I’ve been blogging for over 17 years now, and there’s no denying that the internet has changed a lot in that time period. The reason I’ve been able to “work” 365 days per year is really because this industry is my hobby and passion, so it never feels like work. But ultimately, this blog is also a business (even though it was never the goal when I started writing it), and the way the internet functions has changed massively over the years.
I’m terrible at business and self promotion, because I’d rather spend my time focused on what I love, rather than running some enterprise that maximizes profits at all costs. It’s one of the reasons that I never even entertained selling this site, because I don’t want to have to report to anyone as to what I can write about.
Once in a while, I think it’s also important to discuss things honestly, look at the big picture, and get feedback. After all, it’s thanks to all of you that I’ve been able to make my passion a career.
The truth is that with my mom’s unpredictable six plus year cancer battle, I put off making decisions and having tough conversations, instead spending any extra time that I had with her. But with her having now passed, I also have a bit more time, and am trying to look at things more big picture… which brings me to this post!
In this post:
Making money on the internet keeps getting tougher
It goes without saying that the internet has evolved a lot in the past (nearly) two decades. This is true big picture, in terms of the increasing shift from written content to video content, but it’s also specifically true for people who write content like I do.
A while back, I wrote about the honest state of travel and points blogging, and as I explained:
- As anyone who publishes content online can attest to, search traffic has decreased greatly, due to Google’s AI Mode (and other similar features), which summarizes answers to questions, rather than linking to actual content
- Speaking of AI, nowadays over half of the content produced online is from AI, so the sheer volume of content one is competing with online has increased massively (and the AI content doesn’t involve the same time investment)
- The way that people consume media has evolved, especially with younger generations getting news via short form video on platforms like TikTok, Instagram, etc.
- We’ve seen multiple travel blogs sold, including to huge media companies, venture capital firms, etc.; there’s nothing wrong with that, but their goals are almost always focused around revenue rather than profit, meaning they might spend millions per year buying online ads
- We’ve seen mainstream media news sites get into the travel story and credit card rewards space, as this just has much broader appeal than it used to
- When it comes to affiliate marketing, the space has become much more fragmented, so it’s not nearly as lucrative as many people assume
- We’ve seen all kinds of sites pop up that are so clearly exclusively about SEO, making it hard to compete on that front
To be clear, none of this is specific to OMAAT, but it’s true (basically) across the board for the internet. It’s also why you’ve seen so many sites change their monetization models.
You have more websites than ever before switching to a subscription model, introducing Patreons, etc. Then you have other sites just switching to pure clickbait garbage, since at least that generates page views, which generates revenue. And then you have other sites that are pushing the bounds in terms of the type of sponsored content they’ll produce (no shade, but TPG has sponsored content about how skincare is like miles & points, sponsored by a skincare company, which… is creative).
That brings us to the OMAAT monetization discussion
I’d like to share some things I’ve been thinking about, though before I do, let me say that I appreciate everyone who reads, and I absolutely don’t want to put things behind a paywall, require people to join an email newsletter in order to read posts, etc. My goal is genuinely to make the experience better or more flexible for users, and not worse. Period.
And let me also say that OMAAT is still dong fine financially, and you’re going to be stuck with me for years to come, as long as I’m healthy and able to write. The truth is that while this isn’t as lucrative as it may have been a decade ago, I love what I do, and the volume of content I create helps me make a good living. However, there are some general things I’d like to invest in to grow the site, but I need to be able to justify that, and actually have a plan.
So I’d like to have an open discussion, and I don’t want to just totally fall behind the times due to my own stubbornness. For example, take a look at how airline monetization in the US has evolved over the years. You don’t want to end up like JetBlue or Southwest, stuck in their ways for too long and not following consumer trends, and then having to catch up in a huge hurry.
With that in mind, let me share some things I’ve been thinking about, and I of course welcome feedback. And if that feedback is “just keep things the same way” or “shut up, you’re irrelevant,” that’s perfectly fine too! In no particular order…
Considering some sort of a paid membership
Like I said, I absolutely don’t want to put content behind a paywall, but I’m wondering if there would be merit to some sort of a paid OMAAT membership. I know many people are annoyed by the ads on the site — I totally get it — so that would definitely offer an ad-free experience.
Of course I’d also like to throw in other things, and I’m curious what people would enjoy. We did virtual happy hours back during the start of the pandemic, so would that or anything else interest people?
Look, I don’t want to make the membership sound like one of those hotel “destination fees,” where I add 20 features to the list, with 19 being total BS. But I’m truly open here, and would like to figure out the best way to add value in a way that people would appreciate.
Just to be 100% clear, I don’t want anyone to part with a dime of their hard earned money out of guilt or anything else — I appreciate you reading regardless! I’m just trying to explore if there’s anything people might value.
Taking a new approach to advertising monetization
Currently, you’ll find virtually no sponsored content on OMAAT, and that’s by design. Meanwhile display ad space is sold through BoardingArea, typically as part of larger network campaigns, and they do a great job, within those limitations.
That being said, I do think it’s time to focus a little more on how this can be improved, and the quality of ads displayed (in other words, I feel like there are more efficient monetization opportunities than ads for foot fungus cream, or something).
I don’t know the best way to say this modestly, but OMAAT has a pretty great and highly engaged community. The primary focus of this blog is premium travel. Of course it’s a diverse community, and you have people who read for all kinds of different reasons.
But a high percentage of readers are those who spend a lot on travel, and want to make the most of it. The primary focus of OMAAT isn’t “gaming,” or “traveling for free” (I detest that term in general, since it makes such a great headline, but always leads to disappointment). For example, I’m always amazed how many people comment who book cash Air France La Premiere first class tickets. I hate the concept of thinking of readers as the “product,” which is part of the reason that I suck at monetizing this site in the first place, because I cringe thinking of things that way.
Perhaps it’s time to have more targeted efforts there. And maybe I’m just totally putting myself out there more than I should, but hey, maybe it’s time to throw out the idea of some travel brand that would like to exclusively sponsor the site or buy out the ad space for some amount of time. I mean, travel brands love to sponsor stadiums and advertise in airports, so is it stupid to think of a similar concept for a website?
To be clear, my hope is that this would all improve the reader experience, by having fewer and higher quality ads. So if anyone is a decision maker at a travel company (or whatever) and is generally interested, you can reach out to [email protected] to discuss.
Dabbling with a unique angle on video content
Admittedly we’ve seen a shift from written content to video content. While I’m not saying I think that’s temporary, I also don’t think that video is the “final frontier” of internet content consumption. And just as blogging was cutting edge 20 years ago, and video was cutting edge several years ago, there will also be the next thing.
Furthermore, I think on some level things go through cycles, and there’s also a generational angle to this. Yes, many younger generations don’t understand the concept of actually reading stuff online, and get all their content via video. But many older people are the opposite, and detest video content.
Personally, I’m not someone who tries to be a “jack of all trades,” and while I’m working on getting back onto social media, I sure as heck am not going to abandon blogging for video content. And the truth is that it’s really hard to get good still pictures and video when reviewing a flight, so I’m not looking to shift in that way.
That being said, I did have an idea that I’m genuinely passionate about. One of the things that makes the airline industry so interesting to me is the characters in it. The airline industry attracts some of the quirkiest and most passionate people you’ll find anywhere. Yet a vast majority of people who follow the industry never really appreciate who these characters are, as they’re hidden behind their brands.
I don’t know how realistic this is, but I’d love to do some sort of a happy hour-style interview series with executives and other characters from the industry. It would be about getting to know their fascinating personalities and perspectives on things, rather than just them reciting their typical talking points.
The point wouldn’t be to get them in any sort of “gotcha” situations, but generally just to have a chat to get to know them. I’m not sure how realistic that is, though:
- I know a lot of people in the industry, and while there are things they’ll absolutely say off the record, getting them to agree to talk on the record in a casual way may be challenging
- I’m sure on a corporate level, the concept of this would face a lot of scrutiny, as they’d probably see more downside to upside
Is it worth giving a try, and am I the only one who thinks this would be interesting? Hey, if industry people aren’t willing to talk to me, maybe some of the more prolific OMAAT commenters could join me for a discussion, so we can get to know them too. 😉
Bottom line
I must admit, writing this post took about as much mental energy as writing 10 other blog posts, because I hate discussing “business” things, and this is way out of my comfort zone. Nonetheless, once in a while I have to put a little bit of thought into this stuff.
I’d really appreciate any feedback that people have. It could be on any of the ideas I brought up, or it could even be other ideas I haven’t thought of.
Let me emphasize that my goal is to not actually change anything about the core of the site. My hope is that through more thoughtful and efficient monetization, I can focus more on producing the content that people enjoy, and less on the content that I feel I have to write to “pay the bills.”
The world changes, and just because something worked for the past decade, doesn’t mean it’ll work for the next decade. Maybe my conclusion from all of this will just be to keep things the way they are, but I’d at least like to feel like I tried to think about it, rather than just wondering.
More than anything, thank you so much to everyone for reading and for the support!
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I'm fine with sponsored content, but NOT membership. No need to engage in a "race to the bottom." Membership will reduce, not increase, readership of your fine blog.
I tolerate ads on radio and TV as I understand they pay for the good programming. I can tolerate a reasonable number of paid ads on OMAAT.
Thanks, and sorry you lost your mother.
I (personally) know another online publisher who splits his content -- there's a free pub, which is a subset of the content available in the paid pub. Those who do not want to pay (or cannot pay) for the 'full' content always have the free subset available-- which likely would carry advertising, while the paid site will not.
We all know photographers and graphic artists who flinch at the thought of "if you do this...
I (personally) know another online publisher who splits his content -- there's a free pub, which is a subset of the content available in the paid pub. Those who do not want to pay (or cannot pay) for the 'full' content always have the free subset available-- which likely would carry advertising, while the paid site will not.
We all know photographers and graphic artists who flinch at the thought of "if you do this for free I'll give you free advertising in return" -- it devalues their profession and work product. Your work product has a value, and charging for it is not a crime. You've worked hard to build OMAAT, and monetizing your hard work should not be a big deal to anyone.
Of course, there are those who will balk at the idea of paying for something that they've had for free for a long time. It's a good thing that the airlines never started charging for checked baggage, early seat selection, preferred seats, or early boarding, because everyone would simply stop flying. Oh, wait....
Contrary to the first poster, I appreciate the ease of commenting, don't like to have to sign up everywhere. I buy travel subscriptions with a specific service beyond content - award search engines, region search for cheap premium deals, alert services, password and points tracking service, and one rather expensive news and alert service that specifically avoids all advertising and affiliate marketing to prioritize not being biased to advertisers. I go to YouTube for destination...
Contrary to the first poster, I appreciate the ease of commenting, don't like to have to sign up everywhere. I buy travel subscriptions with a specific service beyond content - award search engines, region search for cheap premium deals, alert services, password and points tracking service, and one rather expensive news and alert service that specifically avoids all advertising and affiliate marketing to prioritize not being biased to advertisers. I go to YouTube for destination information, filmed on site. I am considering paying to join a YouTube site that provides in person destination access, networking, and guides for a specific niche (intimacy travel) of interest to me - not just additional videos (patreon) or blog information. All of these subscriptions also provide a blog and email travel articles, and the same news items seems to come from more than one at a time. And each has lots of features, doing what it would take multiple other subscriptions to replace. I do not pay to subscribe to streaming other than YouTube Premium, or to mainstream news publications. Business content creators often say focusing on a super narrow niche is the clearest path to success - tho others say just market the heck out of whatever it is you are doing. In conclusion, your best monetization bet would be if you could offer something, maybe some kind of unique niche, that not being done by every other content creator out there or better yet is not just about content. Content seems to be an add-on, not the focus, of the things I actually pay money to subscribe to.
I would have assumed that a larger chunk of your income would be from credit card referrals, but perhaps I'm mistaken. I don't think you emphasize them as much as some of the other sites. I perfer the ones that show all the best offers even ones that don't offer them a referral fee.
I've kind of gotten used to pop ups almost everywhere I go and I can mostly just tune them out if...
I would have assumed that a larger chunk of your income would be from credit card referrals, but perhaps I'm mistaken. I don't think you emphasize them as much as some of the other sites. I perfer the ones that show all the best offers even ones that don't offer them a referral fee.
I've kind of gotten used to pop ups almost everywhere I go and I can mostly just tune them out if I want. Some are extremely annoying in the pop up on top of pop ups. Whatever you do, don't do that.
I probably don't read everyone of your posts, but I like the idea of each time I log in to be able to choose no ads. Have an easy log in (no dual authentication) with a credit card on file that gets charged some small amount every time I visit your page and choose the upgraded experience. Don't know if that's practical or not, but that would appeal to me more than a monthly/annual fee arrangement.
I think that it's great for you to throw this topic out to you readers. I wish I had time to read all the comments, but no way.
Ben- i get most of the newsletters that compete with / complement your and i have a sense that you all cover everything with some different commentary but essentially similar usable intelligence. As a medical professional who spends thousands a year on dues and provides hundreds of hours a year on volunteer service, i have had my wife push me to back away from some organizations as i age and offer up more of my...
Ben- i get most of the newsletters that compete with / complement your and i have a sense that you all cover everything with some different commentary but essentially similar usable intelligence. As a medical professional who spends thousands a year on dues and provides hundreds of hours a year on volunteer service, i have had my wife push me to back away from some organizations as i age and offer up more of my time to her. One of the sticking points is durs and subscription fees and we have agreed to have discussion regarding what value we get from all of these expenses. I would have to justify the spend by proving to her that a subscription gives me something that the other products give away. You are great to read as is Gary Leff and the others so i will not dwell on an in depth comparison bit would be happy to discuss offline (Im lifetime Aadvantage Plat Pro, current Delta Plat, Bonvoy lifetime Plat and current Titanium, Hilton Diamond by credit card; Hyatt Globalist by stays and spend; IHG Plat by Card; United Silver matched from Bonvoy and a fee more) but instead will discuss a different industry. I began reading a bunch of epidemiology blogs and newsletters during Trumps 1st reign of terror. All useful and not dissimilar yo this industry. There were some dropouts and some went subscription on Substack around the time Harris picked up the campaign from Biden and i am now reading one epidemiology writer who in my opinion does the best in sharing info I need personally and professionally and I pay for it. Shout out to https://substack.com/@yourlocalepidemiologist/note/p-179314677?r=p2cgk&utm_medium=ios&utm_source=notes-share-action
It is money well spent. I think travel listserves/newsletters etc may go the same way.
Not interested in video- too slow to watch compared to reading. Why not try a tip jar for 6 months and see if that works?
If there were some sort of paid membership model, I'd appreciate an improved login system (when I botch a password, I have to start fresh - it's enough of a pain that I don't bother logging in most of the time to post) and, as someone else suggested, a proper quote function. I'd also want some other material benefit depending on the price.
Having said that, if you do videos - almost regardless of the...
If there were some sort of paid membership model, I'd appreciate an improved login system (when I botch a password, I have to start fresh - it's enough of a pain that I don't bother logging in most of the time to post) and, as someone else suggested, a proper quote function. I'd also want some other material benefit depending on the price.
Having said that, if you do videos - almost regardless of the content - I probably won't engage with them. I process things better in written form. Now, that's not saying "Don't do that" - but anything that only shows up in a video is likely to just get ignored on my end because of my preferences.
I've been reading your blog selectively since its inception and certainly received value commensurate with the time I've spent over these years. Further, I have always understood that, for you, this is your business and primary source of revenue. So, in that context, let me begin by thanking you for your work. In regard to generating additional revenue in today's competitive environment, which you so well outline, I would have no problem with sponsored posts,...
I've been reading your blog selectively since its inception and certainly received value commensurate with the time I've spent over these years. Further, I have always understood that, for you, this is your business and primary source of revenue. So, in that context, let me begin by thanking you for your work. In regard to generating additional revenue in today's competitive environment, which you so well outline, I would have no problem with sponsored posts, so long as they are clearly marked at the top of the page (I would see them as being not fundamentally different from the affiliate marketing revenue you earn from your many credit card links). However, while I have always believed and appreciated your passion for your work and the enjoyment you get from practicing it, since you have already demonstrated your skills at running a business with this blog's economic success being more than you could have ever imagined when it was launched while you were a college student at the University of Florida, I have to wonder if what started out as a hobby, can should (in terms of professional achievement), satisfy you long term. Yes, it is understood that, like another successful blogger, Kara Swisher admits about herself, there are some people who are just not good at working for other, where fitting in with corporate culture and teamwork are fundamental to success. But are you fully utilizing your knowledge and talents with the workaholic hours spent on this blog, including the trip reviews away from your family, when your talents could be used, not as a commentator, but working within the travel business in a position to actually execute your strategic policy recommendations and experience first hand their impact?
I think it depends on the content of the sponsored posts. Absurdly off-topic stuff or blatant shilling is likely to rub me the wrong way.
One other comment to add is the diversity of the posts. You tend to focus on certain airlines and airline groups (and similarly for hotels) but there are many airlines I wonder if you have even heard of!
It depends on many factors such as -
(1) How much the fee is - I suggest that you give headlines or titles / the main idea of articles for free. If you charge too much this would be a turn off given the type of content you have.
(2) Overall business model - Are you really going to be objective? Are you going to cut out being paid by the credit cards...
It depends on many factors such as -
(1) How much the fee is - I suggest that you give headlines or titles / the main idea of articles for free. If you charge too much this would be a turn off given the type of content you have.
(2) Overall business model - Are you really going to be objective? Are you going to cut out being paid by the credit cards and airlines? Are you going to look at it from most people's point of view rather than your "business of reviews." You say that credit card points are more valuable because of their flexiblity but then you go on to heavily promote airline and hotel cards. Further you promote heavily cards that do not make sense to hold and there are many cards you rarely discuss.
(3) Comments - The comments section would need to be more monitored.
