Want to take advantage of Four Seasons Preferred Partner benefits, including a space available room upgrade, complimentary breakfast, a hotel credit, and more? Contact Ford ([email protected]) for more details. He may even be able to help if you already have a stay booked.
Four Seasons’ newest property has just started accepting reservations, and it’s the second new luxury property we’ve seen on the west coast of Florida within the past year…
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Basics of the Four Seasons Naples, Florida
Naples Beach Club, a Four Seasons Resort, is now accepting reservations for stays as of November 24, 2025. This will be Four Seasons’ sixth property in Florida, after the locations in Fort Lauderdale, Miami, Orlando, Palm Beach, and Surfside.
This hotel represents a major redevelopment of the Naples Beach Hotel & Golf Club, which dates all the way back to 1946. It closed in 2021, to undergo a full redevelopment, so the property should feel new in just about every way. The Four Seasons will be set on a 1,000-foot stretch of beach in Old Naples. The 125-acre (50 hectare) resort and residential beachfront development will boast 216 hotel rooms and 185 luxury residences.
The property will feature the Sanctuary Spa at Naples Beach Club, a 30,000 square foot (2,787 square meter) facility spread across two levels, with 16 treatment rooms, a 24-hour fitness center, a rooftop lap pool, and more. Beyond that, the hotel will boast two outdoor pools, plus a new Tom Fazio golf course.
As far as dining goes, the hotel will have The Merchant Room (an all-day dining restaurant), HB’s (a beachfront seafood restaurant), Sunset Bar (a beachside bar), The Wager (an American gastro pub), and more.
When it comes to accommodations, guest rooms will start at a spacious 532 square feet (49 square meters), while suites will start at 908 square feet (84 square meters).
This property should set the new standard for luxury in the Naples area. The west coast of Florida has some great beaches, and is known as being a bit more laid back than places like Miami. It’s nice to see the increasing number of luxury options in the area, since we also recently saw the opening of the St. Regis Longboat Key (which is quite a ways north, closer to Sarasota).
Four Seasons Naples rates & how to book
What are rates like at the Four Seasons Naples? As you’d expect, luxury hotel costs in Florida have skyrocketed since the start of the pandemic. That being said, they have cooled off a bit compared to their peak, and the west coast of Florida isn’t quite as expensive as the east coast.
Currently, entry level rooms seem to start at $950 to $1,450 per night, and that’s for stays between November and May, which is close to overlapping with peak season. I’d expect rates to be a bit lower in summer. It’s always worth keeping an eye out on the hotel’s offers page, as I’m sure there will be some promotions over time.
If you’re going to book this hotel (or any Four Seasons), you absolutely should book through a travel advisor who is affiliated with Four Seasons Preferred Partner. With this program, eligible travel advisors can add value to your stay without it costing you extra. They can add perks like complimentary breakfast (including via in-room dining), a hotel credit, an upgrade subject to availability, and more.
Best of all, Four Seasons Preferred Partner can generally be combined with any rates or promotions you’ll find directly with Four Seasons. For what it’s worth, the upgrades through this program are also prioritized over upgrades through other programs, so you’ll want to use Preferred Partner over a program like Virtuoso or Amex Fine Hotels & Resorts.
Ford and his team are happy to help with Four Seasons Preferred Partner bookings, and can be reached at [email protected].
Bottom line
Naples Beach Club, a Four Seasons Resort, is now accepting reservations for stays as of late November 2025. When it open, this should be the most luxurious property on the west coast of Florida, along with the St. Regis Longboat Key. Admittedly Naples isn’t for everyone, but if you’re into golfing, nice beaches, and a calm vacation, this is a luxury property that might be worth considering.
What’s your take on the new Four Seasons Naples?
We can't wait. We loved watching every phase of this beautiful resort as it is being built. What an amazing addition to the Naples beach.
So aspirational. Not.
No thanks. I’ll stick with Miami and its gorgeous women particularly in Brickell.
Seriously Arps? The thought of you in the company of “Gorgeous women”, far too much of a stretch even for the most fertile imagination.
Sorry mate, just couldn’t resist the temptation …. :-)
You mean STD ridden onlyfans gold diggers in Brickell
Why isn't it being called Four Seasons? Weird.