Delta Air Lines has just released its new safety video, and it’s entirely unremarkable, except for one thing.
Delta’s coronavirus safety video
Delta has released some creative safety videos in the past, though the Atlanta-based carrier’s newest video is kind of boring in comparison. There’s only one thing that makes it interesting, which is that it actually reflects the times, as everyone in the video is wearing masks, and mask-related safety announcements are integrated into the video.
You can watch the four minute video here:
We’ve seen some other airlines introduce new safety videos during the pandemic, though in almost cases they didn’t actually reflect the times, and people in the videos weren’t masked. That’s fair enough, since we don’t know how long current regulations will remain in place.
To my knowledge Delta is the first airline to have a safety video that fully reflects coronavirus regulations. Most airlines have screened their standard safety videos, and then afterwards there’s an announcement about mask regulations, how you have to remove any face coverings before putting on your oxygen mask, etc. That’s all explained in this video.
Odd timing for a new Delta safety video?
I find it surprising that Delta has released this new safety video over 15 months into the pandemic. Currently the federal transportation mask mandate is in place through September, so it’s possible we could see airplane mask regulations loosened in just over two months. In that sense the timing seems interesting.
Also, while I can appreciate the desire to show both employees and customers wearing masks correctly, perhaps a safety video is a situation where it would be easier for the person speaking to not wear a mask (while distanced from others), given that it’s often easier to understand what someone is saying when you can see their lips move.
I’m curious if this new video is just intended to be screened for as long as the mask mandate is in place, or if a couple of versions were filmed, so that the video can easily be edited based on how the situation evolves.
Delta has just released its newest safety video, and to my knowledge Delta is the first airline to have a safety video with everyone wearing masks. While I see merit to this in general, the timing seems strange, since we’re potentially just over a couple of months from masks no longer being mandatory on planes.
What do you make of Delta’s new safety video?