(4) Other Revenue - There are other revenue streams you have from the blog but it seems most people do not focus on it such as when you plug the STARS program or other programs which Ford is an advisor for and sometimes you directly suggest people contact him. Which is fine, but should be noted in the thinking of this.
I read your blog (several times a day, normally while in the bathroom... I sometimes wonder if my bodily functions have evolved as an evolutionary change in order to allow me more time to read your blog!) as a total escape from working long hours as a high school teacher. I'm definitely not in line with the majority of your readership as I never travel to fancy destinations, don't have huge disposable income and when...
I read your blog (several times a day, normally while in the bathroom... I sometimes wonder if my bodily functions have evolved as an evolutionary change in order to allow me more time to read your blog!) as a total escape from working long hours as a high school teacher. I'm definitely not in line with the majority of your readership as I never travel to fancy destinations, don't have huge disposable income and when I do manage to go on holiday, it's on a shoestring. I LOVE reading your reviews and general industry news, and am happy to put up with ads in order to access it. Having a paid membership would, sadly, definitely be something I would have to think very carefully about and would likely discourage me from being part of the OMAAT community if the price were prohibitively high. Maybe a tiered membership like on Flightradar24 could work - 'Free' gets you access to the articles with ads, 'bronze' removes the ads, 'silver' gives access to a WhatsApp group, or whatever you decide etc.
As many others have said, video is not so appealing to me; one of the joys of coming to your blog is precisely NOT having to watch something and the ability to read well-written, considered articles (apart from the sentences that end with "or...?" Sorry, it's a pet peeve!).
Would very much enjoy seeing more 'insider' info from airline employees in various roles, not just execs; hearing from Sean M. never fails to be enlightening, for example, but even airport dispatchers, baggage handlers or cabin crew willing to share about how their jobs are would be fascinating to me.
Thanks, as ever, for the superb content and for being open enough to ask for feedback.
Big fan of the blog. I’ve worked in digital media for 20+ years on the buy side. Video is an idea for sure but I’d also strongly consider audio/podcasts as writing often translates better to that medium (and is also often easier to produce for someone regularly “on the go”). Anyways if you’d like to chat more about the topic in depth happy to offer some thoughts on “where to” with the monetization approach. Sadly the open web is a big uphill battle right now.
I'm old! And am million miler on UA, probably 3 million if award and non-UA travel included. Take 3-4 international trips annually. Now you know something about me. I don't like video because it is so SLOW compared to reading a transcript. OMAAT is one of the few sites that seems to be honest and not strictly click-bait. I would pay; though not too much. Maybe $1.00/per month/year? Keep up the good work.
OMAAT was the site that finally made me sort out an ad-blocker for my phone. Would be very happy to pay for an ad-free version (because, as everyone says, boy they were annoying).
I think some of the ideas for premium content (e.g. in-depth videos) would be even cooler, though.
Also - I find the comment section pretty frustrating to navigate (frequently get logged out, then have to start over). I don't care to comment...
OMAAT was the site that finally made me sort out an ad-blocker for my phone. Would be very happy to pay for an ad-free version (because, as everyone says, boy they were annoying).
I think some of the ideas for premium content (e.g. in-depth videos) would be even cooler, though.
Also - I find the comment section pretty frustrating to navigate (frequently get logged out, then have to start over). I don't care to comment much so that's fine by me but improving the experience there would be a nice touch.
Have you considered a "Tip Jar" model where those of us who like what you've written can give you some $$$ when we have some spare? Additionally the Patreon model where you offer people the opportunity to "just help out" with a minimum $1 per month but the option to set it at whatever a person may want. It's not a huge earner, but it lets people say Thanks with some $$$.
There's also how...
Have you considered a "Tip Jar" model where those of us who like what you've written can give you some $$$ when we have some spare? Additionally the Patreon model where you offer people the opportunity to "just help out" with a minimum $1 per month but the option to set it at whatever a person may want. It's not a huge earner, but it lets people say Thanks with some $$$.
There's also how some folks I know in the Open Source have picked up income and opportunities to present at events and provide consultancy services thanks to the reputation they've established.
The "Always free but you can help out" approach won't pay the rent but it does help offset a few costs :)
for everyone complaining about ads....get an adblocker extension. they're free and take like 30 seconds of your time to get.
i have never in my life seen an ad on this blog, and i can't remember the last time i've seen an ad on any website.
i can't believe any of you live this way and have accepted ads when the solution is so simple and free...
We found the real leech.
People like you are the reason Ben needs to adjust his website.
Not only do you take the contents for free. You also refuse to support his effort and blocked his main revenue stream. You even rub it straight into his face, like Proximanova.
It's like you're telling people "for everyone complaining about expensive groceries....eat supermarket samples. they're free and take like 30 trips around the aisle to get full.
...We found the real leech.
People like you are the reason Ben needs to adjust his website.
Not only do you take the contents for free. You also refuse to support his effort and blocked his main revenue stream. You even rub it straight into his face, like Proximanova.
It's like you're telling people "for everyone complaining about expensive groceries....eat supermarket samples. they're free and take like 30 trips around the aisle to get full.
In the early days of internet, you probably download mp3 and never pay for songs or movies.
"i can't believe any of you live this way and have accepted paying for music when the solution is so simple and free..."
Just because you didn't pay for it doesn't mean it's "free".
Don't forget, YOU are the problem.
No. Adblockers are a needed way of life for all websites. While they used to be advertisements on the margins of the page, they now pop up and take over the page, play loud music or talk, and have taken an aggressive tone. Luck's blog is just a casualty of needed actions based on aggressive marketing.
I would gladly pay to subscribe to your blog (annually and ad-free preferred). I prefer written content to video and the small embedded ads are very annoying. You have the best content and I appreciate all I have learned from your posts. Also please require commenters to login with real credentials and not hide behind a Guest alias.
I’d pay.
I love your site and have for years. While I enjoy the industry news, the reviews are what I love. If those reviews were behind some sort of paywall I'm sure I would subscribe.
I've been regularly reading since 2016 and I would gladly pay.
I absolutely agree with your comment about the characters in the industry. Back in 2008 I scored a couple of QF first class tickets through Onepass and CO from LAX to MEL round trip. On the flight, I was doing a walkabout in the F pajamas through business class and a flight attendant, Owen Bedall, stopped me and asked if I need anything. We hit it off, hung out in Melbourne a couple of times,...
I absolutely agree with your comment about the characters in the industry. Back in 2008 I scored a couple of QF first class tickets through Onepass and CO from LAX to MEL round trip. On the flight, I was doing a walkabout in the F pajamas through business class and a flight attendant, Owen Bedall, stopped me and asked if I need anything. We hit it off, hung out in Melbourne a couple of times, and my partner and I became fast friends with him. He wrote a book called "Confessions of a Qantas Flight Attendant: True Tales and Gossip from the Galley." He stayed with us in Houston a few times and we met up with him on his layovers in Dallas. What stories he told! Unfortunately, Owen passed away, RIP, but the stories and characters he knew, and him, are priceless.
I almost never watch video content without subtitles, but I do like the idea of interviews, especially with every day people (flight attendants, service folks, even mechanics.) Your content rocks as is, but yeah especially on mobile the ads are crushing so i'd probably pay a small $ to get rid of those or appreciate a big rich content ad once per page.
Omg, if you can get rid of this pop ups from your blog, I would not mind you put ads in your post or articles, just do not have these pop ups
.... a song from ABBA brings it to the point i guess, when a lot is NOT enough for some!?
.... "when all is said and done"
Brian Kelly i would say is the BEST example with the "former" good page of "ThePointsGuy" . . . to an only profit "member" content site that got out of control years ago!
Would be sad, seeing such things on OMAT. But hey, that's the modern time of doing Business.
Been a reader for well over 10 years, probably close to 15. Yours is the only blog I read daily. I always use your links for new credit cards, etc. I don't mind ads. I don't think I'm cheap, but let's say frugal with respect to signing up for a new subscription. As much as I enjoy the site, I don't think I'd pay for it.
I've been a long time daily reader who works in the commercial aviation industry (and travels a lot because of it). I would be more than happy to pay for access to the blog, especially an ad-free version (I think this is one of the only media/content producers I regularly consume that I haven't been able to pay to remove ads from).
I think your concept of interviews with key people in the industry...
I've been a long time daily reader who works in the commercial aviation industry (and travels a lot because of it). I would be more than happy to pay for access to the blog, especially an ad-free version (I think this is one of the only media/content producers I regularly consume that I haven't been able to pay to remove ads from).
I think your concept of interviews with key people in the industry would be well received as well. I would certainly enjoy hearing the perspectives of people I see and read about.
Longtime reader and first time commenter here. I very much appreciate your candor and commitment to written posts (I detest having to watch a 10 minute video to learn something that I could read about in 3 minutes). It's so refreshing compared to pretty much everything else out there currently. And I would definitely be interested in the different paid models. Your content is super valuable and useful for me!
Long time reader and lurker here. Some ideas that come to mind is a membership group where members have early access to deals, award space or maybe direct access to yourself a few times a month for questions. For those not interested in membership have you considered offering your own merch or your shop? Maybe not the typical t-shirts and mugs but some thing more personalized to your blog and aviation like branded luggage tags...
Long time reader and lurker here. Some ideas that come to mind is a membership group where members have early access to deals, award space or maybe direct access to yourself a few times a month for questions. For those not interested in membership have you considered offering your own merch or your shop? Maybe not the typical t-shirts and mugs but some thing more personalized to your blog and aviation like branded luggage tags or the interesting stuff you've picked up in your travel reviews (Lufthansa duckies or Rimowa amenity kits). Even products you like to travel with and endorse I would be willing to purchase at a premium knowing it would go to you.
I agree with some of the other commenters:
* Short-term, I could see how this would be beneficial. I don't mind ads, but if it helps make this operation financially sustainable, I get it.
* If the price was right, I wouldn't mind subscribing, either.
* However, it will limit future growth. Your comment section is one of the better parts of your blog, and if I rewind time 10 years to...
I agree with some of the other commenters:
* Short-term, I could see how this would be beneficial. I don't mind ads, but if it helps make this operation financially sustainable, I get it.
* If the price was right, I wouldn't mind subscribing, either.
* However, it will limit future growth. Your comment section is one of the better parts of your blog, and if I rewind time 10 years to when I first found your blog - if there had been a paywall I would not have subscribed nor found the comment section to be engaging / informative. I would have moved on and used Flyertalk more, probably.
So, worth noodling on how you could still invite people in (or perhaps add an "ad free tier" or something else) without restricting content.
PS - I haven't spent more than 10 seconds on a TPG blog page since they disabled comments ages ago. I don't know that everyone feels that way, but it's an important element to me.
Aside from all the negative changes at TPG, they lost me when they dared to write an article on how one or more of the writers tested positive for Covid then boarded an AA flight back from ANU at the beginning of COVID.
I would pay for your content because you have transformed my life (especially the ability to help family travel in comfort). Video content would be great, especially because you always have a balanced take on things. Your blogs are a quicker read though (I read every post). I subscribe to a bunch of travel channels on YouTube and don't end up watching due to lack of time.
@Ben, if you do go the route of a subscriber model, I would suggest keeping much of the content (especially news) free, and provide access to a special forum (using a Discord server is how other sites do it) for subscribers to chat with you and each other. To me this could be something worth paying for.
Hi
Everyone has their own opinions. I have mine. And to set the record straight it’s totally your prerogative to do as you wish. I’m just explaining a perspective:
With the current economic situation in the US (and maybe the world) budgets are tight and families/people are cutting discretionary spending. So it would be a fine line to tread with “firing” and “keeping” customers. If this blog went behind a paywall I’d simply...
Hi
Everyone has their own opinions. I have mine. And to set the record straight it’s totally your prerogative to do as you wish. I’m just explaining a perspective:
With the current economic situation in the US (and maybe the world) budgets are tight and families/people are cutting discretionary spending. So it would be a fine line to tread with “firing” and “keeping” customers. If this blog went behind a paywall I’d simply not visit the blog anymore. I don’t know what that means for you in terms of being monetized in ads,impressions, etc. I’m just saying what I and a handful of others do. As you deliver value to us the consumers, we also deliver value to you when we visit your website or affiliate commissions you get from card sign up links
I would never pay for an ad-free site. Anyone who doesn't want to see ads can just view the site with a browser like Brave or use an ad-blocker. People will eventually figure this out, so this has little to no long term value.
I would pay a modest fee for access to premium content.
Hi Ben:
I'm a daily reader of your blog, and I appreciate your ask for feedback here. I would subscribe for an ad free site, and would also like the ability to filter user comments. Comments are a very important part of the blog when on topic. The interview or profile is a good angle and could provide entertaining, insightful and unique perspectives. Industry leaders and aviation/travel industry staff could be great subjects. An occasional...
Hi Ben:
I'm a daily reader of your blog, and I appreciate your ask for feedback here. I would subscribe for an ad free site, and would also like the ability to filter user comments. Comments are a very important part of the blog when on topic. The interview or profile is a good angle and could provide entertaining, insightful and unique perspectives. Industry leaders and aviation/travel industry staff could be great subjects. An occasional video or podcast would be good as well. Thank you for all you do for your readers.
Get a readable design and I would pay $10 a month..
I don't know how fast the demand curve falls off with *any* payment, but does a very low subscription work?
E.g. $12 a year (don't do monthly at such a low rate - transaction and processing costs for everybody are then prohibitive)
Admittedly I am thinking of online services rather than blogging, but when I come across something which is really good value, I am very happy to pay.
I'd pay $4 to $5 a month for an ad-free early access version of the site, but I wouldn't recommend you paywall some content as I think it would just limit your audience. I'd probably recommend something like:
Paid access:
- Almost ad free. The annoying ads would be gone, and you might have a travel sponsor or someone who wants access to your audience. John Gruber at Daring Fireball does a good job...
I'd pay $4 to $5 a month for an ad-free early access version of the site, but I wouldn't recommend you paywall some content as I think it would just limit your audience. I'd probably recommend something like:
Paid access:
- Almost ad free. The annoying ads would be gone, and you might have a travel sponsor or someone who wants access to your audience. John Gruber at Daring Fireball does a good job of this, where he just sells one ad a week, although his whole site is free. He is selective of the sponsor as he wants to make sure it provides value to his audience.
- Early access to industry news. When industry news is published, it isn't made public for 24 hours. This one's a little tricky, as if it is not timely it becomes less relevant, so perhaps it has to be something like 12 hours. People can see it, but it doesn't become accessible to the public for a period of time.
- Early access to reviews. When a review is published, it isn't made public for 5 days. Again people can see that it is published, but the public has to wait. The timeliness of reviews isn't as big of an issue as industry news, but ultimately I still think you want all of your content to be publicly accessible at some point.
I don't think I would really be interested in anything else that you would bundle in (communities, etc.). The industry videos and interviews would be cool, but they would need to be done REALLY well, and that's hard to do.
Good luck with your quest. I love this blog (visit it multiple times a day) and really appreciate your perspective.
I would support a model like avherald. A voluntary contribution via paypal or some other payment system to defray costs of running the website and producing content. Perhaps you can talk to AAdvantage eshopping for the ability to earn bonus loyalty points!
Secondly, please have the ability to block commenters. Everyone has a right to voice their opinions but in a civil manner. We live in such a polarized society. There are a handful of...
I would support a model like avherald. A voluntary contribution via paypal or some other payment system to defray costs of running the website and producing content. Perhaps you can talk to AAdvantage eshopping for the ability to earn bonus loyalty points!
Secondly, please have the ability to block commenters. Everyone has a right to voice their opinions but in a civil manner. We live in such a polarized society. There are a handful of commenters who have to get political and attack other commenters for their viewpoints. Travel sites such as omaat are a nice escape that “rises above” political discourse but a few have to ruin it.
Pay to see pictures of avacodo toast? I'm going to have to seriously think about that. :(
I've been a long time reader of your blog since you were living in Tampa. And I still read today because I feel like I know you and I'm just catching up with a friend. Many of your reviews have inspired me to book those same hotels and airlines.
I also know those reviews have slowed down a bit because you're older, you have a family now, and your priorities have changed. Trust me,...
I've been a long time reader of your blog since you were living in Tampa. And I still read today because I feel like I know you and I'm just catching up with a friend. Many of your reviews have inspired me to book those same hotels and airlines.
I also know those reviews have slowed down a bit because you're older, you have a family now, and your priorities have changed. Trust me, I get it. I'm in the same boat as you. Your posts have shifted to more industry news rather than reviews.
For me though, the meat and potatoes of the site is the reviews and your unique takes on the hotel/airline. I still read your posts on the industry news and your opinions on it, but if I'm being honest, I don't think I would pay for it.
The information is just too readily available in other places, and also for free. I mean, it's cool that a WA is opening in Greece in 2029, but is that information worth paying for?
Anyway, I understand the economics have changed and you gotta do what you gotta do for your family. As an aside, I do like the idea of an interview series and I also wouldn't mind more video content.
Great topic, and thanks for posting this. I'd gladly support some sort of paid model, whether Patreon or otherwise. I don't have strong feelings about what the 'additional' content would be, since I'd largely be supporting the overall blog (I'll echo what others have said about genuineness and honesty being big strengths and much of the reason I continue to read after all these years). Ironically, I'd be interested in seeing you talk more about...
Great topic, and thanks for posting this. I'd gladly support some sort of paid model, whether Patreon or otherwise. I don't have strong feelings about what the 'additional' content would be, since I'd largely be supporting the overall blog (I'll echo what others have said about genuineness and honesty being big strengths and much of the reason I continue to read after all these years). Ironically, I'd be interested in seeing you talk more about the business and money behind travel blogging, something I that is likely harder to do in fully public posts.
Looking forward to seeing what you come up with here!
No, would not pay for content.
