For those of you not familiar with mukbang, it’s the phenomenon of eating lots of food while vlogging. It originated in Korea, and yes, 2019 sure is a weird time to be alive.
Well, one hotel is embracing this trend with a new room service option. Through the end of the year, the W Hotel Washington DC has a mukbang option on their room service menu, known as the Sip & Slurp menu. This includes the following, in addition to a mic and phone stand (which you get to keep):
- Aloha Y’All: tasso ham, caramelized pineapple, tomato, basil, mozzarella
- Farmhouse Quaker: smoked mozzarella, potato, red onions, crispy duck, farm egg
- Cherry Burger: 0.5 lb house blend Creekstone Farms beef, red onion marmalade, raclette, Dijonnaise
- The Big Belly Burger: double beef patties, cheddar, lettuce, tomato, grilled onions, pickles & W1 sauce
- Old School Surf & Turf: filet mignon, butter-poached lobster tail, steak fries
- Cheese & Charcuterie Board: pickles, mustard, breads, crackers, compote
- XL Crispy French Fries: truffle aioli
- Carrot Cake Tower: sweet carrot sauce, streusel
- Just Like Grandma’s Cherry Pie: served on cast iron with vanilla ice cream
The cost? $285, plus a 16% service charge, 5% delivery fee, 5% administrative fee, and 10% sales tax, for a total of ~$388.
To kick off this new option, here’s a video of Antoni Porowski enjoying the mukbang:
https://www.youtube.com/watch?v=PRKXlxnQeh0
This is sort of brilliant from the hotel’s perspective. They’ve just undergone a huge renovation and are trying to get publicity around that, so something like this sure is a way to do that:
- A lot of outlets are writing about this, which gets attention to the hotel
- Anyone who actually orders the mukbang and vlogs will be generating publicity for the hotel as well
All that being said, if people are going to order this, I sure hope they have enough people over to actually eat it all. It sure would be a shame to order all that food and just throw it away…
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