OMAAT Feature Updates And Site Optimizations 9/1/26

Fun fact: Tuesday is the most productive day of the week, and today is no exception. We’ve rolled out the latest round of enhancements to the OMAAT community.

Here’s what changed today:

Updated member profiles

New membership page

  • An activity log highlights the points you’ve earned this year
  • Your most liked comment of the year will show up on the left pane.
  • Ability to buy OMAAT Membership points (more on buying points below)
OMAAT membership screen with member details
Track your status and most-engaged-with post on our redesigned Member account page.

Updated notification settings

  • Track posts you follow and unsubscribe from email alerts
  • Earn 1,000 OMAAT Membership Points – Make OMAAT a preferred source in Google
  • Earn 1,500 OMAAT Membership Points – Stay subscribed to the OMAAT mailing list
  • Change your email preferences
Screenshot of the updated OMAAT notification settings showing mailing list and email preference options
OMAAT notifications are on, but my phone is on silent 24/7. Sorry, Mom.

Earning Gold with newsletter subscriptions + Google Preferred Sources

It’s easy to earn Gold by adding OMAAT as a Google Preferred Source and joining the daily newsletter. Quick note on the daily newsletter: this is a daily rundown of all of our new posts from the day.

Google Preferred Source points will post within a minute. Newsletter confirmations take up to ~30 minutes to post. Both activities will post a confirmation message on the notifications tab of your member profile, points will appear on your activity log in the Membership tab, and Gold status will be instant once those two items post.

Improved community features

Follow comments from the blog

Interested in a comment thread? You can opt in to get email alerts as new comments come in. Just a note, if you follow comments on a post, email alerts will drop you into the corresponding community page, not back onto the blog.

Screenshot of the OMAAT comment section showing options to like and follow a comment thread

Search results

Search has been a pain point for some of you, and we’ve made some updates to our search functionality to make results more relevant.

Screenshot of updated OMAAT search results showing more relevant, recent posts

What’s next?

The next set of updates is going to be behind the scenes. Hopefully, you continue to notice improved site speed as we work through some tech debt and let the community features mature.

That doesn’t mean we can’t pivot when we hear a good idea. I did want to quickly shout out reader Samar, who requested a forum to document his 2-week trip through Asia. Ben and I both loved the idea and set up a section in the forum where Platinum and Diamond members can share their trips. In addition to all of the cool things we’re working on, we still have time to try new things. Keep those community recommendations coming.

If you have any improvements you’d like to recommend, add them here.

More about buying points

After reviewing feedback from some of y’all, we’ve launched a paid membership option for readers who want the benefits of status without participating in the community features. Both Ben and I thought it was important to design a program that allowed readers to unlock loyalty benefits without paying a membership fee before introducing a paid option. Now that the free community-based membership is in full swing, we’re adding a layer for those who want a more streamlined site experience (and for some yet-to-be-named mystery perks), but don’t necessarily want to engage with the comments section.

As of today, you can buy membership points in blocks to top up your community points. We’ve designed the subscription model so you can choose a plan that best fits how you use OMAAT. There are no recurring charges or monthly fees. You can simply top up your account at any time during the year to enjoy benefits for the remaining months at your current status. Prices are prorated in quarterly chunks to reflect that this is not an annual membership. If you’ve already hit Diamond status, we left the option in to contribute to the blog in the profile settings. If you’re channeling Smaug, you will be granted more OMAAT points for each contribution, but we did intentionally deprioritize the button placement in the experience.

For example, if you’re currently a Gold member with 3,000 points, you can buy a Gold package of 2,500 points in September for $50, which will promote you to Platinum status through February 2027. For readers who are self-described lurkers and opting out of community points, you can purchase directly into the Diamond tier.

For those looking to optimize, you can join the daily newsletter list and add OMAAT as a preferred source in Google for a combined 2,500 points, unlocking Gold status before opting to top off your account.

OMAAT membership tiers overview
What’s your optimization strategy?

Do you have to purchase a membership?

No, absolutely not. The paid option is available for those who want to remove ads from the site, but it is entirely possible to remove ads with a member account through community activities, like joining the newsletter, at no cost. If you don’t want to earn or buy membership points, nothing changes for you at all. This points system is just another way to engage with the site. More details on the community points program can be found here.

Conversations (89)
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Avi Member

probably wrong place to ask but not sure where I should ask this, signed up for the daily newsletter but the points never credited? thnx

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Funkyflapjak Platinum

cant believe nobody has made a joke about the value of OMAAT points yet!!

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Clem Diamond

Honestly, it's been refreshing to see things evolve a lot in the last few months! I've personally liked all those changes, between the much needed enhancements in the comments section, and the ability to read the site ads free (and the addition of being able to pay to remove ads is great, and not that different from other content providers). It's also nice to see that most of that has been driven by direct feedback from us, so thanks Jeremy, Ben and team! If you're taking any more enhancements suggestion, I'd love the option to mute specific folks, particularly in the comments section. This isn't to bring any negativity, but I personally find some people so exhausting that it completely discourages me to participate in a lot of discussions (whether it's about political stuff, zero value chatter, stuff like that). Either way, appreciate all the work you've been doing behind the scenes!

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texxx_ Gold

Great update, congratulations!

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atsbrad Member

I think on one hand, the ads are very overbearing on this site, especially the slide outs and pop ups. I don't mind the in-page density, but when content gets covered by a slide out or pop up, that does break the experience. On the other hand, from the comments, I can tell most do not understand the give-and-takes required to successfully fund a free news website like this, dealing with AI, and what not. Unless everyone is ok with Ben cutting out trip reports, I don't see how his job would be sustainable in the long run. I'm sure he has to give some of his earnings to Boarding Area due to their partnership, and there are so many fees besides the obvious. Hosting, paying web devs, insurance to cover potential legal matters, all attached services, and so on. And that's just the site aspect alone. My one suggestion would be the speed of the comments section. It takes ages for a comment to be posted, and it's not very intuitive replying to others. Make it so it adds a tag reply so everyone knows who they are replying to.

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