My local newspaper has installed a paywall, so I go to Google News, then local, and still get what has happen overnight from the local TV and radio station web pages. Now, the local paper is complaining about the lack of hits and wants locals to make contributions to pay journalist.
As for detailed stories about FF programs, credit card bonus offers, lounges, and Business class; I...
No, would not pay for content.
My local newspaper has installed a paywall, so I go to Google News, then local, and still get what has happen overnight from the local TV and radio station web pages. Now, the local paper is complaining about the lack of hits and wants locals to make contributions to pay journalist.
As for detailed stories about FF programs, credit card bonus offers, lounges, and Business class; I went down that blind alley once before and accumulated a bunch of points. Then the airline in question reduced service to my town; upped the credit card fee; deflated the value of its FF program; and their lounges morphed into bus stations.
Today, I consider myself a free agent; I shop for the best deal based on my needs.
As for OMAAT, I'm afraid there will be an initial rush for membership. However, should content degrade in any shape or form, many will abandon ship and seek free websites.
Any paywall is a double edged sword which cuts deep when it ricochets.
Your genuineness is your strength. I deleted my TPG bookmark a couple years ago when they went "corporate."
Your hotel reviews are interesting, but your wallet is much larger than mine ;)
I like the news articles and appreciate the advice, tips, strategies etc.
I frequent a travel advice peer of yours called The Man In Seat 61, who provides excellent information on train travel, especially in Europe. Like you, his hobby grew...
Your genuineness is your strength. I deleted my TPG bookmark a couple years ago when they went "corporate."
Your hotel reviews are interesting, but your wallet is much larger than mine ;)
I like the news articles and appreciate the advice, tips, strategies etc.
I frequent a travel advice peer of yours called The Man In Seat 61, who provides excellent information on train travel, especially in Europe. Like you, his hobby grew into a passion.
As Billy Joel sang, "Don't go changing to try and please me."
The interview series is an interesting idea, and it would be great to see. I won’t be able to participate in it (not like I’m a prolific OMAAT commenter lol), but I’d 100% watch it.
The interview series is an interesting idea, and it would be great to see. I won’t be able to participate in it (not like I’m a prolific OMAAT commenter lol), but I’d 100% watch it.
Ben, I do not expect for one moment that you will ever read my very carefully considered thoughts on the subject matter. However, on the off chance that you might find something of use to you, I will persevere.
I was drawn to your website via the Airlines Seat Maps website. Finding your flight review information helpful on a particular journey we took last year, thereafter, I continued to read more. Today, I never would...
Ben, I do not expect for one moment that you will ever read my very carefully considered thoughts on the subject matter. However, on the off chance that you might find something of use to you, I will persevere.
I was drawn to your website via the Airlines Seat Maps website. Finding your flight review information helpful on a particular journey we took last year, thereafter, I continued to read more. Today, I never would have considered AF La Premiere to SIN without your input, thank you.
Will I pay to access your flight reviews, quite frankly no Ben. I will stick to the airlines I know, because of their accessibility to my country of residence, convenience and level of service I require.
Will I pay to watch your videos, again, no Ben. I like your writing style but how you will be received on video is anyone’s guess. I suspect that you are unlikely to be comfortable or as successful on that medium.
Would I pay to access advertisement free airline news, again, no Ben. Being resident outside the U.S. I have limited interest in the bulk of your news about American airline industry. The same applies to points and Credit Card information.
Finally, the reader’s comments section …. many, many times over the past few months I have been goaded into participating, only to regret the total waste of my time taken up responding to the trolls. Please do make this section a payed for entity, so that, I will not be tempted to respond to the mindless morons who bully the likes of Tim Dunn, etc.
I am not sure I would start paying for the content. I really love coming to the web site and reading the articles. I enjoy Ben's content more than any of the other airline bloggers, but I am not 100% certain it is worth actually spending money on. As an example I find that CNN, which now charges for some of their stories, I either go without that story, or look up similar words to...
I am not sure I would start paying for the content. I really love coming to the web site and reading the articles. I enjoy Ben's content more than any of the other airline bloggers, but I am not 100% certain it is worth actually spending money on. As an example I find that CNN, which now charges for some of their stories, I either go without that story, or look up similar words to find the content on another web site, or just go without.
I like the ad supported model more, including the idea of sponsors if that could work.
I love reading Ben's work, and come here multiple times per day to see what new content exists, and realize it is valuable, but when I am presented with a fee, even a small one, I know I will rationalize doing without rather than spending money on the news articles.
I actually have a subscription to point.me, which I think Ben is involved in, so I am willing to pay for things that are valuable to me, but I am not sure the news stories make it that high in my mind.
Good luck making a decision on the future of the web site, I would hate not to have it in my daily life, and it is possible I will pay but right now I find that idea to be a bit of a stretch.
There is a deeper layer of information that is sometimes better shared with only a smaller group. Nuanced ways of unlocking / booking tickets, an insight into which room / hotel wing to book, a the best seat etc. I think there is space for the deeper perspective that won't involve a ton more work.
Also, feel free to beta test with a small group. As you suggested, we are engaged.
Paying just to get rid of the ads would only be worth it for a very small amount, even if they do annoy me.
Reducing the content for nonpayers would most likely not attract more people to paying but reduce the number of visitors.
I do pay for internet content if the premium version gives me extra content. Randy Cassingham making „This is true“ gives out 10 stories for premium instead of 4 for free....
Paying just to get rid of the ads would only be worth it for a very small amount, even if they do annoy me.
Reducing the content for nonpayers would most likely not attract more people to paying but reduce the number of visitors.
I do pay for internet content if the premium version gives me extra content. Randy Cassingham making „This is true“ gives out 10 stories for premium instead of 4 for free. Truly worth one dollar a week.
But either you reduce the content for free s.a. or you have to produce more. Can you do this while keeping up the quality?
Oh and there are more than enough people out there who make a living from flight videos. I enjoy them from time to time as well, but why go into a market that seems pretty full already.
I would have no problem paying a modest amount a year - $50? - to help keep the blog going and allow you to do what you are so go at, BUT only if you moderate the garbage dump fire that is the comments section. The “Trump good/Trump bad” exchanges are tiresome and offensive.
I've engaged with your blog for many years, but I wouldn't if it were mostly behind a paywall, even if that paywall earned points and miles.
Boarding Area used to be better, but the stupid pop-up video ads are a MAJOR turn off, so I go there less. It's like being punished to go there.
Video is fine, I guess. Not a big deal to me, but it could help drive traffic to...
I've engaged with your blog for many years, but I wouldn't if it were mostly behind a paywall, even if that paywall earned points and miles.
Boarding Area used to be better, but the stupid pop-up video ads are a MAJOR turn off, so I go there less. It's like being punished to go there.
Video is fine, I guess. Not a big deal to me, but it could help drive traffic to your site. Maybe you could do some guest appearances on popular Vloggers to test it out. Also, if you do end up doing a lot of YouTube videos, keep them short. I won't look at anything over 10 or 15 minutes, for example. I really want less than 10-minute-long content unless it's a super interesting trip report; less is more.
Many good blogs have fallen along the way and are no longer read. Mommy Points, for example. Such a shame. Maybe go look at the last 10 or so years of Million Mile Secrets to see what not to do in this space.
Hi Ben.
I think one of the things you need to consider is that your audience is very heterogenous...
- Some people (I am one of them) are mostly interested in your reviews. I can go a few days without going into the blog, and to be entirely honest - many of the articles are of little interest to me.
- It seems that some people are real luxury travel fans and...
Hi Ben.
I think one of the things you need to consider is that your audience is very heterogenous...
- Some people (I am one of them) are mostly interested in your reviews. I can go a few days without going into the blog, and to be entirely honest - many of the articles are of little interest to me.
- It seems that some people are real luxury travel fans and are interested in news like "A new Hyatt opening in Hamburg" .
- I am sure many are aviation geeks and interested in news from the industry.
- And many are interested in your strategies around accumulating points and miles, but as you can see from the other comments, this is primarily a US based readership.
I think you may want to consider this segmentation when deciding on a business model. I am sure you can find analytical tools to help you identify the rough % of each segment (or you can run a quick survey) and then consider options like
- Trimmed down reviews for non members
- Point/miles as a separate sub-blog (this is an easy ROI to justify membership fees)
- same for avgeek content (although I am not sure how massive that readership is)
- A premium service where you can help individuals with accumulating and redeeming their points (I would say that you'd have no problem charging for a 45 minute 1:1 Zoom session once a month). I do realise this is confronting for an introvert, but maybe it's time to challange yourself ;)
Ben,
First, I have a question. Reading the voluminous number of comments daily, I wonder, how many posters pay for their flights/hotel stays, and how many use OPM. Back in the day, many companies owned the miles/points earned. There was less the day to day entitlement that " I earned the miles." Rights went by the way when airlines started saying lifetime miles are what we say they are, each year.
As for monetizing your...
Ben,
First, I have a question. Reading the voluminous number of comments daily, I wonder, how many posters pay for their flights/hotel stays, and how many use OPM. Back in the day, many companies owned the miles/points earned. There was less the day to day entitlement that " I earned the miles." Rights went by the way when airlines started saying lifetime miles are what we say they are, each year.
As for monetizing your work, there is an easy way to consider. Like many publications, you can offer ad-free content, for a fee. For all others, the content comes with ads.
Also, had old age fart. Regarding your question about interviews. I particularly like "Cranky", Brett Snyder. His latest was an excellent one. Retiring senior exec with Alaska. He developed a good rapport with him over the years. Came out as friend to friend. Hope that helps.
Thank you for asking all of us!
I like your second idea of ad optimization by bringing in a travel brand or brands, despite the fact I despise advertising in general. I would not be one to pay for internet content mostly because I do not subscribe or pay for news, but have become accustomed to suffering ads.
I'm Gen X - used to figuring out things ourselves, being able to fix most things,...
Thank you for asking all of us!
I like your second idea of ad optimization by bringing in a travel brand or brands, despite the fact I despise advertising in general. I would not be one to pay for internet content mostly because I do not subscribe or pay for news, but have become accustomed to suffering ads.
I'm Gen X - used to figuring out things ourselves, being able to fix most things, and have a genuine ability to survive an EMP. I'm loathe to so many people trying to be internet celebrities mostly because the model is not sustainable. It took courage to share this post, Ben, so that's not lost on me. My point is that I read because it was your hobby, your authenticity, humility and genuine candor in your posts (even when I disagreed with your biases).
When I feel like it will become a money grab, I will lose interest because the information is publicly available through other sources outside of paywalls. Just my two points/miles.
Keep up the great posts, Ben - I just ask that you not ask me to pay for it, please.
If BoardingArea blogs start requring payment to read articles, FlyerTalk may enjoy a bit of a resurgence. You have the best airline and hotel reviews, but a gillion other people provide (mostly inferior) reviews, too. Credit card "news" (marketing) comes from a gillion sources, as everyone is in the referral business these days. For me, the most valuable information attained from blogs is regarding mileage redemption opportunities, and many others already provide subscription-based alert services...
If BoardingArea blogs start requring payment to read articles, FlyerTalk may enjoy a bit of a resurgence. You have the best airline and hotel reviews, but a gillion other people provide (mostly inferior) reviews, too. Credit card "news" (marketing) comes from a gillion sources, as everyone is in the referral business these days. For me, the most valuable information attained from blogs is regarding mileage redemption opportunities, and many others already provide subscription-based alert services that are quite good. Short video content is basically garbage. Given all of these facts I don't see much value in blog content behind a paywall. I certainly wouldn't pay to read it, just like I won't pay for CNN, et al.
I don't really get much value from the hotel reviews, not only because I tend to stay in different hotels (cheaper and/or not belonging to American chains) but also because Ben's spouse is a travel agent and likely given extra attention because of that, and finally most of the stays are too short and we don't get to see things like whether Nespresso capsules get replaced every single day or whether there's a fresh bathrobe...
I don't really get much value from the hotel reviews, not only because I tend to stay in different hotels (cheaper and/or not belonging to American chains) but also because Ben's spouse is a travel agent and likely given extra attention because of that, and finally most of the stays are too short and we don't get to see things like whether Nespresso capsules get replaced every single day or whether there's a fresh bathrobe provided if the previous one is left on the bathroom floor. I'm not saying that as a criticism, just pointing out that the way of this blog is set up doesn't really provide for an outstanding level of commentary for hotels as it does for airlines.
Thanks so much for asking for opinions! I love your work and have been reading it for well over a decade. I would gladly pay to read OMAAT, 100%. But I am also a fan of the substack/newsletter model, I'd rather pay for a few subscriptions to high quality content. Keep up the great work Ben!
Sponsored content should always be clearly marked but in limited amounts its probably ok.
I dont watch video content, like zero youtubers and definitely not tiktok. Written I can skim it if I want, videos are just annoying.
Paid content tho I dont like and would probably just give up at that point where some things are paywalled.
Thank you for searching your soul in such a public way. That can't have been easy!
I really like what you do: your common sense and humility are rare things in today's clickbait world.
If you can stick to this current model, please do... don't change just for the sake of change.
I‘m happy to pay too. But I do agree with UncleRonnie on the required changes to the Comment Section.
One aspect of monetizing the blog you didn’t mention: I imagine that you get a substantial revenue from routing bookings (like Virtuoso etc.) through your husband’s travel agency?
Or is this a smaller amount than I imagine it to be?
Hopefully you only agree with 'UncleRonnie' on his proposal for a 'quote function' because his other suggestion (for individuals to 'block' specific other commenters that they personally disagree with) is a form of censorship. If you don't like others views, ignore or engage with them.
Just the part of not allowing guest to comment.
And honestly, if you can just hide certain commentators from my personal view (not everyones, I agree that would be censorship) that would be helpful too
Happy to chat if you’re in DC on Monday, but I have 2 full time marketing people selling ads / sponsored content / dealing with affiliate stuff and it works well. You should be looking for $1 of ad spend from Chase etc for every $1 they pay in affiliate revenue.
This may mean dropping BA or you just give BA the ‘below the fold’ slots. We only sell ‘above the fold’.
You should be...
Happy to chat if you’re in DC on Monday, but I have 2 full time marketing people selling ads / sponsored content / dealing with affiliate stuff and it works well. You should be looking for $1 of ad spend from Chase etc for every $1 they pay in affiliate revenue.
This may mean dropping BA or you just give BA the ‘below the fold’ slots. We only sell ‘above the fold’.
You should be able to get $10k for a sponsored post easily so just one per week is $500k per year. We average one per week.
To add to my own comment ....
We sell 2 ad units per page, that's it. You could delete EVERYTHING else, the pop-ups, the video ads etc. Get rid of everything so eyeballs focus only on two ad units, which is what we do. It will also improve readership numbers.
Quick bit of scaling up from our numbers and I reckon you could do $25k / week from direct selling two banners per page plus...
To add to my own comment ....
We sell 2 ad units per page, that's it. You could delete EVERYTHING else, the pop-ups, the video ads etc. Get rid of everything so eyeballs focus only on two ad units, which is what we do. It will also improve readership numbers.
Quick bit of scaling up from our numbers and I reckon you could do $25k / week from direct selling two banners per page plus ads in your newsletters.
So .... $2m from sponsored content and two ads per page is very doable, plus affiliate on top, less $400k or so to hire two good marketing people.
If the salesman makes the deal look too good to be true …. beware!
ISTR a comment by you several years ago when asked why someone (Ben? someone else?) put up many articles a day compared to HfP's three that it was because there was a team of 17 involved?
It seems like something changed along the way?
We’ve never had more than 2 full time on editorial. Current team is 4 full time and a part time hotel reviewer.
Ah no, I meant OMAAT (or some other American blog?) having 17.
I read daily and would gladly pay a small subscription fee for your hard work and no ads. I’m not sure what a single reader consuming 90% of your content daily brings in in ad revenue vs a monthly fee, but if it’s a meaningful difference to you, the loyal readers would see benefit.
I would definitely watch that YouTube channel, but not sure how easy it would be to get off the ground,...
I read daily and would gladly pay a small subscription fee for your hard work and no ads. I’m not sure what a single reader consuming 90% of your content daily brings in in ad revenue vs a monthly fee, but if it’s a meaningful difference to you, the loyal readers would see benefit.
I would definitely watch that YouTube channel, but not sure how easy it would be to get off the ground, especially without a lot of investment. I also think you would need to have a behind the scenes component or something aviation related to keep people engaged as opposed to just a straight interview.
I like people’s ideas about a podcast. I listen to podcasts daily and dabble in listening to travel podcasts, but don’t think any of them nail it. Frequent Miler on the air comes closest… but I think you’d want the main podcast to be open to everyone as it is another funnel to your site. Granted, you could do subscriber only additional content, but not sure the value vs additional time, especially in you are interviewing as the coordination of that will take time and you will need to do more prep.
I like the idea of having more tailored travel ads and wouldn’t mind if one brand was exclusive for some time, but wouldn’t want it to be like the naming of a stadium because if I didn’t have the historical knowledge of trusting your independence, I would question it.
Maybe a horrible idea- but a better version of what Nonstop Dan does with his teaching around how to get cheap business class trips with buying miles. So people could pay a one time fee or an annual membership or something and get access to it.
Look, everyone has stated that your writing, passion, and dedication is what makes your blog the first one we open. I think if you make the ads more tailored to travel as step one and step two offer a subscription to get rid of the ads if we want, then people have choice while still having access to your content either way. And then from there see where other opportunities to do what you love exist that will also help create funnels, such as podcast or social posts (maybe outsource that in a simple way and test it for 2 months to see if it drives any meaningful viewers to your blog).
I look forward to seeing how things can grow and develop and am so grateful for this blog, your viewpoint, writing style, and excitement!
Omaat concierge subscription, with personal service should justify a nice price tag for those that want it!
First off, I love your trip reviews and industry commentary, so thank you. I really only read this site and the Frequent Miler which I think together encompass most of the spectrum of air travel and points content that interests me.
