World of Hyatt will be dropping a partner as of early 2022…
In this post:
Hyatt & Exhale partnership ends January 1, 2022
In 2017 Hyatt acquired Exhale Spa, and in 2018 Exhale was fully integrated into World of Hyatt, allowing members to earn and redeem points for spa treatments and fitness classes, and also take advantage of select elite perks. Hyatt ended up selling its stake in Exhale in 2020, but the partnership continued… until now.
Hyatt and Exhale will be ending their partnership as of January 1, 2022. This comes after the two companies have “evaluated this strategic relationship.” With this change there will no longer be cooperation between the two companies. This means that:
- It won’t be possible to earn & redeem World of Hyatt points with Exhale
- It won’t be possible to take advantage of World of Hyatt elite perks with Exhale
- It won’t be possible for those with the World of Hyatt Credit Card to earn 4x points with Exhale
- Exhale On-Demand in-room streaming video content will be discontinued
Since the World of Hyatt program launched, there has been a focus on wellbeing, and the Exhale partnership has been an important aspect of that. Here’s what I’m told about about the future of that:
“At Hyatt, wellbeing is foundational to our purpose of caring for people so they can be their best. We recognize that demand for wellbeing experiences while traveling remains strong and we will continue to prioritize our wellbeing approach to best serve that need.”
Is this partnership ending a big deal?
While I was always intrigued by the Hyatt and Exhale partnership, I never ended up taking advantage of it:
- In fairness, I haven’t gotten many spa treatments since the start of the pandemic, period, and I’m not a graceful enough exerciser to want to participate in group fitness classes
- While being able to earn & redeem points is a nice perk if I’d visit a particular spa anyway, I didn’t feel like the partnership was rewarding enough to make me go out of my way to visit a certain spa
- On top of that, Exhale’s footprint is fairly limited
I’m sure the partnership was awesome for those who were Hyatt loyalists and Exhale customers anyway, but for the rest of us I feel like this isn’t that huge of a loss. Fortunately World of Hyatt has lots of other great partnerships, including with MGM, Small Luxury Hotels of the World, Lindblad Expeditions, and American Airlines.
Bottom line
Hyatt and Exhale are cutting ties as of January 1, 2022. Hyatt had bought a stake in Exhale back in 2017, but sold it in 2020. While the partnership continued for some amount of time, I guess the writing was on the wall that this wasn’t going to last.
I’m curious what exactly happened in the background, and if this just didn’t work out the way Hyatt hoped, or what.
Did any OMAAT readers ever take advantage of the Hyatt & Exhale partnership?
The acquisition of Exhale by Hyatt in 2017 seemed weird. And, apparently it was not synergistic: 25 locations in 2017, 12 in 2022 if my count is correct. Furthermore, in 2 visits to Miraval in 2020 & 2021, nothing from Exhale was incorporated nor offered. Why reinvent the wheel - especially with weak 45 minute Miraval classes. The best ones in 2021 were exactly the same format - sometimes even the identical music - as...
The acquisition of Exhale by Hyatt in 2017 seemed weird. And, apparently it was not synergistic: 25 locations in 2017, 12 in 2022 if my count is correct. Furthermore, in 2 visits to Miraval in 2020 & 2021, nothing from Exhale was incorporated nor offered. Why reinvent the wheel - especially with weak 45 minute Miraval classes. The best ones in 2021 were exactly the same format - sometimes even the identical music - as in 2020! Not sure what Hyatt “learned” from this ill chosen acquisition, but certainly the M & A IB guys ended up happy!
I ventured to the spa at Exhale on Central Park South only because of the Hyatt connection and the 10x points offer. The nail salon was private, beautiful, and serene…a hideaway from NY’s bustle. Every member I encountered of the Exhale team was warm, professional and talented. I’m sorry to see this 10x point opportunity end, but I will continue to go there, as will my friend and fellow Hyatt card holder who loves it...
I ventured to the spa at Exhale on Central Park South only because of the Hyatt connection and the 10x points offer. The nail salon was private, beautiful, and serene…a hideaway from NY’s bustle. Every member I encountered of the Exhale team was warm, professional and talented. I’m sorry to see this 10x point opportunity end, but I will continue to go there, as will my friend and fellow Hyatt card holder who loves it there for the quality of products and technicians. We’ll surely miss those base points!
Exhale was an easy way to stock up base points as it is 10x dollar spent.
Was very useful for the lifetime status since that doesn't track how many nights at all.
I had a mini heart attack. I glimpsed too fast and saw: "Hyatt.... Extends.... 2022" and I thought they has finally extended elite status and free award certificates.... Sigh...