Hilton’s LXR Brand Debuts In Santorini With 66-Room Sandblu Resort

Hilton’s LXR Brand Debuts In Santorini With 66-Room Sandblu Resort

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Hilton’s sort-of-luxury LXR Hotels & Resorts brand will be debuting in Greece, with the opening of a hotel in 2026. More points hotels in Greece are always a good thing, so let’s cover the details…

Basics of Hilton LXR’s 66-key Sandblu Resort Santorini

Sandblu Santorini, part of Hilton LXR, is now accepting reservations for stays as of April 8, 2026. Interestingly, it seems this property actually opened in 2024 as an independent hotel (with the same Sandblu Resort name), but it’ll just be joining Hilton as of the 2026 season.

Sandblu Resort is located in Kamari, in eastern Santorini, at the foothills of Thira. This isn’t in the famous Oia area of Santorini, but I’d consider that to be a good thing, as it’s a little quieter on this part of the island.

Sandblu Santorini property layout

The property boasts a total of 66 rooms, suites, and villas, with 29 of them having private pools. The accommodations are pretty generously sized by Santorini standards, with entry level rooms starting at 377 square feet (35 square meters), and the most premium room being a two bedroom villa that measures 1,130 square feet (105 square meters).

Sandblu Santorini property layout

The hotel also has a beach, two infinity pools, a spa and fitness center, and a kids club.

Sandblu Santorini pool
Sandblu Santorini pool

When it comes to dining, the property boasts five(ish) venues. This includes Plateia (the all-day Mediterranean dining restaurant), Nectar (the modern Greek restaurant), Aroma (the wine bar), Santovini (the wine cellar), and Stari (the bakery and coffee shop).

Sandblu Santorini restaurant

Sandblu Santorini cash rates & points requirements

With Sandblu Santorini now bookable through Hilton channels, what are rates like? As you’d expect, the hotel is open seasonally, from April through October. Rates fluctuate significantly throughout the season.

If paying cash, I currently see rates starting at just over $300 per night (early and late in the season), and going as high as a little over $600 per night (in the middle of the season).

Sandblu Resort cash rates

If you’re booking a cash rate, I’d recommend doing so through the Hilton for Luxury program, which offers extra perks when booking through select travel advisors, including breakfast, a hotel credit, an upgrade subject to availability, and more.

For those looking to redeem Hilton Honors points, the hotel seems to be charging 95,000 points per night, assuming there’s standard room availability. Hilton Honors elite members can stretch their points and get a fifth night free, which would bring down the average nightly cost to 76,000 points.

Sandblu Resort points requirements

value Hilton Honors points at 0.5 cents each, so I’d say that redemptions here represent quite a poor value — it’s an especially bad deal early and late in the season, while it’s just an okay deal in peak season.

Bottom line

Hilton’s LXR brand is expanding to Greece, with the opening of Sandblu Santorini. In reality an independent hotel that opened in 2024 is now joining Hilton, presumably for the distribution power. The hotel looks quite nice, and the rates are also reasonable (by Santorini standards), so this is definitely a points option in Santorini that’s worth being aware of.

What do you make of Hilton LXR’s new Sandblu Resort?

Conversations (9)
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  1. Anthony Guest

    My wife had one look at the property and said she doesn't like it. LXR is what?

    1. AeroB13a Diamond

      Anthony, Ben uses the term “Hilton’s sort-of-luxury LXR Hotels & Resorts brand”, sort-of-luxury might well be an apt description. A child or someone like me who cannot spell for toffee, might shorten the word luxury to LXR.

  2. Dick Bupkiss Guest

    The hotel photographers and marketing spinmeisters have gone to great lengths to hide whatever ugly thing is right in front of that wrap-around pool. The elephant in the room must be pretty unattractive.

  3. 1990 Guest

    Maybe a good redemption (points or free-night awards); however, for a first-timer expecting the glorious sunsets from Oia or even Fira, beware that this is not that. Kamari is the other side of the island (the non-caldera side), so keep that in mind. Also, it's basically on the flight path of the airport. There is a decent black-sand beach nearby, but this doesn't appear to be on the water either. Meh.

    1. AeroB13a Diamond

      1990, surely any side of an island which keeps one away from the proletariat mob is a good thing …. except when they are low flying above.

      On second thoughts, let’s not bother with this tourist trap …. some of us stopped going in the ‘60,s …. :-)

    2. 1990 Guest

      Get real. There's little 'proletariat' about those who visit Santorini on holiday.

      And, as to your bloviating on Greece more generally, so, was it the 1950 Liatsikas Dome eruption, or the 1967 coup and junta that convinced you to avoid Greece since the 1960s?

      Either way, good riddance. Enjoy that cold rain up north.

    3. AeroB13a Diamond

      You silly, silly poster of dubious repute, 1990. Your post above smacks of nothing short of avarice and all because I’m not in the cool Northern Hemisphere currently. Nor do we intend to be fleeced by the UK Marxist government.
      Do you know 1990, one could become bored by the silly banter posted by those who have done nothing, or know nothing about real life, yes?

    4. 1990 Guest

      Enjoy your time in the so-called ‘global south’ … I mean, ‘developing’… I mean, ‘third,’ … I mean, ‘s-hole’ countries with more sun, better food, and happier people, ironically.

    5. AeroB13a Diamond

      Do you know 1990, ‘she who must be obeyed’ now describes us as Global-nomad's. We will only reside in any location for a few weeks …. eat your heart out Gunga din, as yes, we will enjoy the remaining time we have left together …. :-)

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

AeroB13a Diamond

Anthony, Ben uses the term “Hilton’s sort-of-luxury LXR Hotels & Resorts brand”, sort-of-luxury might well be an apt description. A child or someone like me who cannot spell for toffee, might shorten the word luxury to LXR.

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AeroB13a Diamond

Do you know 1990, ‘she who must be obeyed’ now describes us as Global-nomad's. We will only reside in any location for a few weeks …. eat your heart out Gunga din, as yes, we will enjoy the remaining time we have left together …. :-)

0
Anthony Guest

My wife had one look at the property and said she doesn't like it. LXR is what?

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