The suggestions you are posing essentially boil down to ideas for increasing revenue from existing readers. But I think there's still plenty of room for you to expand your leadership, though it will require...
First off, I love your trip reviews and industry commentary, so thank you. I really only read this site and the Frequent Miler which I think together encompass most of the spectrum of air travel and points content that interests me.
The suggestions you are posing essentially boil down to ideas for increasing revenue from existing readers. But I think there's still plenty of room for you to expand your leadership, though it will require a bit of self promotion. I have noticed that a number of your competitors/colleagues get quoted in mainstream media articles about the industry. I think rather than try to be a content hub yourself by launching a podcast, doing interviews, etc., first it would behoove you to get out there and appear on other people's podcasts, travel channels, newspaper articles, etc. Become the go-to quote guy anytime any airline does anything.
You are still in the niche blog category in my mind, but everyone has heard of TPG. It's not because of their skincare ads. It's because of their self-promotion. It sucks but it'll probably work.
Good luck! I'm rooting for things to stay mostly the same but with more money in your pocket.
An alternative to ad free is to thoughtfully curate the content and presentation of the ads.
The reason what pops up now is annoying is because what's being sold is rarely of interest to your readers. Replace that with ads that present stuff they want to learn about and you'll be able to charge a stiff premium because the demographics of your blog are to die for.
The key is to require advertisers...
An alternative to ad free is to thoughtfully curate the content and presentation of the ads.
The reason what pops up now is annoying is because what's being sold is rarely of interest to your readers. Replace that with ads that present stuff they want to learn about and you'll be able to charge a stiff premium because the demographics of your blog are to die for.
The key is to require advertisers to make their content interesting. You're reaching a group of people that someone is going to realize the merit in that and once they do others will follow.
Steve the ads you see are related to your browsing habits. Ben has nothing to do with it.
@mdande7 - You are right that that is what is happening at the moment, and the suggestion is to sell specific ads given the readership rather than general ads on numbers of viewers.
I'd be willing to pay to get rid of the ads just like I do with Netflix but I like the content exactly as it is. No interest in video. As others have said it's a time sink and frankly your writing style is perfectly on point.
My guess is that the majority of your readers are not casual travelers so in addition to just enjoying reading the blog they get real monetary value from...
I'd be willing to pay to get rid of the ads just like I do with Netflix but I like the content exactly as it is. No interest in video. As others have said it's a time sink and frankly your writing style is perfectly on point.
My guess is that the majority of your readers are not casual travelers so in addition to just enjoying reading the blog they get real monetary value from what you write about. I know I do.
My suggestion would be if you do offer a no ad version of the blog set the price so virtually everybody in this group feels they are getting good value and signs up.
BTW you know you are doing it right if when you ask whether your customers are willing to pay for what they are getting now for free the overwhelming response is "yes."
Perhaps make a once a week podcast/ video that can be for subscription, but keep other aspects of the blog as is so as not to lose long time readers. That podcast can also have sponsored ads.
If a travel company sponsors the site, please make sure the editorial topics remain independent.
You can just do a regular podcast discussing aviation and the world of points/miles/credit cards... etc.
You can even have guests come on. Beautiful of a podcast is that you can also post it to youtube.
Good luck.
Thanks for sharing your thoughts in a very honest way. I would gladly pay ~ 40euro/year. As I am Eastern European, the credit cards are (unfortunately) not for me, but I would love to follow a video or podcast interviews with industry executives…but not only that, also insiders and experts.
Longtime reader. Over the past few years, I've flown a dozen or so great international business class products, a few terrific first-class ones, stayed in amazing properties and generally enjoyed life-altering trips and experiences -- all in big part thanks to you and all the education I've gotten on this site. Whatever you do, do it with the passion that you've showed all along. I agree with a lot of the comments here:
1)...
Longtime reader. Over the past few years, I've flown a dozen or so great international business class products, a few terrific first-class ones, stayed in amazing properties and generally enjoyed life-altering trips and experiences -- all in big part thanks to you and all the education I've gotten on this site. Whatever you do, do it with the passion that you've showed all along. I agree with a lot of the comments here:
1) Keep writing -- you're really good at it, and also your pictures are amazing. 2) Patreon makes sense and I'd happily contribute. That being said don't overpromise and underdeliver, as many have.
3) At the end of the day, what is it that **you** really want to do? Video interviews of industry insiders sounds great in theory, but you're an introvert and you like writing, so it doesn't seem to make sense -- unless that's something you really want to do?
I'm relatively new to your blog, but has been reading daily for a couple of years now.
Ultimately I believe that everyone should be paid for thier work, so I do not mind you charging for your efforts.
That being said, once you do start charging for the blog, I'll have to weigh it against the value that I find and other outlets in the market. (duh)
Currently that is a no brainer, since...
I'm relatively new to your blog, but has been reading daily for a couple of years now.
Ultimately I believe that everyone should be paid for thier work, so I do not mind you charging for your efforts.
That being said, once you do start charging for the blog, I'll have to weigh it against the value that I find and other outlets in the market. (duh)
Currently that is a no brainer, since the blog is free and your content is good.
However, I properly wouldn't chose to pay money for the blog, if I find it to be too US-centric.
I'm mainly here for the globally available points/travel tricks, but I enjoy all the other aviation centric posts as past time.
So as long as I would see a balance between price, the relevancy of the content and the value you bring, I would be fine with paying you for your efforts.
I view your site ever day. Would be happy to pay a modest sum to do so. Your content is worth paying for.
I love the idea of a podcast with these industry people and yourself!
If it’s not broken, don’t try to fix it.
I love you and your blog just the way you are.
And I’ve seen too many bloggers, influencers, etc. transform their product once they achieve a certain level of success in ways that destroy the community they’ve built. Really hoping you won’t follow in that model.
I feel like Sam Chui is in the "featuring unique people" video niche but I find his personality annoying.
Given your writing style I wager I might enjoy your video presentation style if you decide to give it a try!
Remember when everyone had free television and complained about the lack of choice so they bought cable?Remember when everyone hated the cable company because it became too expensive so they switched to streaming because it was so much cheaper? Remember the great internet when all the newspapers and websites and blogs had free content? Well I pay monthly fees for several websites but it too is getting out of hand. What was free content now...
Remember when everyone had free television and complained about the lack of choice so they bought cable?Remember when everyone hated the cable company because it became too expensive so they switched to streaming because it was so much cheaper? Remember the great internet when all the newspapers and websites and blogs had free content? Well I pay monthly fees for several websites but it too is getting out of hand. What was free content now costs money and every year the prices goes up once again. I dearly enjoy OMAAT but just can't afford one more subscription. You do an amazing job. Sorry.
I agree with this comment. YouTube is going down this route, with creators now offering “memberships” in addition to the classic subscription model. Substack has also become its own worst enemy, with creators all begging for people to buy paid subscriptions, except for most people there’s a limit to how many they’re actually willing to sign up for.
The best way to make money from the internet is to own Alphabet stock. They were mighty...
I agree with this comment. YouTube is going down this route, with creators now offering “memberships” in addition to the classic subscription model. Substack has also become its own worst enemy, with creators all begging for people to buy paid subscriptions, except for most people there’s a limit to how many they’re actually willing to sign up for.
The best way to make money from the internet is to own Alphabet stock. They were mighty good buying back in 2008. I'm glad I did.
A subscription fee is something to consider.
However, I suggest it be a tiered fee.
That is, the highest fee for those able to take advantage of the US-only credit card largesse on offer, and take advantage of the US-centric flight opportunities which naturally feature heavily on this blog.
Also this cohort would pay their subscription fee in USD.
A lower tier fee for those readers overseas who cannot benefit from...
A subscription fee is something to consider.
However, I suggest it be a tiered fee.
That is, the highest fee for those able to take advantage of the US-only credit card largesse on offer, and take advantage of the US-centric flight opportunities which naturally feature heavily on this blog.
Also this cohort would pay their subscription fee in USD.
A lower tier fee for those readers overseas who cannot benefit from any of the above. These readers would also be disadvantaged by paying in a currency not on par with the currently mighty USD.
Lastly ,consideration could be given to a concessional fee, maybe aged based, for those who no longer travel, but are still interested in the industry and the wider world.
Something to think about in the interests of fairness.
I would gladly pay up to ~$100/yr for a Patreon or Substack. I don't much care for video as it is a huge time suck. I listen to podcasts all day while working. I'm like you, self-employed & work from home. The ads are a fact of life since TV was invented so as long as I can quickly scroll past, then I can tolerate them.
You do good work. And I appreciate your varied...
I would gladly pay up to ~$100/yr for a Patreon or Substack. I don't much care for video as it is a huge time suck. I listen to podcasts all day while working. I'm like you, self-employed & work from home. The ads are a fact of life since TV was invented so as long as I can quickly scroll past, then I can tolerate them.
You do good work. And I appreciate your varied angles on a wide selection of stories. In the end, I will continue reading however you decide to change.
I wouldn't mind occasional sponsored content as long as it's properly declared and at least somewhat related to travel.
Interviews with key people would be interesting to watch. But please record them in landscape format; I refuse to watch any vertical videos out of principle.
As a reader since 2010 (I Believe) I've seen a lot of the changes you've gone through, even though a lot of them have been incremental over a year or two. I loved that until around a decade back you responded to just about every single comment. I know that at least for me that made readers feel connected and important. Congrats on getting so many readers that you simply couldn't continue doing that.
As...
As a reader since 2010 (I Believe) I've seen a lot of the changes you've gone through, even though a lot of them have been incremental over a year or two. I loved that until around a decade back you responded to just about every single comment. I know that at least for me that made readers feel connected and important. Congrats on getting so many readers that you simply couldn't continue doing that.
As to where to go, that's a lot tougher. I've always viewed your blog as a premium travel points and miles site for those of us who can't realistically afford the Conde Nast lifestyle when paying cash. That's been the draw for me. You'll do as you see fit but outside of perhaps siding with big companies over little people I think you're doing just fine.
And now this liberal anti government blogger is whining about not making enough $$$$????
How about getting a JOB?????
Ok Davey, calm down. Ben holds his political views close to his chest which many of us prefer & respect.
One of my favorite blogs, Kottke, recently introduced a membership/support method that i found to be super tasteful. As someone who has read his blog for over 20 years, it was a no-brainer.
https://kottke.org/members/
alternatively, Daring Fireball posts a weekly ad, that is so tastefully presented and written in his own voice that i have actually gained a lot of new products and services over the two decades I've been following him as well.
https://daringfireball.net
One of my favorite blogs, Kottke, recently introduced a membership/support method that i found to be super tasteful. As someone who has read his blog for over 20 years, it was a no-brainer.
https://kottke.org/members/
alternatively, Daring Fireball posts a weekly ad, that is so tastefully presented and written in his own voice that i have actually gained a lot of new products and services over the two decades I've been following him as well.
https://daringfireball.net
Just use patreon for the subscriber content, and keep this blog as it. this blog is what drives users to you, and anyone who wants extra gets it without you affecting your main driver/funnel
“no shade, but TPG has sponsored content”
Psh. Shade all you want. Those shills at TPG only have what feels like sponsored content. Ever since they couldn’t handle comments, dead. ‘DEAD!’ — Al Pacino in House of Gucci.
And, speaking of shade, jetBlue is doing just fine (with Mint!), but Southwest, yeah, eww, these days.
And was the ‘gotcha’ thing a reference to the recent ‘jousting’ with Josh?
And who are all these ‘book cash Air France La Premiere first class ticket’ types? Niccce.
A few assorted ideas:
1) Patreon for voluntary donations (I bet you'd get more than you think).
2) Subscription fee in exchange for ad-free experience.
3) I do like the idea of adding "subscribers only" new content like podcasts with industry execs. Selfishly, I'd hope that means your core content (i.e. trip reports) remains free.
I would be happy to pay for a smart monetization model, in the range of $100/year.
However, I echo the comments that I would not want any videos or AI.
I also echo comments that I would not want Middle East carriers content... Very few members of your audience really have any appetite to fly via Middle East. You would need more on basics ... US carriers and UK/EU to Europe and a...
I would be happy to pay for a smart monetization model, in the range of $100/year.
However, I echo the comments that I would not want any videos or AI.
I also echo comments that I would not want Middle East carriers content... Very few members of your audience really have any appetite to fly via Middle East. You would need more on basics ... US carriers and UK/EU to Europe and a couple Asian carriers to Japan. Drop Maldives ... No one cares. Focus more on London, Paris, Tokyo.
The (excellent) podcast “Opposing Bases” recently switched to paid subscription through Patreon. It remains free if you’re willing to accept a three week delay. Because I’m retired and only fly approx six trips annually now, I’m ok with that. If you did something like that, I’m thinking I’d lose the ability to meaningfully comment, but that’s ok too. Yeah, like B6 and WN should have years ago, why not shake things up a bit? I...
The (excellent) podcast “Opposing Bases” recently switched to paid subscription through Patreon. It remains free if you’re willing to accept a three week delay. Because I’m retired and only fly approx six trips annually now, I’m ok with that. If you did something like that, I’m thinking I’d lose the ability to meaningfully comment, but that’s ok too. Yeah, like B6 and WN should have years ago, why not shake things up a bit? I don’t think you’ll regret whatever future business decision you might make.
I've been reading your blog since I got into miles when I was in college in 2010. I don't think I have ever posted a comment here, but your blog is one of the few I visit directly instead through an aggregator or through RSS feeds. I appreciate the non-commercial nature of your site and I often use the reviews to help guide my booking decisions. I am looking forward to what you'll build as...
I've been reading your blog since I got into miles when I was in college in 2010. I don't think I have ever posted a comment here, but your blog is one of the few I visit directly instead through an aggregator or through RSS feeds. I appreciate the non-commercial nature of your site and I often use the reviews to help guide my booking decisions. I am looking forward to what you'll build as your next step. I am not likely to watch videos, but I would consider paying for your high quality content. Your transparency in this post isn't new from you, and I think based not he comments so far, we all appreciate it!
I'd love interview content! Even if it's not the highest level execs, just generally hearing from any staff about how the magic happens would be interesting.
You're a great writer/blogger and obviously you have a lot of experience/passion for what you do. I think only you and those closest to you know if you'd be as good making video/vlog content. I'm very happy with the current format of information delivery. I wouldnt pay a subscription fee for it but I'd certainly be fine and happy for you if you can better monetize your advertisers. You are right- as a blog focused...
You're a great writer/blogger and obviously you have a lot of experience/passion for what you do. I think only you and those closest to you know if you'd be as good making video/vlog content. I'm very happy with the current format of information delivery. I wouldnt pay a subscription fee for it but I'd certainly be fine and happy for you if you can better monetize your advertisers. You are right- as a blog focused on premium travel, and probably the best one at it, you should (hopefully) be able to command a good cost per click.
I think if you keep the core materials that made this blog grow (reviews and points tips/deals) free and chose to add a 'premium' component like the happy hours or perhaps city guides, you probably wouldn't lose any click counts and gain some revenue. I think if the basics end up behind a paywall, it will be a slippery slope to ending up utterly useless like TPG.
Sponsors are fine. We all understand how...
I think if you keep the core materials that made this blog grow (reviews and points tips/deals) free and chose to add a 'premium' component like the happy hours or perhaps city guides, you probably wouldn't lose any click counts and gain some revenue. I think if the basics end up behind a paywall, it will be a slippery slope to ending up utterly useless like TPG.
Sponsors are fine. We all understand how that goes, just have them sponsor the site not the content. Again, don't get close to TPG.
Yes, And.
Ben: OMAAT's secret sauce is your love of your "work". Don't add something you'll hate.
Patreon: Zero downside. A percentage of us (wanna bet what percentage? I do) will happily donate monthly or annually. A high tier that blows away other paywalls and subscription requirements would be worth offering.
Subscription: Maybe add something you don't currently offer, behind a paywall. Make sure it's something you love to do.
Cross-promo: Vloggers often shill...
Yes, And.
Ben: OMAAT's secret sauce is your love of your "work". Don't add something you'll hate.
Patreon: Zero downside. A percentage of us (wanna bet what percentage? I do) will happily donate monthly or annually. A high tier that blows away other paywalls and subscription requirements would be worth offering.
Subscription: Maybe add something you don't currently offer, behind a paywall. Make sure it's something you love to do.
Cross-promo: Vloggers often shill for VPNs, luggage, travel gadgets. You already advertise. I have no problem with encountering advertising, if you openly disclose what content is advertising. Vloggers interrupt their program for the ad, then return to the program. I think it's fine.
Video? I'm skeptical. I can't imagine how I know this Ben, but you're an introvert. OMAAT is the best, it just is, and the reason it's the best is your love of crafting written word content with stills. "Get out of my shot!" is not your thing. If video and a YouTube channel and Shorts and Tiktok are truly a good addition to the enterprise (maybe they would be), please God delegate the camera-facing "personality". You can be the rarely-appearing "Founder" with your appearances heavily promoted LOL. We do not want to watch you doing something you don't love.
Change slowly, or not at all. Much of your dilemma comes from the high value of what you've created. Baby, bathwater. We want to read what you write, as we always have. I've read all the comments before mine and I'd say that mostly we love what you do and want it to continue. Start from that.
+1 on the cross promo, especially for products you use yourself and trust. You can, for example, create a list of items you use and trust and put an affiliate link (and disclose when it's the case).
Your idea about interviewing interesting people is really appealing. Personally, I would prefer video and not just podcasts, because there is so much more information you get from a person’s body language that you miss out on in pure audio format.
There was a specialized travel forum where the founder did a series of such interviews with notable people in that field as part of overall restructuring of the site after running it for 20+...
Your idea about interviewing interesting people is really appealing. Personally, I would prefer video and not just podcasts, because there is so much more information you get from a person’s body language that you miss out on in pure audio format.
