Chinese investors plan to acquire 100 Boeing 737 MAXs to launch a Budapest-based airline that will operate long haul flights, particularly to China. Yeah, I’m as confused as you are.
What we know so far about Hungary Airlines
An interesting Memorandum of Understanding (MoU) was announced at the China International Supply Chain Expo on Wednesday, November 27, 2024. A signing ceremony took place between Hungary Airlines Chairman Duan Bo and Boeing Commercial Airplanes Group Global Sales VP Gao Sixiang, for the future purchase of up to 100 Boeing 737 MAXs.
Never heard of Hungary Airlines? Well, you’re not alone, and you know about as much as I do. Let me emphasize that details are very limited regarding this potential order. This is just an MoU, and an order hasn’t actually been finalized, so it remains to be seen how many of those 100 orders could be firm rather than options, and also when deliveries would start.
The airline would be based in Hungary but backed by Chinese investors, with the goal of operating passenger service between Europe and China, via the hub in Budapest (BUD). The company’s goal is to become a global carrier, though details beyond that are limited. It would appear that the idea is to largely offer one-stop service between Europe and China, via Budapest.

I can’t really make sense of this airline… at all
Okay, so let me start with what I can make sense of. Relations between China and Hungary are growing increasingly closer, because… well the country’s Prime Minister, Viktor Orbán, is quite a guy, or something. So I can understand in theory why Chinese investors would be interested in increasing air service between the countries, and why they’d want to invest in Hungary.
However, that’s about the extent to which I can make sense of this:
- EU airlines can’t have more than 49% foreign ownership, so who are the Hungarian investors involved here, or how would that 51%+ local stake happen?
- If the goal is to fly between Budapest and China, the 737 MAX doesn’t seem like the right jet; yes, you can make it to the west of China, but that’s about it
- With international demand for travel to and from China recovering so slowly post-pandemic, you’d think there would be plenty of options to increase service to Europe on existing Chinese carriers, if the demand were there
Hungary hasn’t had a national carrier since Malév Hungarian Airlines, which ceased operations in 2012. The airline was forced to cease operations after an EU court made the decision that the airline received unlawful government support, which put the carrier out of business.
Wizz Air is based in Hungary, but is hardly a national carrier, in terms of its network. Instead, it just operates low cost flights primarily across Europe, and has other bases as well. Ryanair also has a substantial presence in Budapest.

Bottom line
Chinese investors want to launch a new Hungary-based airline, which will operate flights between Europe and China with Boeing 737 MAXs. There’s not a whole lot here that makes sense, though I’m curious to see how this evolves.
What do you make of these plans for Hungary Airlines?
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