Emirates has just announced a very nice enhancement to its business class experience.
Emirates adds pajamas on flights of over nine hours
As of February 1, 2024, Emirates will be introducing new amenities for business class passengers, which will automatically be distributed upon boarding:
- On flights of nine hours or more, Emirates business class passengers will receive a set of pajamas, plus slippers and eye masks
- On flights of 2hr30min or more, Emirates business class passengers will receive slippers and eye masks
These complimentary amenities will be available to enjoy onboard, and can then also be taken home. The new loungewear set for business class passengers is comprised of a relaxed cowl neck top and drawstring pants. The loungewear is designed to reflect athleisure trends, and is in a light blue color, and available in two sizes.
It’s described as being “perfect for sleeping in, but also suitable to wear for a social drink at the A380 onboard lounge, or as a casual outfit that takes you from aircraft to arrivals in style” (now that I’m a bit skeptical of, hah).
Emirates states that these new amenities have been in development for more than a year, and are designed in-house by the Emirates team. The airline had even been trialing this on select routes to New York and Boston, and it’s now being rolled out on a wider basis based on positive feedback.
This is a very nice investment from Emirates
Emirates is one of the world’s best known airline brands, and the company has an amazing reputation. When people think of Emirates, they immediately think of a luxury airline. That’s largely thanks to the halo effect of the carrier’s A380s, from the first class shower suite, to the business class bar.
However, the reality for a lot of business class passengers is very different. The backbone of Emirates’ fleet is the 777, and the airline continues to have angled business class seats in a 2-3-2 configuration on these planes. Not only that, but Emirates’ business class soft product doesn’t really compete with rivals like Qatar Airways.
Emirates doesn’t have dine on demand, hasn’t offered pajamas, etc. So it’s nice to see the airline investing in actually making its product competitive, as several top airlines now offer pajamas in business class. Interestingly Gulf carriers seem to be the most consistent with offering this, so I’m curious if we see Etihad match as well now.
Bottom line
As of February 2024, Emirates is introducing new amenities in business class. On flights of over nine hours, passengers will receive complimentary pajamas, slippers, and eye masks, while slippers and eye masks will be offered on all flights of over 2hr30min. That is a very nice improvement from Emirates, and I’m sure it’s something many passengers will appreciate.
What do you make of Emirates’ new amenities?
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