There was a specialized travel forum where the founder did a series of such interviews with notable people in that field as part of overall restructuring of the site after running it for 20+ years. It was a really cool project. While the interviews stopped after a while, it was a great addition to the internet and that particular community.
Whether you’d get industry people to agree to speak on record is another question, but in principle, it could be really cool. Make it feel like a safe space to discuss things, not an opportunity to catch them off guard and make fun of them - but that’s exactly your style, so I think you would make it work.
My BA blogs have been reduced to OMAAT and FM. Your blog was what forced me to switch my primary browser from Chrome to Brave (the number of ads became unbearable), and I wholeheartedly thank you for it. I like your style of writing, and reading an article or two from your blog in the evening feels good (since it does not require much mental bandwidth on my end). I'm sure you'll find takers if...
My BA blogs have been reduced to OMAAT and FM. Your blog was what forced me to switch my primary browser from Chrome to Brave (the number of ads became unbearable), and I wholeheartedly thank you for it. I like your style of writing, and reading an article or two from your blog in the evening feels good (since it does not require much mental bandwidth on my end). I'm sure you'll find takers if you decide to put some exclusive content behind a membership/subscription (even though I likely won't). All the best.
One thing I'd note is how excellent your videos were a few years ago. I know you're not focused on "award" travel, but I still use your introductory videos as a gateway for friends who want to understand how we travel so well. At the very least, you should update those.
Additionally, I like the interview idea, and I think that may be where you can effectively monetize. If you're not really interested in video...
One thing I'd note is how excellent your videos were a few years ago. I know you're not focused on "award" travel, but I still use your introductory videos as a gateway for friends who want to understand how we travel so well. At the very least, you should update those.
Additionally, I like the interview idea, and I think that may be where you can effectively monetize. If you're not really interested in video reviews of premium travel options (and there are several that do an excellent job of that already, Flip Flop Traveller being my favorite), find your specific, different niche and run with it.
Whatever you do, I will still be here.
I think a lot depends on how much you want/need to make. There is a big difference in this type of conversation if you want to make $50,000 rather than $500,000.
I echo the points that you are the product. Your perspective is unique. Whatever you pursue, maintain that core value.
The crazy idea on my mind: raffle off a review trip WITH you. You'd have to figure out some type of screening for security...
I think a lot depends on how much you want/need to make. There is a big difference in this type of conversation if you want to make $50,000 rather than $500,000.
I echo the points that you are the product. Your perspective is unique. Whatever you pursue, maintain that core value.
The crazy idea on my mind: raffle off a review trip WITH you. You'd have to figure out some type of screening for security and sanity reasons (as a fellow introvert, this could make me uneasy). But man, if I had a chance to win an Emirates first class trip with you, I'd pay.
I'd be willing to pay a membership fee if it meant you stopped posting clickbait garbage. The recent post about the Frontier passenger getting arrested for misbehaving at the gate was a particularly low point. There also seems to be a fixation on articles about pilots drinking too much. If I wanted to read that I'd go back to reading VFTW.
Your blog may come at the crossroad that many other businesses face in order to maintain relevance and reasonable profits (not obscene profits like Fortune 500). You need to balance two distinctive groups of readers: domestic and foreign readers who have different interests and goals; though the former is more dominant than the latter. When you accept sponsors on your site, you have constraints in expressing your views and stances. Just look at how our...
Your blog may come at the crossroad that many other businesses face in order to maintain relevance and reasonable profits (not obscene profits like Fortune 500). You need to balance two distinctive groups of readers: domestic and foreign readers who have different interests and goals; though the former is more dominant than the latter. When you accept sponsors on your site, you have constraints in expressing your views and stances. Just look at how our three branches of governments are severely corrupted and lawless by dark money. It is not politics just knowledge. I never watch any podcasts but it may not bode well for you since you are an introvert. The top priority of CEOs and executives of big companies and presidents of all colleges is PR/ fundraising. They will not reveal and provide honest and accurate answers. But they will not hesitate to overwhelm you with the illusions of the sun, the moon and the stars . I don't surf social media platforms but I know they are dark, twisted and perverted places to be. In the next couple of years, the landscape of news/ info media will transform into what we know exist in banana republics. Not so much due to AI but the monopoly controlled by Ellison once CBS, Paramount, Warner Bros, HBO, Youtube, and possibly Disney Discovery are all under his communication empire. What non-profit news medias do is to solicit for financial donations in order to maintain their independence without outside interferences from their sponsors and shareholders. I contribute small donation per month to Vox, the Intercept, commondreams but also read Politico and ProPublica without donations because their investigative reports are not as in-depth, global and educational as the others.
Reading your airline and hotel reports, not trip reports, I am under the impression that money is no object for you, considering how much you pay to slurp on the luxury and exclusiveness. It is important that you need to block offensive comments and attacks from repeat readers. because they spoil the joy of reading your posts. I notice that the majority of your Diamond readers post their comments that add little to no value to the conversation. Unless you want to categorize your readers into different classes to suit their ego the same way hotels and airlines do for their elites, Executive Platinum etc..., avoid blocking guests' comments like other ludicrous suggestion. I have no issue with pop-up ads as it takes seconds to cancel them.
The skincare sponsored content is hilarious. Does anyone actually read that/take it seriously?
Been reading OMAAT daily for around 15 years, but I won't pay anything for it. Thats just how it is, sorry. If it did become paid or have less free content, I guess the silver lining for me would be one less site/content/distracton to be addicted to consuming.
you are a good writer, deliver good quality and broad articles, and have unique perspectives.
You harm yourself by writing to generate reactions including the usual competitive rivalries and about politics. I don't and won't pay for blatantly partisan content from any site.
Says the guy who is a shill for delta and Trump
Eve says …. I troll Tim, as I have absolutely nothing to contribute to this thread!
I troll the trolls because I cannot abide their lack of humanity or bullying tactics.
Cry @Aero
“No politics… we just want the jobs the comet will bring…” (Don’t Look Up)
Maybe a members-only comment section as a feature? I would like to keep the general comment section open to guests, but as a perk there could be a members forum or comment section only visible to members who might generally have a more on track or in-depth discussion.
Been reading since you were chasing the sunrise (or what the title of that trip was!).
I hate signing up to things unless there’s a...
Maybe a members-only comment section as a feature? I would like to keep the general comment section open to guests, but as a perk there could be a members forum or comment section only visible to members who might generally have a more on track or in-depth discussion.
Been reading since you were chasing the sunrise (or what the title of that trip was!).
I hate signing up to things unless there’s a meaningful benefit where a paywall enhances the experience (e.g. limiting access to ensure quality).
$5 per month or $40 for the year and a guarantee of 4-6 days of travel per month to generate new content. I'd pay. A lot of people would pay, you do it like no other out there. You have had a lot going on personally the past few years but if you are now able to really push more reviews it will also breathe new life into the content which many readers will happily pay for. At a minimum add a donate box like wikipedia but I think a monthly fee is totally reasonable.
Another Gen X here. Like many others commenters, I hate watching videos for information, definitely prefer reading and pictures. You are the one blog I check multiple times a day just to see what is new, I don’t always agree with you, but it would be weird if I did. I would pay a small fee to avoid the ads and the video pop-up at the bottom of the screen.
I like your blog the way it is. I dont find the ads as intrusive as other blogs and I like that they are completely irrelevant - makes your impartiality more believable. (Its not like you are hawking a credit card while denying any financial incentive and then being bombarded by credit card ads)
What's your appetite for
1. A consumer travel advocate side business. People can pay you a fee for help with...
I like your blog the way it is. I dont find the ads as intrusive as other blogs and I like that they are completely irrelevant - makes your impartiality more believable. (Its not like you are hawking a credit card while denying any financial incentive and then being bombarded by credit card ads)
What's your appetite for
1. A consumer travel advocate side business. People can pay you a fee for help with travel gone wrong. Maybe you help them recover their money/points, publish their case study of what should happen and leverage your platform to shame companies into doing the right thing
2. Video workshops/tutorials for how you go about constructing your travel itineraries and finding these unicorn redemptions. Or is that revealing too many trade secrets?
As a long-time reader, i would be happy to pay a fee yet, please keep any fee system simple
- also, I appreciate the honesty of your unbiased reportage
Happy to pay a modest subscription fee. Echo others i'm not into videos, although I suppose that's not surprising as I suspect most who are stopped "reading" years ago. 32 YO old timer here.
For comments, I am very very strongly against the idea of people getting blocked/moderated (any more than is done now). But maybe a functionality where you can 'hide' someone if you don't want to see their comments?
Advertising by luxury brands...
Happy to pay a modest subscription fee. Echo others i'm not into videos, although I suppose that's not surprising as I suspect most who are stopped "reading" years ago. 32 YO old timer here.
For comments, I am very very strongly against the idea of people getting blocked/moderated (any more than is done now). But maybe a functionality where you can 'hide' someone if you don't want to see their comments?
Advertising by luxury brands could be nice if done well, especially if the brands offered something to OMAAT members, but not just a different version of a CSR coupon book. Not sure what that would look like though. Perhaps a quarterly drawing or something like that.
I would slso pay
I love your suggestion about video interviews with travel industry executives, and I anticipate I will watch these videos. Your concern about how these executives may self-censor when they know they are being recorded is valid. Perhaps they will be more candid on video if they retain the right to review and request edits to the final video before publication?
Airline executives would not give very much information which people don't already know. They have too many SEC rules (public company and non public information) and competitive reasons to be very general. They may just be able to explain they after a decision has already been made. Other than thete would be a lot of corporate speak which says nothing in a lot of words.
Long time daily reader here as well Ben. I agree with many of the 100 or so inputs here. I'd pay too as I value the format, the honesty and your perspective. I'd love a 'good' search results offering as I look up older posts on specific airlines, airports, hotels and lounges when travel planning and a simple most-recent-post-first structure would be worth something for me. AMA would be great too.
I guess I’m one of the older people who prefers text. So not too many videos.
I’d also be interested to know where your audience comes from. It would be great to see more articles not necessarily clearly aimed at only Americans.
OMAAT is valuable to me - equal parts entertainment and information. While I want another subscription as much as I want a root canal, the truth is that I would be willing to pay for the service. $50 a year, probably would work. Also, having a decent subscriber base would probably make the site more valuable in the event that you wanted to move on to other things. In any event, thanks for producing great material!
I "consume" a lot of media, in many fields, and I think your honesty, integrity, openness, and enthusism is close to unique -- five stars! My only other thought is: PLEASE stay away from videos.....
I’m open for paid content. I come to know that Ben is a genuine person. I’m happy to support his business with a paid content. Perhaps let the readers take a poll on what we want and Ben can decide if that’s feasible.
I am an old man like you, millennials in our mid-30s .
I have been reading your site for a decade plus because it is good content and well written. I am also one to support non-AI content. However I do like the text based nature of your website, I makes finding and searching for infor way easier.
For instance, I flew Condor for the first time earlier this year and from your review...
I am an old man like you, millennials in our mid-30s .
I have been reading your site for a decade plus because it is good content and well written. I am also one to support non-AI content. However I do like the text based nature of your website, I makes finding and searching for infor way easier.
For instance, I flew Condor for the first time earlier this year and from your review I was able to really look at the seat with your stills in more detail compared to trying to pause videos at the right time (also zooming is harder on videos). I also think it is significantly easier and faster to read text than watch a video (plus you can skim).
I also agree people need to be paid for their work, and understand that ads are a necessity of free content, I also have no issue paying a reasonable sum ($5-$10/month) for access to content with no ads. If you did introduce that ability I would be interested. But please don't do sponsored content or switch to video.
1) I'd pay for a subscription
2) Keep it cheap - less that $50 per year
3) Keep this rate for your charter subscribers for life
4) Ads are OK but video ads suck up bandwidth and when traveling bandwidth is sometimes an issue
5) I'm not a fan of videos or podcasts, I like the written word
Thanks for all you do for us travel geeks
paid membership sounds great - check out greg eisenberg for his 'playbook' on executing on this may be helpful, was for me!
Not sure if paid subscription will work. I am generally against them. My interest is in getting a top summary of hot items on FlyerTalk, to save me time from scanning lots of threads. I am not interested in reviews of airlines (particularly middle Eastern airlines), hotels, or even CC. I want to find out quickly about new deals, reward availability, etc.
For destinations and hotels, I can do a search on FlyerTalk and get...
Not sure if paid subscription will work. I am generally against them. My interest is in getting a top summary of hot items on FlyerTalk, to save me time from scanning lots of threads. I am not interested in reviews of airlines (particularly middle Eastern airlines), hotels, or even CC. I want to find out quickly about new deals, reward availability, etc.
For destinations and hotels, I can do a search on FlyerTalk and get much more information on a hotel or destination.
I do enjoy your personal and frank discussions, having know you from MegaDos in the mid-2000s at CO and later Chicago Seminars, etc. You have a great personality writing style and the being gay makes it more interesting.
I doubt I would pay, likely just start tracking another blog - like Gary (ViewfromtheWing) to get the latest deals and FlyerTalk summary.
Seems like the money is with video influencers - on TikTok, YouTube, etc. Not sure if you want to go that route?
I don't have much input on the various options, I like the current format. I am not keen on video because I don't have the time. I listen to podcasts but on other topics so not so keen on that. I may entertain a paid subscription depending on the cost. I would like the interviews with people in the industry. I support whatever you choose to do or need to do to address the changing business landscape.
I really enjoyed your content till now, thank you for doing this. I guess, many of us would be happy to pay if you consider reasonable lifetime or yearly subscription plans.
I’ve gotten tremendous value out of this site over the years. Happy to pay a fee.
Can you legally give something out for a CC referral? Like free OMAAT premium for a year with a cap1 signup? I could see how that would motivate a bunch of people to sign up for the card, and through you. Ideas for premium:
(totally spitballing here)
-No ads ofc
-Articles you don't typically do, but those of us that trust your taste and opinion want like restaurants and area attractions (find anything...
Can you legally give something out for a CC referral? Like free OMAAT premium for a year with a cap1 signup? I could see how that would motivate a bunch of people to sign up for the card, and through you. Ideas for premium:
(totally spitballing here)
-No ads ofc
-Articles you don't typically do, but those of us that trust your taste and opinion want like restaurants and area attractions (find anything off-resort in Niseko?!)
-Might not interest all, but some may enjoy more life updates, or just your casual musings about TV shows and other social hot topics (no politics)
-Members only AMA's or similar to the happy hour concept
-One response to a travel question per quarter/year (may be a tough to manage, and you'd get unanswerable questions, but if somehow pulled off this could be really cool)
-Member showoffs / fan photos. Like I could submit my pics at Canaves Oia Suites, with points spent and night details. This would be displayed on your site. Points people love showing off their "wins"
-Monthly/quarterly drawings for travel booking assistance
-Some sort of rebate deal through Ford's TA biz
Paid membership, happy hours & interviews!
Hi Ben, I like your current contact mix and would happily throw you $5/mo or whatever on Patreon every month if it helps keep the blog going as-is. No real demand on my end for exclusive or new types of content. I suppose if you need to do something, you could do one Patreon funded review trip per year or something, with some user input on where you go?
I haven't looked at the internet without an blocker in over a decade so no need for an ad-free option on my end.
As a Gen X, I’m not as interested in short form video content - I still read very widely every day, and have a multitude of articles of yours bookmarked which I refer back to years later for detailed info much like an encyclopaedia; video for those purposes would be utterly useless to me. That said, I do enjoy video, but not as much within the context of travel planning. Perhaps if you started doing...
As a Gen X, I’m not as interested in short form video content - I still read very widely every day, and have a multitude of articles of yours bookmarked which I refer back to years later for detailed info much like an encyclopaedia; video for those purposes would be utterly useless to me. That said, I do enjoy video, but not as much within the context of travel planning. Perhaps if you started doing it, I would love it!
The monetisation via sponsorship makes sense, as you could obviously be trusted to ensure arms-length. It would need to be an iron-clad contract to ensure your independence in terms of what you write. They cannot be allowed to change or dictate what you do or don’t write. It would be a wire-walking attempt, but we trust you!
I’d be happy to subscribe, as I know you would not charge an outlandish fee, and it would remove the ads.
Finally, in-depth interviews with the Admiral Ackbar’s of the world, or the other outrageous CEOs/entities like O’Leary, Branson or Clarke (if you could get them to talk at all!), would be totally gripping!
Keep at it, kiddo! #loveyourwork #alwaysbeenafan
You are facing the internet Diaspora. People are going off in wildly different directions. Some people prefer to read content while others would rather listen or watch. I get OMAAT by way of Google, so I read it a couple of times a week. I never listen or watch, it's not my thing. I would be willing to donate but probably not subscribe. Each year I donate to Wikipedia and free apps that I regularly...
You are facing the internet Diaspora. People are going off in wildly different directions. Some people prefer to read content while others would rather listen or watch. I get OMAAT by way of Google, so I read it a couple of times a week. I never listen or watch, it's not my thing. I would be willing to donate but probably not subscribe. Each year I donate to Wikipedia and free apps that I regularly use. My advice is to keep it simple. Perhaps hire someone to do premium economy and economy reviews for a free site, and then put the reviews for business and first class behind a paywall, since those are the travelers who can afford it.
In a crazy childhood I met Jann Wenner. Someone that developed a new media base about what was interesting and not only encompassed music. And ( although Wenner was probably retired) by your 2015 profile in Rolling Stone, I see this as the time for another media change to explore the world in ways we cannot yet imagine. Feel your way and make the next generation of travel happen. You will discover your your path and know we're with you.
Ben - long time, first time - something this post misses the mark on is that YOU are the product. People appreciate that this blog is about your experiences (for better, or worse… your children, trips with parents, fights with a hotel in Greece, standing up to a German flight attendant who accused you of photographing her, having an entire airport be against you for an asinine reason). I think there is an opportunity to...
