JetBlue Drops Coke In Favor Of Pepsi

JetBlue is making some changes to their inflight catering that might make some people pretty angry.

The topic of Coke vs. Pepsi can be pretty divisive. There are those who prefer Coke products, and those who have bad taste (I’m kidding… I’m kidding… but not really). 😉

As noted by Wandering Aramean, JetBlue will be making the switch from Coke products to Pepsi products as of June 3, 2019.

With this change, JetBlue’s onboard soft drink selection will include Pepsi, Diet Pepsi, Sierra Mist, Sierra Mist Zero Sugar, Bubbly Lime Sparkling Water, Canada Dry Seltzer, Canada Dry Tonic, and Canada Dry Ginger Ale. JetBlue will continue to serve Dunkin coffee, and offer Mr. & Mrs. T’s Bloody Mary mix.

As part of this, JetBlue will also be switching from single serve bottles of water, to instead pouring water out of 1.5L bottles.

As JetBlue describes it, this change is bringing customers “exciting new product options they’ve asked for, while also fitting more offerings on to our carts, brining sustainable benefits and controlling growing costs.”

While there’s of course a convenience factor to having individual bottles of water on a plane (due to turbulence, so you can store them, etc.), there’s no denying that it’s hugely wasteful. So I’m a fan of this change purely from the reduced waste it will lead to.

Nowadays a vast majority of airlines offer Coke products, so I imagine Pepsi is giving JetBlue a deal they can’t refuse here, or else we likely wouldn’t see the switch. I’ll be curious to see if other airlines follow.

I also wonder what the passenger response will be like. Like I said, Coke vs. Pepsi is a really divisive topic. While some prefer Pepsi, a lot more people prefer Coke. Maybe it’s just branding, but people order a “Jack & Coke,” and not a “Jack & Pepsi.”

I imagine this will make things more complicated for flight attendants (at least in the short term), as they’ll constantly have to ask “is Pepsi okay?”

What do you make of JetBlue’s switch from Coke to Pepsi?

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Amber Guest

It’s about time they got their head on straight Pepsi is 1,000,000% better than coke !!!

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JohnnyNight Guest

OMG..!! No COKE is just stupid..!! It’s of course better than fake coke that is called Pepsi.... LOL..!! Pouring out water is even Stupider...

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Sung Diamond

Ill pay their ticket with monopoly money, since they are offering monopoly coke

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Dawn Rogers Guest

Thank God finally I love Pepsi products now I can get it

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CraigTPA Guest

Interesting, given Coke's continued market share advantage over Pepsi. Pepsi must have either really given B6 a great price or written them a very large incentive check to prompt this change, especially since they're including Sierra Mist instead of going with 7-Up. Sierra Mist is the unwanted bastard stepchild of PepsiCo's line-up, running behind both Sprite and 7-Up in market share. If you have a contract with Coke or Pepsi, you normally can't carry products of the other but you can usually carry products of what's now Keureg Dr. Pepper (a corporate marriage I somehow missed before now): Dr. Pepper, 7-Up, and Canada Dry. Some Coke contracts include Mr. Pibb, but most people I know don't consider it to bed a true Dr. Pepper replacement, and Coke will sometimes allow Canada Dry to be retained rather than requiring a company to switch to Seagram's, while PepsiCo sometimes allows 7-Up to be carried instead of Sierra Mist. Pepsi doesn't have a counterpart to Dr. Pepper or a ginger ale (at least as far as I know), so those usually aren't an issue.

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