Avianca’s LifeMiles program is known for the frequent sales that they offer on purchased miles, where you can sometimes acquire miles for as little as ~1.4 cents each. Recently LifeMiles expanded the ways in which you can acquire their miles, as they became a transfer partner of Citi ThankYou.
Now they’re offering another type of promotion that I don’t recall seeing much in the past. Specifically, LifeMiles is offering up to a 25% bonus when you convert hotel points into LifeMiles between April 2 and May 6, 2018. There’s no registration required, and bonus miles should post within a week of when the original miles post to your account.
Points transfers from Hilton Honors, IHG Rewards Club, Le Club Accor, Marriott Rewards, Starwood Preferred Guest, and Wyndham Rewards, are eligible. However, there are limits for transfers from each of the currencies, so you’ll want to check out the promotion page for full details. The way I see it, there are only two instances where it potentially makes sense to convert hotel points into airline miles (and one isn’t an especially good value in this instance):
Convert Starpoints into LifeMiles
Starpoints convert into LifeMiles miles at a 1:1 ratio, and for every 20,000 points transferred you get 5,000 bonus miles. So if you transferred 20,000 Starpoints you’d ordinarily get 25,000 LifeMiles, and then through this promotion you’d get an additional 6,250 miles, for a total of 31,250 LifeMiles.
That’s potentially like earning ~1.625 LifeMiles per Starpoint, which might be interesting to some. Note that you can earn this bonus on at most 94,999 transferred Starpoints.
Earn LifeMiles with Marriott’s Hotel + Air Packages
At least on the surface, another good option is Marriott’s Hotel + Air Packages, of which LifeMiles is a partner. The catch — and the reason this won’t actually be useful — is because the 25% bonus applies on at most 30,000 transferred Marriott Rewards points, while here you’re transferring points in much larger quantities.
For context, through Hotel + Air packages you receive a set number of free nights plus a set number of miles as part of a package. These packages are in my opinion the best use of Marriott Rewards points to begin with, so the value only gets better when you add in a potential conversion bonus.
|Hotel + Air Package 2||7 Nights + 35,000 Miles||7 Nights + 50,000 Miles||7 Nights + 70,000 Miles||7 Nights + 85,000 Miles|
|Ritz Tier 1-3||350,000||370,000||400,000||420,000|
|Ritz Tier 4-5||470,000||490,000||520,000||540,000|
The reason this isn’t terribly lucrative in this instance is twofold:
- LifeMiles is only a second tier transfer partner, as the transfer ratios to other programs are better
- You won’t even get a bonus on the entire transfer, as it’s capped below the 85,000 mile limit you’d receive here
I’m a big fan of the LifeMiles program in general, though personally my preferred way to earn them is to just buy them outright, given the very attractive rates at which they sell miles. However, some will no doubt find this to be worthwhile, especially when it comes to converting Starpoints.