Ben - long time, first time - something this post misses the mark on is that YOU are the product. People appreciate that this blog is about your experiences (for better, or worse… your children, trips with parents, fights with a hotel in Greece, standing up to a German flight attendant who accused you of photographing her, having an entire airport be against you for an asinine reason). I think there is an opportunity to further monetize your genuineness, experience, and knowledge.
I would pay for a 60min zoom class with Ben on “how I handle IRROPS” or “the art of quickly communicating with a gate agent, to drive action.”
Give a “masterclass” a try - you would crush it!
I am willing to pay for content I enjoy and provides value to me. Personally I think your blog and frequent miler are the two blogs where I can find nuanced/objective articles on points & miles. Ad free is definitely worth it to me and as someone else said I would enjoy a podcast for my commute.
Why dont you paid do meet and greet sessions?
Pretty sure we all love to meet you and engage (especially when u r in the city?) you?
Keep the site free - monetizing can be different and "creative"?
I think most people already have ad-blockers on their browsers, so not sure how many would be willing to pay for just the removal of ads. If the membership offered special deals from banks, or early access to redemption opportunities that aren't already published elsewhere (like when Etihad released all that A380 F space earlier this year), that could be useful. I'm solidly in GenX - so short form videos are not something I'm interested in.
I read your blog every day, and would never rely on AI summaries instead... But even when I search for something specific, like a Starlux A321 business class review, I definitely want to read the whole thing (including comments!) and not some AI summary. So I am wondering how much of potential traffic those summaries really take away...
1) I don’t get why miles are sold to banks and not directly to retail. Isn’t cutting out the middle man the whole purpose of the internet?
2) interviews with airline executives re their business strategy is always welcome to me
3) I do wish I could set and origin, destination and class of service with date blank and point.me let me know when available
Lucky, great job on the blog. Long time reader here. I spend most of the year traveling for fun - even though I have a different taste in travel than you do, I like your content because you have remained independent and genuine, and your provide an interesting perspective. I would be happy to support you with a (reasonable) subscription in exchange for no ads and continued editorial integrity. DO NOT do video / podcasts,...
Lucky, great job on the blog. Long time reader here. I spend most of the year traveling for fun - even though I have a different taste in travel than you do, I like your content because you have remained independent and genuine, and your provide an interesting perspective. I would be happy to support you with a (reasonable) subscription in exchange for no ads and continued editorial integrity. DO NOT do video / podcasts, zero interest here, that format is so annoying, I do not understand millennials and younger... I think you could save yourself some time and be more succinct in your writing, and perhaps focus on fewer posts. As I almost exclusively travel in business class long-haul with miles, I especially appreciate more of that related content. I would be happy to pay. Thanks
I dislike firewalls, and I'd prefer that you not put your content behind a firewall. However, if it becomes neccessary, give the paying customers exclusive access for a week, after that let access to that article be free.
I think you mean paywalls?
First of all thank you Ben for the work you do. Ive always enjoyed reading your blog!
I would suggest you go into a tiered membership with a freemium model.
The majority of "old" school readers will have no issue paying a small monthly subscription fee in order to see less or no ads - comments turned off at freemium level, freemium to not receive certain advice or links to sites etc.
I absolutely love and rely on your blog, Ben, and would gladly pay for it AS IS. Any "enhancements" that you come up with would just make the experience that much more valuable. And I would be devastated if you could not continue. Go for it. Based on the other comments I have read, you will succeed beyond your wildest imagination. Which you richly deserve, IMHO.
Thank You Ben,
I am only interested in the content you write now, not seeing interviews, many other Blogs do that. I am only looking at investing 10-15 minutes to read your Blog, I do not have time to watch videos. Thank you for your content
Really love your blog Ben, something I read every single day without fail. I would love to see videos added to trip reports and relevant video interviews eg of airline industry leaders, perhaps insights into “how things work” at an airport, may be at a catering facility, or a day in a lounge.
Videos are so slow at providing information!
I always seek written text (and still pictures) that I can ingest much quicker.
Podcasts are even worse!
First of all, thanks for your great work Ben!
I would be interested in Interviews / Discussions between you and other AvPersons. I'm not sure how well you perform in front of a camera (you give the impression of beeing shy), but if this would be something you are comfortable with it could become a hit on youtube (and on the business side be a funnel into OMAAT). Though those interviews *should* be face-to-face (maybe...
First of all, thanks for your great work Ben!
I would be interested in Interviews / Discussions between you and other AvPersons. I'm not sure how well you perform in front of a camera (you give the impression of beeing shy), but if this would be something you are comfortable with it could become a hit on youtube (and on the business side be a funnel into OMAAT). Though those interviews *should* be face-to-face (maybe at Airport Lounges etc.) as having them in a video call format would detract a lot from it.
I would pay a reasonable fee to have access to your site. Currently you run the best blog in the world on this but I think you could set up a subscription model for flight alerts, points strategy and consulting. One thing Dennis Bunnik does very well is behind the scenes content which doesn't have to be video but it can gauge an interesting perspective. Also I think you could do a monthly podcast with an airline leader. I think it would be fantastic.
I’d pay for a subscription model if you ban certain accounts from commenting. No further explanation on who those may be.
Happy to pay for human written content like yours. It’s well written, interesting, informative and engaging. It’s a must read every day for me (albeit via an RSS reader app).
I’m willing and ready to pay, but please keep an rss option (member feed for rss like The Verge has)
I agree with Michael here. The best thing about OMAAT is that it is one human writing about their passion. Due to the AI slop and paid promo stuff all over, OMAAT is really the only travel site I currently trust.
I am willing to pay to have a monthly subscription to keep you writing with an RSS feed. I have no interest in videos.
But do what makes you happy and feeds your family.
Many thanks for all the great and thorough reviews.
I highly, highly value OMAAT, and even if it was on the honour system I'd make an annual contribution. If you do go with a subscription plan, please allow for an annual option as I hate monthly subscriptions. I enjoyed the pandemic livestreams, so having that as a "premium" benefit would be great.
I have been reading your blog regularly for half my lifetime now, and continue to enjoy your content.
That said, if you were to put up a paywall, I would not read your blog anymore. Not because I do not enjoy your content, but because I am in a financial situation where I am very sensitive to cost increases. I live in a very expensive city and try to save as much as possible towards...
I have been reading your blog regularly for half my lifetime now, and continue to enjoy your content.
That said, if you were to put up a paywall, I would not read your blog anymore. Not because I do not enjoy your content, but because I am in a financial situation where I am very sensitive to cost increases. I live in a very expensive city and try to save as much as possible towards a down-payment for buying my first house, a dream that has become extraordinary difficult without parental help, even though I make "good" money for my area and am able to increase my savings each month. Every time I spend money on anything, my brain battles to justify it. I enjoy reading OMAAT for unique, honest, insightful content. I support your decision to do what is best for your blog and business, but if reading articles requires a membership, I'll have to cut you just like I cut Disney+.
Although the miles and points world often advertises "travel for free," the truth is that those who travel are privileged. I live in a city that often has great J availability on AF (and also has frequent promo awards for J), but I only occasionally redeem for J, because I am sensitive to the higher fees on AF premium cabin awards. I really enjoy travel and the power of using miles and points, and sometimes I will splurge on one aspect of travel, and be stingy on another. For example, I redeemed miles for Air Mauritius business class earlier this year (I loved that product!), but then couchsurfed with strangers when I arrived at my destination to save on accommodation.
From time to time I travel internationally for work in business class. When work is paying, I am thankful for your reviews to help me select which airline and product to take.
I also read your blog for other reasons besides trip reviews (though I love those too!). I enjoy your takes on airline labour disputes, trends in the industry, and experiences passing through airlines. It's my own fault for having a miserable experience connecting in Manila airport from one terminal to another because your blog warned me it would be horrible!
That said, I understand that you need to make a living. Here are some suggestions:
1) I remember meeting you briefly at FTU Seattle. You threw a Singapore Airlines amenity kit into the crowd, and I caught it! Back then, registration to FTU cost only $50 to attend. I couldn't afford it, despite the fact that like you, I was living in Seattle at the time. I managed to get a free ticket from someone on Flyertalk who was giving theirs away. Now FTU costs $250 with D-list bloggers who seem to care more about peddling their affiliate links than sharing their passion for travel. If you were to organize a Miles and Points meetup, I know a lot of people would pay a lot to meet you.
2) I think offering readers the option to pay for additional features on the site could work, depending on the features. Ad removal seems like an easy first step.
I would be careful about sponsored content. There are some travel blogs that I used to read, but no longer do, because many of the trip reviews did not feel authentic: they felt like ads, which was a turn off.
As someone who followed you around for a long time. I'm giving my opinion as a friend or a fan.
Now your the boss, I'm a fan and you can do as you want.
Once you take my money, I'm your boss and you work for me.
When this dynamic changes there will be no going back.
Like you said this is your hobby and the internet has it's cycle.
You're here...
As someone who followed you around for a long time. I'm giving my opinion as a friend or a fan.
Now your the boss, I'm a fan and you can do as you want.
Once you take my money, I'm your boss and you work for me.
When this dynamic changes there will be no going back.
Like you said this is your hobby and the internet has it's cycle.
You're here because you are true to yourself and treat it as a hobby not a business.
You're here today because your hobby is in the cycle that makes money.
Good times are almost over. Like all those under 100k F redemptions from decades ago.
Now you either keep your hobby and find a new business or run/sell your business and find a new hobby.
It would be sad to see you retire, but I'd rather remember you at your peak than the sellout who was forced to moved on.
Let me remind you, you have a family now, not the ones on the internet anymore. But the ones you're responsible physically and financially.
Do what's best for them, if it means losing your lifelong hobby or selling out, because that's family sacrifice.
Very perceptive about the boss dynamic.
Eskimo, perhaps I have been wrong about you for some considerable time now.
I had you down as something of a website troll (which you have been guilty of actually). However, upon reading your post above, I see you in a completely different light …. long may your humility and compassion last.
By displaying your human, sensible side, one will find it extremely difficult to troll the troll in you.
I am impressed.
Great perspective.
I’ve been enjoying OMAAT content for free for more than 10 years now, I’d happily pay to keep the blog moving forwards, especially if it removes the ads!
You've given me so much value over the past decade, I'd love to be able to monetarily contribute any way I can. So far, that's been by using your affiliate CC signup links. If in the future you open a Patreon or have an ad-free subscription, sign me up!
I'd be happy to pay for a subscription--I really enjoy this blog! I dont have time to watch a video or listen to a podcast, but would skim a transcript.
I'm not interested in what you describe.
I don't care about industry details.
The last thing I need is more videos to watch.
Since the same content is available everywhere, the only thing that would make me pay would be personalized help.
If you ask a question in a blog about something we're confused about, you answer it.
You'd provide alerts to good deals to us alone, or us first.
...
I'm not interested in what you describe.
I don't care about industry details.
The last thing I need is more videos to watch.
Since the same content is available everywhere, the only thing that would make me pay would be personalized help.
If you ask a question in a blog about something we're confused about, you answer it.
You'd provide alerts to good deals to us alone, or us first.
I'd like to be able to put in search terms and get notifications of blog posts on those without having to read all the crap about bad passenger behavior on planes, near miss crashes, etc. i.e I have a stash of Qantas and Virgin Atlantic points, so I could put alerts on those and get notifications of articles about them specifically.
Apologies if this has been said by someone else but being that we’re 110 comments in, I’m gonna throw out an idea / tweak to the above. I’m one of the old farts who doesn’t want video, but what I would absolutely subscribe and pay $ for is a like weekly podcast on some of those deep dives into industry characters. No offense but wouldn’t do it for YouTube or video or tik tok whatever,...
Apologies if this has been said by someone else but being that we’re 110 comments in, I’m gonna throw out an idea / tweak to the above. I’m one of the old farts who doesn’t want video, but what I would absolutely subscribe and pay $ for is a like weekly podcast on some of those deep dives into industry characters. No offense but wouldn’t do it for YouTube or video or tik tok whatever, but give me an hour of Ben telling me why e.g., Boom is vaporware?! Shut up and take my $10 Patreon!
Ben,
Speaking as a longtime reader and a former journalist that’s now in the business world:
We would be totally fine with sponsored content. If framed carefully, I think you could do a better job of it than most. A good example is how Monocle does this. Tons of airlines and tourism boards will gladly pay for content that I’m also happy to consume as a reader.
I also think your rankings (as a...
Ben,
Speaking as a longtime reader and a former journalist that’s now in the business world:
We would be totally fine with sponsored content. If framed carefully, I think you could do a better job of it than most. A good example is how Monocle does this. Tons of airlines and tourism boards will gladly pay for content that I’m also happy to consume as a reader.
I also think your rankings (as a true authority) is under promoted. That’s a major opportunity for sponsorship as well, just like how San Pellegrino sponsors the World’s 50 Best restaurants, and that sponsorship doesn’t compromise the content in any way. I’m sure there’s a bank or credit card company that would jump at this opportunity. I think those are major assets of OMAAT that are not properly monetized, and should be due to your sheer authority on the matter in this industry.
One idea would be for you to have something like weekly or monthly "office hours" where people could talk with you on Zoom for an hour about points advice or just generally about the industry and travel. This would probably have to be open only to people who subscribe to a higher subscription tier beyond just the no ads tier (assuming you were to do that). I don't think I personally could afford it, but...
One idea would be for you to have something like weekly or monthly "office hours" where people could talk with you on Zoom for an hour about points advice or just generally about the industry and travel. This would probably have to be open only to people who subscribe to a higher subscription tier beyond just the no ads tier (assuming you were to do that). I don't think I personally could afford it, but I wouldn't be surprised if there were to be a number of readers who could and would pay a lot for that.
I personally love the idea of some sort of video/podcast interview content (similar to Scott McCartney's podcast but maybe a little more informal, like you described) with people in the industry, but I'm not sure how much money it would bring in.
I'm really just not sure how well the OMAAT content would translate to short form video content given the amount of viewers you'd need to make enough money to really justify the time. I don't really use TikTok but just looking into it, TPG has almost 800,000 followers there but it seems like the videos that get the most views are the airplane cabin tours and not the tips and tricks videos, so I'm not sure how well OMAAT content would translate.
I am sure you use google analytics and your host server for specific demographics, so as a non US visitor I only engage with things like your trip reviews and relevant news articles, the credit card and those types of subjects are not relevant as they are mostly targeted at your home country audience and I assume that’s where your income really comes from. I doubt overseas visitors would pay to get hints and tips...
I am sure you use google analytics and your host server for specific demographics, so as a non US visitor I only engage with things like your trip reviews and relevant news articles, the credit card and those types of subjects are not relevant as they are mostly targeted at your home country audience and I assume that’s where your income really comes from. I doubt overseas visitors would pay to get hints and tips on the points and credit card front. Dip your toe in the water and see how things go and make tweaks as needed.
Lucky - I think you’re onto something with the video series. Instead of industry executives though, you should interview villains from OMAAT lore. An Egyptian government official perhaps? The flight crew from TAAG Angola? Tim Dunn?!
But seriously though, as readers of the blog for 10+ years I want to support you however I can. If $10 a month means you can keep doing what you do for years to come and never have to...
Lucky - I think you’re onto something with the video series. Instead of industry executives though, you should interview villains from OMAAT lore. An Egyptian government official perhaps? The flight crew from TAAG Angola? Tim Dunn?!
But seriously though, as readers of the blog for 10+ years I want to support you however I can. If $10 a month means you can keep doing what you do for years to come and never have to post stupid clickbait articles again then I’m 100% behind that.
if you go for a paid option, make sure the Amex digital entertainment credit can be used to pay it!
also, keep the platform in mind… you don’t have the tech team to upgrade this clunky Boarding Area backend so maybe move the paid stuff to something more feature-rich
Okay, just skinmed through the comments and gotta write a second comment myself.
Paid is iffy. You gotta get out some free content even if you subscriptions so that you get heard. And there are gonna be tons of sites that are gonna store and redistribute free click-through links you provide on Twitter or wherever.
Yeah, some news/blog/podcast sites get the freemium (free/reg walked/paywalled) model to work but it is hard. I think going in...
Okay, just skinmed through the comments and gotta write a second comment myself.
Paid is iffy. You gotta get out some free content even if you subscriptions so that you get heard. And there are gonna be tons of sites that are gonna store and redistribute free click-through links you provide on Twitter or wherever.
Yeah, some news/blog/podcast sites get the freemium (free/reg walked/paywalled) model to work but it is hard. I think going in the other direction: stay free, but relevant. Try to keep the classic ad business going. Try very carefully to do selective sponsored stuff if you can stay 100% behind it and don't lose credibility through it.
But people posting they're gonna pay for OMAAT and people actually paying for OMAAT are teo different things ;) Talk is cheap.
And just to add.
Not only talk is cheap.
Talk is not forever.
Cheap is forever.
Hypocrisy is forever.
Just look at all those people using ad blockers.
Amazon and Netflix is almost pricing itself out of my wallet and soon will follow what was once my cable TV.
I’d pay a couple bucks a month to support the blog with minimal extras, for sure no ads as they sometimes still creep past my blocker. I’d love to listen to a podcast style interview with industry execs and I think it’s something you could pull off.
I've been reading this blog for a long, long time. It's part of my morning routine! So I would be willing to pay a reasonable fee to access the website with no ads.
I want to also agree with others that the band of horrible trolls that have co-opted the comment space has gotten out of hand in the past few years. It ruins my experience and my desire to engage. I would gladly kick in money to keep them off this site.
Your blog is your full time job/income. Most of your peers who do work similar to you have full time jobs on top of the blog - Gary, Matt come to mind. Personally I do not enjoy their content nearly as much as yours and honestly completely stopped reading Matt when his TDS started getting the best of him.
If you want to be 100% self employed and still bring in the income you...
