted. On one hand the service from the crew was absolutely amazing (yes even SQ has some variability in this regard). The seat while comfortable, could have reclined a tad more or at least been designed more innovatively for sleep. My real gripe was actually with the soft product presentation. Yes they had champagne but mostly in plastic cups. The food & bev while decent, presented exactly like a normal Y meal. Book the Cook is a nice option but the delivery falls short. SQ has award winning economy, business, and first class cabins.. Hilarious to hear that all the things which I was thinking made PY feel like the long forgotten/neglected cabin suddenly are being rectified. It's only been ~10 years and they are just now getting back to all the feedback Re: our premium economy is not compelling.

Pre covid i did 2 flights on Singapore Houston-Birmingham-Singapore-Manila. One was economy the other the Enhanced economy. At that time there was no difference between the 2. I was expecting more coffee and snack offers on those 2 long flights. I guess if i wanted something to drink i needed to walk to gally. Maybe business class is really as good as the awards say. But if it has economy in the wording for your seat i think other airlines are a better choice. Cheers.

United's premium plus product is actually good from the beginning, domestic first style meal serve in China, slippers, amenity kits, it is actually SQ finally catching up, as SQ's premium economy is more like economy with a better seat with no extra !!!

United's premium plus product is actually good from the beginning, domestic first style meal serve in China, slippers, amenity kits, it is actually SQ finally catching up, as SQ's premium economy is more like economy with a better seat with no extra !!!

I guess it’s back to basics for Singapore Premium Economy. A single brand of sparking, shrimp as an appetizer and and amenity kit that has an eye mask, lip balm and slippers. Time will only tell if this approach works. The simplicity speaks to our humanity.

To each their own I guess. A lot of that looks better than the service in Polaris.

Really excited to see this and happy SQ is putting in the investment. As I flew SIN - EWR and back in December and Jan and was left disappointed. I wasn't expecting business class but for one of the best airlines in the world it was one of the worst premium economy products I have flown.

Many many thanks for the newsletter i like your post very much. It is good to know Singapore Airlines improves Premium Economy which includes dining drinks and amenity kits. Very much touched about Singapore Airlines conduct market based research travellers feedback regularly evolving in the process of innovation through services they offered and the passengers enjoy the world class inflight experience. I am thankful to the Singapore Airlines get the opportunity to express my thoughts from your reputable digital media platform.

Best Regards
Khurram

What I have never understood: Why are there always just sooo few rows of PE in any aicraft?
PE makes so much sense - I am 192cm, so I am the target audience for the legroom. The seats are wider, more private and and and.
We all get that. But why are there airplanes with 16 rows of Busines Class, but (at least to my knowledge) none with at least a dozen rows? I have never understood this.

*"at least a dozen rows of Premium Economy?"

I think you should review more premium economy flights. I think that there is a big difference between the experience on various premium economy hard and soft products. There is also on some airlines a "premium select" which is a special class between premium economy and business.