Delta’s New Uniforms Are… Purple!

Delta has just released their latest employee uniforms, which will eventually be worn by the company’s 60,000+ employees. The uniforms were designed as a collaborative effort between designer Zac Posen and Delta’s employees. Here’s how the new uniforms are being described, per the press release:

Posen’s designs drape employees in a wholly-reimagined mix of colors dubbed Passport Plum, Cruising Cardinal and Groundspeed Graphite, with accents of Skyline Slate and Traveling Thistle to bring a cohesive look across customer-facing and technical job functions.

There are a number of subtle details including a signature winged collar on the women’s Traveling Thistle blouse, the Delta logo, also known as the widget, accented throughout the collection and for non-customer-facing employees, reflective Delta widgets on high-visibility outerwear.

Here are the new flight attendant uniforms:

delta-uniform

And the new customer service uniforms:

new-delta-uniforms-2

And the new ramp agent uniforms:

new-delta-uniforms-4

And the new tech ops uniforms:

new-delta-uniforms-1

Delta has always been a bit more progressive than other US legacy airlines when it comes to their employee uniforms, and this new set of uniforms is no exception. I can’t help but think a bit of Virgin Atlantic when I see them, given their use of red and purple.

We’ll start seeing these uniforms in early 2017, when a team of 1,000 employees will wear them as a test. From there adjustments and tweaks will be made, and finally the uniforms are scheduled to be rolled out worldwide by the first quarter of 2018.

I’ve talked to a few friends about the new uniforms so far, and what’s interesting is how polarizing they seem to be. Some people love the new uniforms, while others said it’s awful/ugly (their words, not mine).

At first glance I think I like it, but I’m not sure.

What do you make of Delta’s new employee uniforms — love it or hate it?

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Keith Guest

I'm at ATL right now and admiring these new uniforms. Considering that nearly ALL of of the carriers use navy blue or black uniforms, I can truly understand this desire to create an identity. I think it works. The gate agent I chatted with said the follow-up survey with employees thus far indicates that 85% of those wearing the new colors are either positive or neutral about them, which in any corporate change can be considered a resounding success. And the shade of "purple" isn't offensive at all. It really is "plum".

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Kate Guest

These uniforms are hideous. I feel so bad for these employees. The men look like bell hops from the 50's and the women look so matronly. Epic fail as opposed to Delta Airlines traditionally classic look. I'm thinking the employees did not vote for these uniforms.

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Candace McWane Guest

I'm hoping we will have the petite option for the FA sweater. We usually have petite jackets and blouses, but never the sweater. Why, I can't answer. It would be so nice to have a sweater that fits.

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Eily Guest

Its missing something. The fas should wear hats and personally id prwfer purple shoes ..... *"*

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Holly Guest

Did you get comments from your staff? This new design is disappointing.

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