Your blog is your full time job/income. Most of your peers who do work similar to you have full time jobs on top of the blog - Gary, Matt come to mind. Personally I do not enjoy their content nearly as much as yours and honestly completely stopped reading Matt when his TDS started getting the best of him.
If you want to be 100% self employed and still bring in the income you used to you need to think about your whole career differently, a paid subscrption isn't changing the game. I don't have the answer for what that is, but maybe think of the blog as just a part of your career instead of everything and see where it takes you.
I would pay a subscription just to support the site. A way to block certain commenters would be nice.
Have some reservations about sponsorships. Once you get that going there will be things you’re afraid to say just to not offend sponsors.
Interviews would be nice if you can get them to agree. Even if they just read off a script and are a total train wreck, it can still be entertaining (like that Woody Harrelson ama on Reddit).
I am thrilled to have you around "for as long as you can write". Would I pay to subscribe ? Oh Yes. I would ! Your style and content and personality is so much better and far more pleasing to me than the other guys. I look forward every day to 1700 hrs when you arrive in my in box.
Just this week, I saw the FT (or FT Alphaville) referencing you. People and media value your opinion.
Going forward, it will become more important that AI rates your opinion highly. I understand you have business expertise and have surely written articles partially with SEO in mind. You have a structured approach. Honestly, I feel you have more to offer to AI than many YouTubers and Tiktokers. Sharing your knowledge in a structured, digestible way,...
Just this week, I saw the FT (or FT Alphaville) referencing you. People and media value your opinion.
Going forward, it will become more important that AI rates your opinion highly. I understand you have business expertise and have surely written articles partially with SEO in mind. You have a structured approach. Honestly, I feel you have more to offer to AI than many YouTubers and Tiktokers. Sharing your knowledge in a structured, digestible way, that is interesting to AI.
Not having business ideas. Just saying, I would not be so concerned about delivery. You know, video and Insta may be more immediate, funnier, quirkier, cooler, more entertaining, whatever. But your voice being heard by AI is gonna matter. And perhaps the more conservative voices will be more credible to AI.
The gist of it is: I think aggressive influencers may face some challenges soon as AI doesn't get much out of them.
After scrolling through the comments, the answer is now obvious: provide an ad-free paid subscription that's exactly the same as the version that gets ads.
You might, however, have to resort one of those annoying "turn off your ad blocker or subscribe, you cheap MF!" pop-ups.
Agree.
See https://www.theguardian.com/help/insideguardian/2025/mar/06/ad-lite-a-new-product-from-the-guardian
Firstly, let me thank you for everything you do! I am an avid reader of your site and have gotten a ton of value from it (and thoroughly enjoyed reading it!). I would happily pay for an expanded site. I am also Miami based and have found many of your recommendations very insightful!
A couple of my thoughts:
The adds actually dont bother me ( i would not pay just to remove the...
Firstly, let me thank you for everything you do! I am an avid reader of your site and have gotten a ton of value from it (and thoroughly enjoyed reading it!). I would happily pay for an expanded site. I am also Miami based and have found many of your recommendations very insightful!
A couple of my thoughts:
The adds actually dont bother me ( i would not pay just to remove the adds)
I would love more in depth content (specifically reviews) instead of general news.
Given that you really are “in the details”, I would love to hear about great deals you find (whether it be flights or hotels). I realize there is a fine balance between spamming subscribers all day with “deals” and genuinely worthwhile finds.
In summary, i love the wesbite as is! These are just some ideas.
I would pay to go ad-free in a heartbeat.
I love your posts and would happily pay to access your content. I find you to be a thoughtful person who has a passion for what you do. Very refreshing.
Ben, I think partnering with sponsors who you agree with would be a good first step. I'm not saying partner with any skin care company or credit card company that offers you money... but there are plenty of award search sites, airlines, and travel sites that are actually really good. If you limited your partners to products/sites/companies you liked, I think most people would be okay with that. Obviously it's a slippery slope once the money starts coming in though.
I'm against paid content because as much as I love your content Lucky, most of it can be read for free on other sites. The points and miles game have been diluted. There are hard any "sweet" spots that have not been overblown. Try getting a first class seat in JAL and see how many seats are there available in the next 365 years. There are a million youtubers and instagram accounts boasting about you...
I'm against paid content because as much as I love your content Lucky, most of it can be read for free on other sites. The points and miles game have been diluted. There are hard any "sweet" spots that have not been overblown. Try getting a first class seat in JAL and see how many seats are there available in the next 365 years. There are a million youtubers and instagram accounts boasting about you can fly Virgin Atlantic for "free" over the pond. They have lots of followers and engagement and their content sucks but they get the views.
You are way classier so what I would suggest is a Patreon with podcasts. Can be a 30-60 minutes weekly podcast in which you can go and talk about the state of affairs of the airline industry, provide insights and share your knowledge. Keep it in your patreon for a week or 2 then post it in Youtube. You can monetize it two ways: first via patreon and then on youtube.
I wouldn't be paying. There is too much tabloid stuff, too much of the credit card stuff which has zippo interest to those of us are not Americans and do not live in the USA, and you need to get to the point when you write. You go round and round and this article is a case in point.
Love the site itis my favorite site for airline info. I would not mind at all a paid site, think it would narrow your readership down a bit but thhose left would be far more vaulable to maybe getting a potential "spoinsor" for the site. Good luck and happy to hear you will be sticking around
Hey Ben --
Been reading your blog for years and don't miss a post. I would absolutely pay for some kind of subscription service. Keep up the great work!
I love your work, and read every day! I agree: a paid membership will attract loyalists like me, so do it! And the video fireside chats are a great idea too. I am a journalist and know that a long format interview (like a lunch) produces gems when people get relaxed. And I reckon the high profile people WILL agree to do it. Why? Because it will be in front of an audience of peers. So go with all your ideas, Ben!
Fellow blogger here! Happy to discuss this with you offline if you want to reach out, but have you compared your RPMs with Boarding Area to other premium ad networks like Raptive and Mediavine?
Facing the same pressures as you with declining SEO traffic, I'm expanding into podcasting to see if that provides another avenue to grow/maintain an audience.
I find your content extremely valuable and it's my favorite source of travel information on the internet. Although I don't really mind ads, I'd be willing to pay a monthly fee to access your content as it provides a lot of value. Although videos can be nice, I like how you do things now where it's written blog posts. Keep up the great work.
My vote would be patreon type stuff. Not generally a fan of video content - I (genX) come here for information not usually entertainment
Ben, The Verge is something you should look in to. Years of great work, high standards, then switch to a pay model—in a very decent way.
https://www.theverge.com/2024/12/3/24306571/verge-subscription-launch-fewer-ads-unlimited-access-full-text-rss
Interestingly, no real change of format. Mostly articles, a low-tech podcast and the odd video, This is probably the most important tech outlet around.
You have a similar standing. You can.
(I’ll pay. Just promise to get rid of the crappy pop up video ads I keep...
Ben, The Verge is something you should look in to. Years of great work, high standards, then switch to a pay model—in a very decent way.
https://www.theverge.com/2024/12/3/24306571/verge-subscription-launch-fewer-ads-unlimited-access-full-text-rss
Interestingly, no real change of format. Mostly articles, a low-tech podcast and the odd video, This is probably the most important tech outlet around.
You have a similar standing. You can.
(I’ll pay. Just promise to get rid of the crappy pop up video ads I keep clicking by accident )
Create a Patreon / Substack / whatever. $9.99/month or $99/year. Ad-free access to the site. Members chat that you participate in from time to time (and/or at set times). Members early access to "thought posts" (like this one). Maybe members get a 15-30 minute "headstart" on other posts... so they can get their comments in first! You don't have to have the complete business plan from there to get started.
Yes, you could do a...
Create a Patreon / Substack / whatever. $9.99/month or $99/year. Ad-free access to the site. Members chat that you participate in from time to time (and/or at set times). Members early access to "thought posts" (like this one). Maybe members get a 15-30 minute "headstart" on other posts... so they can get their comments in first! You don't have to have the complete business plan from there to get started.
Yes, you could do a podcast, some short form videos, etc. but my guess is 90% of your current community wants to consume the content that you already create in the form that you create it. No reason not to monetize that first and go from there.
There seems to be a lot of enthusiasm for paid subscriptions-now. Keeping those subscriptions long term is the hard part. And constantly writing content worthy of payment will become very difficult and eventually exhausting if you try to do it all yourself.
Bingo. I've always avoided paying for online content and don't intend to stop avoiding it now, as much as I like this blog.
100% agree. I don’t pay for Substack or any other paid platform. There are way too many ways to get the information you need nowadays and with AI it will be easier. I don’t mind ads. Yes it is annoying and I just never pay attention to them until I can access the content. I don’t think I would pay to read the blog.
I’ve been reading your site since 2009. I’d pay a subscription for the content, particularly if it was ad free
Ben, I’m grateful for your open engagement with readers on this. I am happy to pay a reasonable amount for access so long as you switch to a comment platform that allows readers to block Timmy and the trolls. The comments here have become a s***show and detract from the value proposition.
I am not keen on having you add video content.
Ben - of all the subscriptions out there, I wouldn’t blink twice at paying for OMAAT if it meant keeping the content and community going and viable for you in the long-run. I would suggest if you adopt that model and have the bandwidth to do so partnering with ID.me or some equivalent to verify students and have a discount program for them (sadly I’m many years past that, but I started following you back...
Ben - of all the subscriptions out there, I wouldn’t blink twice at paying for OMAAT if it meant keeping the content and community going and viable for you in the long-run. I would suggest if you adopt that model and have the bandwidth to do so partnering with ID.me or some equivalent to verify students and have a discount program for them (sadly I’m many years past that, but I started following you back when I was a broke college guy too!).
I do think there’s also an opportunity for monetizing via partnerships with premium travel brands. I would bet your community is likely 1) more affluent and 2) more travel ready and 3) more discerning in taste relative to TPG and other major “points blogs”. I wonder if partnering first with an analytics firm to actually prove this would help.
Lucky. You are an expert traveler. It is time to do something greater. You can start your own hotel chain or airline. Or at least work as an executive. Imagine if you took over JetBlue airlines. Not not revive it, but it could become one of the biggest airlines eventually buying out United and rebrand it as Lucky airline. You will no longer by banned on United. You can do it.
You obviously have an engaged readership. We are comfortable with the writing-dominant blogs. That said, are there any travel video/photo content creators with whom you are comfortable? Could you create cross-referrals from which you both might benefit while perhaps growing your own video/photo content?
In all honesty, I read this blog weekly and I would pay to access this content. It's worth an annual fee.
I don’t pay to subscribe to any media (Amazon prime includes streaming, doesn’t really count). There is no information being published online that I am willing to pay for. Even it if is useful info, it will eventually end up online for free.
However, I will provide an email account to access sites for free that u can monetize. That’s all i can do.
PS. Forget video content imbedded in this site. I often...
I don’t pay to subscribe to any media (Amazon prime includes streaming, doesn’t really count). There is no information being published online that I am willing to pay for. Even it if is useful info, it will eventually end up online for free.
However, I will provide an email account to access sites for free that u can monetize. That’s all i can do.
PS. Forget video content imbedded in this site. I often visits sites like this while at work or while traveling, so video doesn’t mesh wheel. You should probably look into a YT channel though.
Monthly subscriptions with tiers starting at $9.99 per month and up. Also a daily newsletter free containing the bottom line of all articles from that day.
Interview some executives in German. There are auto generated CC subtitles nowadays anyways.
Ive been following for 15 of those years. Do whatever you need to do and i will
Support it. Your content has helped me travel and do points thanks to it.
tasteful nudes of ford in the posts
Hope you get your food fungus resolved soon, Lucky! I would guess your readers would click on more travel-related ads. I’m always surprised that the only travel ones I can recall seeing on here are for Celebrity. (And that’s because they were impossible to click the X and get it to go down on mobile.)
I would strongly advise against sponsored content. You’ve seen how some readers get turned off when it becomes clear you’ve...
Hope you get your food fungus resolved soon, Lucky! I would guess your readers would click on more travel-related ads. I’m always surprised that the only travel ones I can recall seeing on here are for Celebrity. (And that’s because they were impossible to click the X and get it to go down on mobile.)
I would strongly advise against sponsored content. You’ve seen how some readers get turned off when it becomes clear you’ve got a hotel stay that is on an agent rate and they know who you are. I suspect the rebellion would be much higher among usual loyal readers if you blur that line more with sponsored content, even if you disclose it. It suddenly puts your objectivity into question on everything. Sam Chui-style. But it might bring you more entry-level readers. Just depends if you want readers who want reviews of hotels in Orlando or TAAG Angola.
Honestly, I think some readers would pay good money to have lunch/coffee/drinks with you or something similar. Doesn’t that sound like fun? ;-)
Is there a collab with The Air Show in the future??
Your content is unique due to depth, comparison through experience and being text. Do not do video. Interviews get no clicks either. No.
Paid collab, while marketed as sponsored content, for brands you respect. Be very selective when starting, slow. I honestly wouldn't mind you adding more topics on travel related items - luggage, skin care, etc. So long it has your passion and details. Some of that could be from a sponsor. Tight...
Your content is unique due to depth, comparison through experience and being text. Do not do video. Interviews get no clicks either. No.
Paid collab, while marketed as sponsored content, for brands you respect. Be very selective when starting, slow. I honestly wouldn't mind you adding more topics on travel related items - luggage, skin care, etc. So long it has your passion and details. Some of that could be from a sponsor. Tight line with author freedom but its worth exploring. Get a manager to do it for you!
Cloudflare crawler pay - AI crawlers are only getting bigger. Again, your content is unique, so start monetizing that traffic. Its in beta and they are first, but its a good invest of time to get going.
Involve Ford's business. I certainly have driven >50k in hotel booking over last 3 years through Ford. And will do so again. Partially because of your reviews I discover properties. I don't involve any other agent, self-book or through Ford only. I can't be the only one. Add that aspect of it more, assuming you both agree.
Ads - I haven't seen a single ad in years due to dns blockers - plenty of cheap dns providers with protection - and browser ad blockers. So you must have a lot of user-traffic which is not monetized at all, like me.
Subscription - meh. I can't imagine an extra worth paying. I dont mind paying but paywalls are hard to implement well and will drive viewers and AI crawlers away. I imagine a lot of new users come because you have a unique angle and true luxury portfolio. Noone has your depth of first cabins, that can be compared to. Paywalls will drive such users away. Sub only to support - maybe some are so weird. And your current blog posts aren't suited for paywalls, unless you hide everything.
Find the niche and benefit. Videos aren't it, you will burn out very quickly. To me, your niche are 1-5k/night hotels and first and non-US (F that crap) carriers. Little focus on US except for credit cards. Your passion and detail, able to compare. And huge catalogue of past articles. Maybe again a 2nd writer, that lady few years back had a great, fresh angle.
I would really appreciate more content on how to maximize the use of miles/points. The whole world of reward saver seats or whatever they are called and how to most effectively use points to be incredibly complicated and difficult to understand. More focus on how to best use the rewards we all have from the credit cards that are a large focus of this site would be amazing and something I would definitely consider paying for.
Sorry Ben, I do not support paid subscription.
I think you need to engage differently.
Having said that, you should consider launching a podcast where you can generate revenue thru ads & sponsorship.
You can invite industry guests from airlines, hotels, lounge operators to credit card issuers, even longtime blog readers who also share your passion for all things travel.
People could also submit questions.
hey ben, count me as someone who would happily pay somewhere between $5-8/month (or $50-80 annually) to subscribe. candidly, i use an ad blocker so ads don't bother me. but removing ads without the blocker, access to a membership community, and general support of OMAAT would be enough for me.
I'm in favor of all of your ideas. I would pay for a paid subscription to both support you and to get rid of ads. If it had a few members only perks that would be icing on the cake.
I'm indifferent if you have a paid sponsorship for the website; if it's better for you, great.
I like the idea of interviews. I would prefer a podcast format. I don't like video. Also, a podcast in general would be cool.
As long as it's affordable, removes the ads, and allows access to maybe a subscribers only area I'd pay a membership fee.
I'm not likely to watch videos, but I'd probably listen to a podcast while driving.
Ben, longtime reader here and a bit younger than the average omaat reader - I'm in my mid twenties (started reading you in middle school!) and I just wanted to say while i really enjoy scrolling on tiktok, I LOVE reading the blog specifically - so I really support your decision to stay blog-based. Sometimes, being able to digest / find content is much easier over print than video. For example, I can read your...
Ben, longtime reader here and a bit younger than the average omaat reader - I'm in my mid twenties (started reading you in middle school!) and I just wanted to say while i really enjoy scrolling on tiktok, I LOVE reading the blog specifically - so I really support your decision to stay blog-based. Sometimes, being able to digest / find content is much easier over print than video. For example, I can read your articles at work (when i can't be on my phone) or when im on the subway to work, signal won't support watching a video but i can pull up omaat. Some of us Gen Z still love to read now and then :)
Like many other longtime readers, I fully support a subscription service. Your flight reviews have fueled my passion for travel since my early teens and the content you put out is leagues above the rest of the industry. Would be happy to support however possible
I agree that a paid membership with some type of moderated 'coupon connection' would be most valuable and monetizable.
Paid subscription/community would be awesome. Especially with early access to reviews/deal alerts/etc. and a good community of fellow OMAATers. Would def pay for that.
cicle.io is a cool took I've fiddled around with for building communities.
As a 10+ year reader/contributor, the pop up ads have gotten really bad in the last year with video, multiple windows, etc .to the point that I actually visit less frequently. Especially on mobile.
Ben,
Just wanted to throw my two cents in regarding the potential subscription model or video series: whatever you decide, you have my full support.
Your content is genuine, well-structured, drama-free, and incredibly valuable. True fans will follow you anywhere.
