Dubai So Desperate For Visitors That It Launches Tourism Refer-A-Friend Program

Dubai So Desperate For Visitors That It Launches Tourism Refer-A-Friend Program

8

Dubai has seen a massive amount of growth over the years, especially as a global tourism destination. It goes without saying that the current conflict with Iran has given a lot of people pause, and has caused them to reconsider a visit to the United Arab Emirates.

Along those lines, the emirate has just launched a creative new program, rewarding locals with up to $800 in value for each visitor they refer (thanks to Aaron for flagging this).

Dubai residents who attract visitors get up to $817 in rewards

The government of Dubai has launched the Dubai Invite program, as it’s called, whereby residents can receive benefits if they can convince friends and family to visit Dubai.

The idea is that if any residents convince visitors to come between July 20 and October 31, 2026, they can receive up to 3,000 AED ($817) in benefits. While residents can submit as many nominations as they’d like, they can receive a total of up to three benefits packages.

The Dubai Invite program offers rewards for referring visitors

The process here is interesting. Residents need to submit a form with their Emirates ID and personal details, along with their guest’s arrival month, passport number, date of birth, and nationality. Then when that traveler arrives in Dubai (whether by air, sea, or road), the resident will automatically receive their benefits.

Benefits for the residents will be awarded as of August 2026, and will be valid through December 31, 2026.

The benefits with Dubai Invite are issued automatically

This isn’t quite as generous as it might sound

When I first saw this, I thought “damn, they’re going to give $800+ for each visitor? That’s a lot to spend!” However, that’s not exactly what’s going on here.

This is described as a “benefits package” worth up to 3,000 AED. I suspect that this is costing the government very little, but instead, is sponsored by individual businesses. After all, most of the rewards are things like discounts and “buy one get one free” deals, rather than just outright getting something for free. The offers are valid across hotels, dining, attractions, and more.

For example, we’re talking things like 35-45% off hotel stays, two-for-one deals on dining, and even free tickets to water parks (though most people don’t go alone!).

Dubai Invite benefits package perks
Dubai Invite benefits package perks
Dubai Invite benefits package perks

Honestly, this doesn’t sound that different from the Emirates Dubai Connect program, whereby you receive perks and discounts across the UAE when presenting your Emirates boarding pass. It seems like a win-win.

Bottom line

Dubai’s tourism numbers are way down, unsurprisingly, given the current conflict with Iran. The city has seen massive growth in recent years, and this reverses that trend. So the government has come up with a creative Dubai Invite program, whereby residents can refer visitors, and receive perks for each successful referral, up to three.

Officially, this program offers up to 3,000 AED in value per referred person, which would be $800+ in value. However, this is quite a creative program in terms of the actual perks offered, since this comes more in the form of savings and discounts when visiting certain retailers. It’s almost like a “coupon book” credit card concept.

What do you make of Dubai’s new tourism referral program?

Conversations (8)
The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
Type your response here.

If you'd like to participate in the discussion, please adhere to our commenting guidelines. Anyone can comment, and your email address will not be published. Register to save your unique username and earn special OMAAT reputation perks!

  1. Samo Diamond

    I would be happy to travel to UAE at this time, in fact it's something I'd like to do in lieu of a trip I had to cancel earlier this year (pre-war) but the prices are still quite insane, both when it comes to EK flights and hotels. Either this talk of tourism being down is significantly overblown, or the market somehow resists to normal forces.

  2. Tony Guest

    I wouldn't want to transit via Dubai during this period. Let alone visit.

  3. KSP Guest

    For years, Dubai looked the other way as sanctioned equipment disappeared in the Free Trade Zone to Iran. U.S. federal court documents and dozens of federal criminal investigations back this up. The Sheik got his money and is now suffering the consequences. Sorry not sorry.

  4. Sam Guest

    Yes but the flights especially in first and business seem to be full with Emirates, and functioning though maybe with slight delays in and out of Dubai? Had anyone experienced any issues at all?

    1. 1990 Guest

      Not Dubai, but Matthew at LALF had an itinerary booked through Doha in mid-March 2026, which he canceled due to the risks, airspace closures. Fast forward, he just connected through Doha in July 2026 on Qatar LAX-DOH-DEL, with an 8-hour layover, and posted about it recently. Both flights full. Fortunately, he did not experience any major logistical issues.

      While he got lucky, the folks in Kuwait did not. 1 dead, 63 injured from a strike...

      Not Dubai, but Matthew at LALF had an itinerary booked through Doha in mid-March 2026, which he canceled due to the risks, airspace closures. Fast forward, he just connected through Doha in July 2026 on Qatar LAX-DOH-DEL, with an 8-hour layover, and posted about it recently. Both flights full. Fortunately, he did not experience any major logistical issues.

      While he got lucky, the folks in Kuwait did not. 1 dead, 63 injured from a strike on KWI on June 3. It really comes down to the luck of timing, right now. Things have recently escalated again.

    2. Creditcrunch Diamond

      EK have trimmed their frequencies across Europe, LHR for instance removed an A380 per day same from AMS and the extra aircraft for Stansted and Gatwick have also been shelved.

  5. 1990 Guest

    Vinod, I await your white-paper on how Dubai is safer in-war than US 'inner-cities'... *facepalm*

    1. Samo Diamond

      Isn't that the case? Fatalities and serious injuries in Dubai have been extremely low throughout the war and certainly are far less of a concern than violent crime in more dangerous part of the world.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

1990 Guest

Not Dubai, but Matthew at LALF had an itinerary booked through Doha in mid-March 2026, which he canceled due to the risks, airspace closures. Fast forward, he just connected through Doha in July 2026 on Qatar LAX-DOH-DEL, with an 8-hour layover, and posted about it recently. Both flights full. Fortunately, he did not experience any major logistical issues. While he got lucky, the folks in Kuwait did not. 1 dead, 63 injured from a strike on KWI on June 3. It really comes down to the luck of timing, right now. Things have recently escalated again.

1
Sam Guest

Yes but the flights especially in first and business seem to be full with Emirates, and functioning though maybe with slight delays in and out of Dubai? Had anyone experienced any issues at all?

1
Samo Diamond

Isn't that the case? Fatalities and serious injuries in Dubai have been extremely low throughout the war and certainly are far less of a concern than violent crime in more dangerous part of the world.

0
Meet Ben Schlappig, OMAAT Founder
5,883,136 Miles Traveled

43,914,800 Words Written

47,187 Posts Published