If you ask me, EVA Air offers one of the world’s best business class experiences, and that’s thanks largely to the carrier’s exceptional soft product. Along those lines, there’s a noteworthy update, as the Taiwan-based Star Alliance carrier has just introduced new amenity kits.
In this post:
EVA Air introduces two new styles of amenity kits
EVA Air is introducing new amenity kits in business class, designed in collaboration with Italy’s Giorgio Armani. This isn’t actually a new partnership, as EVA Air’s previous amenity kits were also from Giorgio Armani. However, these kits feature updated designs, and there are two to choose from, depending on whether you’re traveling to or from Taiwan.
Outbound passengers departing Taiwan receive a sleek black Giorgio Armani pebble-grain hard case, with a Giorgio Armani coin purse inside.
Inbound passengers to Taiwan receive a black Giorgio Armani vintage style bag, with a Giorgio Armani key tag.
Beyond those keepsakes, the kits also have some products to keep passengers comfortable throughout the flight. This includes several items from Jurlique, like aloe vera hand cream, rosewater balancing mist, and lip care balm.
These amenity kits look pretty nice!
EVA Air’s new amenity kits look quite nice, if you ask me, and I particularly like the coin purse and key tag concept, which go beyond what you’d typically find in an amenity kit.
That being said, personally I’d consider these kits to just be different, rather than better, compared to the old amenity kits. For example, below is the amenity kit I received on my last long haul EVA Air flight. As you can see, the kit as such was a bit different, and products were also from MALIN+GOETZ.
Now, what I really miss is how back in the day, EVA Air had Rimowa amenity kits in business class. It’s cool how many airlines used to offer these, so they become collectibles, of sorts. Nowadays I don’t think any airlines provide Rimowa kits anymore, so I’m happy to have some as part of my collection.
Bottom line
EVA Air is introducing new amenity kits, in partnership with Giorgio Armani. The kits as such aren’t that different than than the old ones, though they do have an updated design, and also feature products from Jurlique. If you have an upcoming long haul business class flight on EVA Air, be on the lookout for these…
What do you make of EVA Air’s new amenity kits?
I flew JFK to TPE in Jan 17, 2025 and received these new kits already. They do look very nice. They had the new Jason Wu pajamas already too. I wish they still had the old ones though, as the hoodie one looked better
New? They were distributing these since early last year.
@ GetReal -- EVA Air put out a press release today indicating that these are new. I know there were Giorgio Armani amenity kits before this (including the one I got in late 2023), but didn't they have a slightly different design?
I am going to travel with them for the very first time in 3 weeks. Will see if i end up getting these new kits
Eva Air cabin crew may be all right but their ground crew sucks. Nothing five star about it at all.
Yawn.
If you ask me, EVA Air, despite being one of the world’s top airlines, doesn’t promote or brand itself a whole lot (certainly not as much as Starlux), so it could do a little more to invest in its marketing and branding. This Giorgio Armani collab is a great sign of that, and I sure think the airline could roll out an ad campaign or two, the way Etihad did when launching its Armani/Casa products.
...If you ask me, EVA Air, despite being one of the world’s top airlines, doesn’t promote or brand itself a whole lot (certainly not as much as Starlux), so it could do a little more to invest in its marketing and branding. This Giorgio Armani collab is a great sign of that, and I sure think the airline could roll out an ad campaign or two, the way Etihad did when launching its Armani/Casa products.
For that matter I don’t think I’ve ever seen an ad campaign from EVA Air or China Airlines, something that Taiwanese airlines probably never did before Starlux — unlike in the West or Gulf (or Singapore) where ad campaigns are de rigueur.
By extension, several Northeast Asian carriers aren’t very Westernised in terms of their brand image and perception, and rely mostly on their excellent hard and soft product — and the resultant word-of-mouth, especially from OMAAT and other blogs — to carry themselves through. Cathay Pacific is obviously the standout exception, as it’s heavily Western-focused, from the IFE to the branding, while maintaining its Asian roots.
Except for their gigantic Hello Kitty ad campaign, which included painting their airplanes & tons of visual signage everywhere... So.. huh?
Great point. Hello Kitty is more a partnership with an existing brand, servicing specific routes, than an endorsement of the EVA Air brand as such. Of course BR has profited a great deal from this, as has Sanrio, and avgeeks and general folk alike love it. But it’s still pretty niche, and it’s not like BR does a lot of advertising otherwise for its 5-star rating, compared to Starlux. Folks who read blogs like OMAAT...
Great point. Hello Kitty is more a partnership with an existing brand, servicing specific routes, than an endorsement of the EVA Air brand as such. Of course BR has profited a great deal from this, as has Sanrio, and avgeeks and general folk alike love it. But it’s still pretty niche, and it’s not like BR does a lot of advertising otherwise for its 5-star rating, compared to Starlux. Folks who read blogs like OMAAT are the most likely to know just how excellent BR’s product is.
This amenity kit was used for my flight from Taipei to Vienna last November. I didn’t realize it is “new” kit.