La Compagnie Social Media #FAIL

La Compagnie has had a rather amusing social media strategy as they ramped up operations, especially on their Facebook page.

My favorite was possibly when they told someone they couldn’t legally communicate in English… in English!

La-Compagnie-English

But I think they’ve one upped themselves. Yesterday they posted a picture on their Facebook of their seats, with the caption “Our seats recline to a 180-degree angle with built-in massage feature for added comfort during your journey !”

La-Compagnie-Facebook-1

And then this happened:

La-Compagnie-Facebook-2

Oy! I know they have a US PR company, though I kind of feel like they’re not behind the airline’s Facebook page. The space between the last word and exclamation point suggests to me it’s run from Europe.

I’m not sure what’s worse, their snark, or the fact that the seats simply aren’t 180 degree flat. I don’t know if they’re just really bad at geometry, but as a refresher, here’s what a 180 degree angle looks like:

Angles

Does this look like a 180 degree angle to anyone? Bueller?

La-Compagnie-Business-Class-51

And even yet, their Facebook page is still one of the better run aspects of their operation…

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Andrew Guest

I completely disagree with the opinions or even accusations that Ben's post about the airline was negative, nasty, degradaing or un-objective. Ben - if the airline is misrepresenting its products, it deserves to be called out for. It doesn't matter if the airline is one of the majors or a recent start up like La Compagnie. Also accusations that you want the airline to fail is totally untrue and undeserving. Keep up your good work, and your honest opinions (both good AND bad). The post you wrote was perfect.

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Al Guest

Could not agree more with John and Marc.

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Dax Guest

Marc says: "Your reporting becomes nasty when you continuously degrade everything about them. I think we all agree, their strategy is extremely risky. Your reviews are, however, becoming quite negative. It is starting to appear as you would like this business to fail, so that you can then tell everyone 'I told you so'." ^ This. Some airlines and hotels you seem to give a pass for almost anything while others are rarely if ever given the benefit of the doubt. A more balanced and objective approach would be much appreciated.

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Chase Guest

What is the line in Vegas on when this airline will fold...? :|

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Cory Guest

Geometrically speaking, it appears that the La Compagnie seat is actually 3 180-degree angle surfaces. Not quite what they were suggesting, of course. To the criticisms of Ben being pretty harsh with them, I can sympathize with these criticisms. I am someone who has never in my life bought a business or 1st class ticket to anywhere, and even wouldn't use miles on a business class or 1st class ticket to Europe. I find that to be a waste of miles when I won't be sleeping anyway due to the time flights leave from the US. The issue with this review does seem to be perspective and expectations. Ben has flown seemingly every business and first class seat there is. This one was never going to, and isn't intended to, measure up to anything else in the market. I have flown a premium economy product, or whatever it's called, several years ago on Air France. This seat looks infinitely superior to what I sat in on Air France, which was much nicer than economy. I like that Ben acknowledged, in bold, that this is a phenomenal value. And I hope that his reviews have identified soft spots in their service that they're working diligently to fix. But this piece does come across a bit like the criticisms Spriit Airlines gets. Yeah, they're uncomfortable compared to the other domestic airlines. But there's a place in the marketplace for Spirit, despite their having more seats and less legroom than anyone else and a ton of fees. I want there to be a place in the marketplace for something like La Compagnie. And, Ben, they were right. This is not anywhere close to premium economy. Even though it's not a 180 degree lie flat.

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