Hilarious: Iceland Mocks Metaverse With New Ad Campaign

Hilarious: Iceland Mocks Metaverse With New Ad Campaign

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Iceland is back with another brilliant ad campaign promoting tourism. First for some background…

Metaverse, Zuckerberg’s virtual reality world

Mark Zuckerberg recently unveiled Metaverse, which is a new virtual reality social ecosystem of the future that Facebook has already invested $10 billion in. This was revealed as part of the announcement of Facebook (the company, rather than the website) being rebranded as Meta, given all the controversy surrounding the company.

Zuckerberg showcased this new concept in a rather bizarre and awkward video.

Iceland introduces… Icelandverse!

Iceland is known for its viral marketing campaigns, and a few days ago Iceland unveiled its latest such video, which is a hilarious parody of Zuckerberg’s Metaverse. The 2min24sec video is intended to “introduce the Icelandverse,” and it’s narrated by a fictional character named Zack Mossbergsson, who is described as the “Chief Visionary Officer” (and he bears quite a resemblance to Zuckerberg).

Mossbergsson is intentionally awkward throughout the video. Rather than promoting all the cool things you can do in virtual reality, he highlights all of the fun things you can do in real life if you visit Iceland. Icelandverse is described as “a revolutionary approach of how to connect our world without being super weird,” and as an “enhanced actual reality without silly-looking headsets.”

You can watch the video for yourself here:

Iceland has long been creative and edgy with its ad campaigns, though this has to be one of the best ever, in my opinion. And boy, it sure does make me want to visit Iceland again!

Bottom line

Iceland has released its latest viral ad campaign, which mocks Facebook’s Metaverse concept. Rather than being so focused on virtual reality, the focus is on all the incredible things you can enjoy in real life in Iceland. Well played, Iceland!

What do you make of the Icelandverse ad campaign?

Conversations (17)
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  1. DCA Will Always Be "National" Guest

    I absolutely love the frequent, non-blinking, dead-eye stares into the camera. Really captures the robot-like personality of Zuck.

  2. Brendan Ryan Guest

    Sorry Ben I still having trouble reading from the Web pages. It's confusing and doesn't make any sense. Is it me but find it very difficult to follow so much so I have stopped reading it.

  3. Endre Guest

    Metaverse gives me strong Second Life vibes and will probably equally successful

  4. DCharlie Guest

    Maybe American Airlines should rebrand themselves and people may forget the dump that they are.

    On a different note, I will from now on be known as George Clooney. That should be sufficient to hide the weight which I have accumulated over the last year.

  5. Widerightv New Member

    Thank God he did a white face. Wouldn't want to go through another Ralph Northam issue to persuade all American travelers that he is not racist. Drawing out skin impurities is a great start. Give that line to the woke hosts on CNN and MSNBC and you have another day of broadcasting to mind numb robots that watch this tripe.
    Also, I do like that the climate in the background was definitely frozen. That...

    Thank God he did a white face. Wouldn't want to go through another Ralph Northam issue to persuade all American travelers that he is not racist. Drawing out skin impurities is a great start. Give that line to the woke hosts on CNN and MSNBC and you have another day of broadcasting to mind numb robots that watch this tripe.
    Also, I do like that the climate in the background was definitely frozen. That should turn down the world thermostat another .01 degree Fahrenheit.
    The haircut was good. Good thing that Zuck is a white dude; because you cannot get away with another parody from someone else that has an ounce of minority DNA.
    Dude26 says that Mark is a douche. E noff said.
    Nice try Iceland Airlines. You have to live with the fact that this is a sestimecially racist advertisement. And your country is trying to hide your part in adding to the climate change in this world. And no one cares how much geothermal energy tour country produces.

    1. EBWaa Guest

      Were you having a seizure or receiving a transorbital lobotomy when you were typing whatever this crap is?

    2. Craig Guest

      You poor thing. Need a dressing for that word salad?

  6. Ella Guest

    I love Iceland and the Icelandverse ad. Zuck, and his vision, is just yuck.

  7. Potts Guest

    I'm shocked omaat doesn't connect to Facebook domains. When not earning payments from banks for credit card referrals, this site appears to be mostly a google ads operation.

  8. Jeff Z Guest

    That dude is seriously messed up. Looks like Gollum's brother!

  9. Dude26 Guest

    He does a good job.

    Btw - Mark's a douche, everyone in the industry knows this.

  10. Brent Guest

    The "white face" is a silca mud mask (draws out skin impurities) that is worn in the thermal springs (like the Blue Lagoon) in Iceland.

  11. Joe Chivas Guest

    Is he wearing whiteface?

    1. Matt Guest

      He is mocking the way Zuckerberg wears a full face cover of zinc sunblock. Google "Zuckerberg sunblock", and you will see.

    2. Never In Doubt Guest

      More likely he’s wearing the face paste (whatever it is) that they have at the Blue Lagoon and (I assume) other volcanic pools in Iceland.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Matt Guest

He is mocking the way Zuckerberg wears a full face cover of zinc sunblock. Google "Zuckerberg sunblock", and you will see.

3
Brent Guest

The "white face" is a silca mud mask (draws out skin impurities) that is worn in the thermal springs (like the Blue Lagoon) in Iceland.

3
Craig Guest

You poor thing. Need a dressing for that word salad?

2
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