I found your site accidentally a decade ago, shortly after moving to the US, and I've read it almost every single day since. I started reading for premium travel tips, but your...
Ben,
Just wanted to throw my two cents in regarding the potential subscription model or video series: whatever you decide, you have my full support.
Your content is genuine, well-structured, drama-free, and incredibly valuable. True fans will follow you anywhere.
I found your site accidentally a decade ago, shortly after moving to the US, and I've read it almost every single day since. I started reading for premium travel tips, but your work has had a profound, unexpected impact on my life as a new father to a 5-year-old autistic son.
Travel is my favorite stress buster, and navigating travel with a special needs child would be so much harder without the goldmine of information you provide. You truly impact people's lives in ways you don't even realize.
More power to you, and thanks for everything!
One of my favorite car culture sites (www.theautopian.com) is completely self-driven and funded through subscriptions. They have a free option and paid options. They did this to maintain editorial independence unlike other sites that have been bought be hedge funds, larger conglomerates, etc. Although they're much larger with several paid writers on staff, they pride themselves on having no AI-based content. Something you can maybe look into?
BTW, what happens to PointsPros?
I don't have the answers, Ben, but just FYI:
1. Video is useless to me. I have no patience for it. And I don't think it's as engaging as it's made out to be. People watch 10, 20 or 30 s clips; anything more and they click away. But many of your articles take a bit longer to digest. And if I'm not mistaken, the efficiency of information transfer is much lower for video than...
I don't have the answers, Ben, but just FYI:
1. Video is useless to me. I have no patience for it. And I don't think it's as engaging as it's made out to be. People watch 10, 20 or 30 s clips; anything more and they click away. But many of your articles take a bit longer to digest. And if I'm not mistaken, the efficiency of information transfer is much lower for video than for print. That is, compared to reading something, if someone watches a video that conveys the same point, they're a lot less likely to actually get the point, and more likely to be mistaken or confused.
2. Video interviews with industry "characters" are a good idea, but are unlikely to be of as much interest to a majority of your readers as your blog content. I'd watch occasionally if you promoted it in your blog and gave me a good reason to be intrigued.
3. I don't see how adding video in any form is going to monetize the blog. If anything, it's going to cost you more to produce, and if it doesn't succeed, that money's gone. I have my doubts that it's going to somehow be more lucrative for you.
4. If you went to some sort of paywall model, it would be supremely ironic: the best and most knowledgeable points blogger on the internet now wants to charge *money* to view his content?? Seriously, Ben: find a way to make people feel like they're getting a good value by not spending cash for your content, just like we do when we earn and use points for business class tickets. If advertising no longer cuts it, you're gonna have to be creative - but make it consistent with the whole point of the blog, which is "here's an honest take on how you, too, can maximize points."
I would 100% pay for a subscription service if it meant no ads!
Would you 100% use a completely free ad blocker if it meant no ads? 'Cause I don't think I've seen an ad on OMAAT in about 15 years.
Ben, I've religiously read your blog for 15 years and its tracked alongside beginning my airline career, leaving airlines, and now in management at a different airline. I'm still reading and still appreciate your perspective and tone. I would happily pay for your content.
Ben, don’t discount feeding Ford. You so lightly speak about him as a booking agent. I would be happy to see you tie in with him a bit stronger. That reminds me, I need to email him…
+1, to show support how great idea this is. Assumig Ford is onboard.
A potential benefit you can include part of a paid subscription is an invite only chat for OMAAT readers, where people can share award ticket sweet spots, tips, and other things. That group chat would also be useful if someone was about to cancel an award ticket for a sought after seat (such as JAL F on the A35K), they can post it on that chat so someone else from the group can take up...
A potential benefit you can include part of a paid subscription is an invite only chat for OMAAT readers, where people can share award ticket sweet spots, tips, and other things. That group chat would also be useful if someone was about to cancel an award ticket for a sought after seat (such as JAL F on the A35K), they can post it on that chat so someone else from the group can take up that award seat. Just an idea I had.
Also, just to put it out there, I don't think requiring payment for all readers is a good idea, because that will limit the amount of new readers you get in the future. Rather, I think paying to get rid of ads would be a good idea.
Start an OMAAT credit card with a high annual fee to help your bottom line. Provide a meager welcome bonus for all new signups, then offer multiple statement credits (eg, $1 for every 25 articles read, divided into $0.25 reimbursement per quarter, up to a maximum of $1.25, but only for articles published on the third Tuesday of every month) to offset the annual fee. Watch as readers come running to score this amazing deal!
Back in the day, when you had many whirlwind trips around the world, I was basically living through your blog!
My health was very poor, and so were my finances — you gave me a nice escape from my grim reality.
I'm pretty sure others had similar feelings.
More trip reports would probably motivate more people to use your affiliate links as a way to thank you.
As I won’t be...
Back in the day, when you had many whirlwind trips around the world, I was basically living through your blog!
My health was very poor, and so were my finances — you gave me a nice escape from my grim reality.
I'm pretty sure others had similar feelings.
More trip reports would probably motivate more people to use your affiliate links as a way to thank you.
As I won’t be around for much longer to witness the course of the blog, I wish you all the best and much success!
I think paywalls are a pretty bad idea in general because they shrink your user base, rather than growing it.
You said video isn't your wheelhouse, but a lot of Tiktoks are just a floating head narrating over a series of screenshots. You could very easily turn your amazing trip reviews into Tiktoks - those are directly monetizable in some cases, or you could "push the limits" by using affiliate links to drive more revenue.
...I think paywalls are a pretty bad idea in general because they shrink your user base, rather than growing it.
You said video isn't your wheelhouse, but a lot of Tiktoks are just a floating head narrating over a series of screenshots. You could very easily turn your amazing trip reviews into Tiktoks - those are directly monetizable in some cases, or you could "push the limits" by using affiliate links to drive more revenue.
Tiktoks might not even take up all that much of your time - you've already done the research, taken the photos, written a whole script... you're just narrating it on camera and posting!
Even if Tiktok itself doesn't drive $ directly, it can push new viewers to the website.
Something to think about!
Would you consider adding an advice service to your website ala LALF? Would love help travel booking (and know a few people who could just use an experienced hand in setting up mileage transfers, boosts, etc).
Longtime reader here — would definitely agree that a paid tier would be something I’d chip in for. And since you produce so much content, would be ok for some of it to be “bonus” for subscribers.
Exclusive ads are ok but please don’t do sponsored written content. One idea might be to do a collaboration on a physical product (travel or electronics?) that you actually use and recommend. Food writers I follow like Deb...
Longtime reader here — would definitely agree that a paid tier would be something I’d chip in for. And since you produce so much content, would be ok for some of it to be “bonus” for subscribers.
Exclusive ads are ok but please don’t do sponsored written content. One idea might be to do a collaboration on a physical product (travel or electronics?) that you actually use and recommend. Food writers I follow like Deb Perelman have done this (in her case, collab on a Staub braising pan) and seem to be successful.
i would definitely sign up for a paid subscription.
also agree that even though the travel blogosphere skews more affluent generally, OMAAT seems to skew that way substantially more than the average travel blog, so this is a consumer segment that could conceivably be more lucrative for higher-end brands rather than run-of-the-mill Boarding Area ads.
don't necessarily love the idea of an exclusive brand sponsor of the site (even if temporary/seasonal), as it risks the...
i would definitely sign up for a paid subscription.
also agree that even though the travel blogosphere skews more affluent generally, OMAAT seems to skew that way substantially more than the average travel blog, so this is a consumer segment that could conceivably be more lucrative for higher-end brands rather than run-of-the-mill Boarding Area ads.
don't necessarily love the idea of an exclusive brand sponsor of the site (even if temporary/seasonal), as it risks the appearance of bias and could damage the site's credibility.
podcast/video interview series does seem interesting.
Your blog has become something of a rarity: (Almost) no clickbait, no videos I have to endure, just text and photos and information - very old school.
I really value that and my guess is, thats one of the reasons you have so many "seasoned" travelers who fly in premium cabins and visit your blog.
I hope you can continue with that format, even though it may seem outdated. And even though the money...
Your blog has become something of a rarity: (Almost) no clickbait, no videos I have to endure, just text and photos and information - very old school.
I really value that and my guess is, thats one of the reasons you have so many "seasoned" travelers who fly in premium cabins and visit your blog.
I hope you can continue with that format, even though it may seem outdated. And even though the money isn't there anymore.
As for future ideas: I actually enjoy reading sponsored posts sometimes. They have to be clearly marked and be relevant and true to your site - but as long as they are, I think you should lean more into that.
A paid membership should only ever come as something extra.
Ben,
Actually I support a subscription service. One of my most favorite airline themed subscriptions was to PlaneBusiness Banter hosted by the great Holly Hegeman. She had a daily Banter blog which I believe was free, but then had a subscription based weekly newsletter which I looked forward to every week. She wrote in a humorous, irreverent style similar to you which I found enjoyable to read. I’m not sure if that formula would...
Ben,
Actually I support a subscription service. One of my most favorite airline themed subscriptions was to PlaneBusiness Banter hosted by the great Holly Hegeman. She had a daily Banter blog which I believe was free, but then had a subscription based weekly newsletter which I looked forward to every week. She wrote in a humorous, irreverent style similar to you which I found enjoyable to read. I’m not sure if that formula would be successful for you but it’s something I think you should explore. A paid site may also make it easier for you to feature additional contributors; I really miss Tiffany, Andrew and the others! It could really allow you to branch out. It’s obvious you love what you do, but you’re getting older, you’ve got a family now, and you need to find ways to keep doing what you love, while growing with the ones you love.
Ive been reading you ever since I turned 16, back then as a young kid, now as someone who is averaging around 130-160 sectors per year. I love the blog the way it is. And you reviews are - by far - industry leading.
Nowadays I dont even bother reading anything else anymore...
How about cutting a deal with all credits cards that sponsor you and add free access to your blog as a perk? For example, when you pay for an Amex Platinum annual membership and get a bunch of stuff I rarely use, maybe having that card included access to paid content on your site? It might be a long shot but who knows? Paying to read your blog? Not, sure, it will depend. I love...
How about cutting a deal with all credits cards that sponsor you and add free access to your blog as a perk? For example, when you pay for an Amex Platinum annual membership and get a bunch of stuff I rarely use, maybe having that card included access to paid content on your site? It might be a long shot but who knows? Paying to read your blog? Not, sure, it will depend. I love reading it, sometimes I comment on it, but different than 20 years ago when I came here to learn about your experiences because I was flying the same airlines, at this point of my life I rarely fly much for work so reading your blog is more of a hobby than a need. Just the other day I thought about how many things I subscribe that I don't even know and are automatically charged to my cards. That model is a nightmare if you don't pay close attention to it.
Agree . (By the way , no preening videos .)
AMA! Video content can potentially take up a lot of your time and energy, but a monthly/bi-weekly AMA where you do very little prep would be very easy. Record it via video and podcast. Grow the viewing and listening audience and ad revenue might amount to something. Or include AMAs in the paid membership, maybe adding occasional meet-ups (or virtual happy hours as you mentioned) to the paid membership. AMA is an easy foot in...
AMA! Video content can potentially take up a lot of your time and energy, but a monthly/bi-weekly AMA where you do very little prep would be very easy. Record it via video and podcast. Grow the viewing and listening audience and ad revenue might amount to something. Or include AMAs in the paid membership, maybe adding occasional meet-ups (or virtual happy hours as you mentioned) to the paid membership. AMA is an easy foot in the door to video/audio content. Once you have an audience, you can potentially expand content.
Interviews with airline execs and/or others (with a different perspective than you) in the points/miles/luxury travel space could be interesting. Conduct interviews virtually to keep cost down and anything you release in video, also release in podcast form. Instead of a website sponsor, you might find a video/podcast single sponsor after you build a bit of an audience.
To increase membership, you could regularly give away (to a lucky paying member) a trip or opportunity to meet you.
Release short videos (also release in podcast format) of card reviews - either newly released/refreshed cards and/or your favorite cards, which will drive affiliate $$. Just do it in a way that you can legit be excited about discussing the card, regardless of what it's earning you.
Consider a very part-time business manager or partner who aligns with your vision but has a better perspective on monetization than you do.
Regardless of platform/format, you might grow your audience with more family-travel-focused content. I understand why you do most of your review trips solo, but you have a great opportunity to tap into family travel content. You might hire a part-time writer focused on this - gear, how to book suites both via points/miles and via travel agent (Ford), more focus on long-haul economy for 3+ people, etc.
Unlikely - but find a bank interested in your audience and release a OMAAT travel credit card that contains every feature you want, and hype the heck out of it :)
Best of luck, love the content!
PS - if you're interviewing airline execs, the most useful content for your audience is info about recent and upcoming changes. As you say, they may not want to talk about that. So find topics that would interest them and the audience. How did they get into the industry? What have been their favorite trips? Favorite seat on their favorite plane?
They may also be eager to put you in touch with some of...
PS - if you're interviewing airline execs, the most useful content for your audience is info about recent and upcoming changes. As you say, they may not want to talk about that. So find topics that would interest them and the audience. How did they get into the industry? What have been their favorite trips? Favorite seat on their favorite plane?
They may also be eager to put you in touch with some of their most loyal customers - IE interview a lady who flies a million miles a year on Air France, etc.
Longtime reader and ditto what others said - your longevity, passion, and independence are what make it such a solid blog that I check out daily. I've probably learned the majority of what I know in the miles and points world due your writings. When I do a google search for something in the space, I often include "OMAAT" to see if you've written about it already (and often I knew you had and just...
Longtime reader and ditto what others said - your longevity, passion, and independence are what make it such a solid blog that I check out daily. I've probably learned the majority of what I know in the miles and points world due your writings. When I do a google search for something in the space, I often include "OMAAT" to see if you've written about it already (and often I knew you had and just need to find it again).
Anyway, like the others, I'd be happy to "join" a membership, Patreon, etc. Some ideas...
Ad-free seems like an obvious part of it
Your video idea I like, but I could even see them being blog posts.
Maybe behind the scenes posts, bonus posts of review trips, etc.?
Some other new content that only members get?
Member Q&A periods?
You could create special badges for comments who also support the site. Maybe it's time to have a devaluation of member tiers and introduce a premium level above Platinum :)
You have a connection with Point.me, right? Discounted subscription if you're an OMAAT member?
Chance to win going on a review trip with you? (Maybe that's your worst nightmare...)
Out of curiosity, will Tiffany or other past writers make an appearance in the future, too?
This is going to be harsh, but you would definitely need to uplevel your content significantly in order to get a paying subscriber base.
Today's landscape has dozens upon dozens of points and travel blogs. A lot of your content has now become cookie-cutter, copy-paste content, reusing the same article over and over with minimal editorialization when it comes to news, deals, and credit cards.
At any given time close to half of your home...
This is going to be harsh, but you would definitely need to uplevel your content significantly in order to get a paying subscriber base.
Today's landscape has dozens upon dozens of points and travel blogs. A lot of your content has now become cookie-cutter, copy-paste content, reusing the same article over and over with minimal editorialization when it comes to news, deals, and credit cards.
At any given time close to half of your home page is exactly that, just re-printed articles of the latest CC SUBs, miles sales, how to use a credit on a card, etc.
You would need to do some more deep research and analysis on lesser known programs to provide value to incentivize memberships. For example, instead of talking about how Lufthansa is "creatively selling miles" every other month, you need to actually go in, examine their award system, analyze availability, fees, etc. for that to be useful content.
In other words, be more like Frequent Miler.
But the cant stop talking and pitching credit cards...
Yes, this is absolutely right.
While I think that this blog is the absolute best in the world when it comes to the niche category of detailed reviews of the more obscure business class products out there, the depth of industry analysis isn't what it could be given the amount of stuff you know (or can find out relatively easily). Moreover, the blog seems to have settled on certain opinions/assumptions which shouldn't be framed...
Yes, this is absolutely right.
While I think that this blog is the absolute best in the world when it comes to the niche category of detailed reviews of the more obscure business class products out there, the depth of industry analysis isn't what it could be given the amount of stuff you know (or can find out relatively easily). Moreover, the blog seems to have settled on certain opinions/assumptions which shouldn't be framed as static or universal (e.g. my personal favourites being the tropes 'elite status just isn't valuable anymore' or 'Skyteam really isn't as good as the other two alliances'). The hotels featured either are extremely high end (I don't have a problem with anyone paying €1600 a night for a 24sq.m. room in the 8th arrondissement or whatever, but it's not something that I would ever do) or belong to specific chains which are almost always overpriced for the level of service they provide (after all, who wouldn't pay extra to stay at a JW Marriott over a Sofitel?). Major FFPs are either mentioned very occasionally or completely ignored because of the blog's preference for 'transferrable points currencies' whose coverage is also far from universal- which in itself is understandable as different markets and different geographies work differently.
I still visit quite frequently, but it's more because of inertia and the occasional interesting discussion in the comments. There's absolutely no way I would pay a subscription for this type of content.
I think that more sophisticated ad targeting is the way forward, while a Patreon account or/and a 'buy me a coffee' can help out too, but paywalls and the like are unlikely to be productive.
My gut is that although a paid membership would work, long-term, an interview podcast format would be more lucrative. You interviewing industry people interested in like travel subjects. My guess is you would be rough (to listen to) in the beginning, but would quickly improve after a year or so. When I go back and listen to some of my favorite podcasts in the early years it's pretty bad, but then they get running legs...
My gut is that although a paid membership would work, long-term, an interview podcast format would be more lucrative. You interviewing industry people interested in like travel subjects. My guess is you would be rough (to listen to) in the beginning, but would quickly improve after a year or so. When I go back and listen to some of my favorite podcasts in the early years it's pretty bad, but then they get running legs and the quality really goes up. No one IMHO is really covering the space you cover in this type of format and it could be an opportunity. For context I check your blog 3 or 4 times a day, and read at least a couple articles. Looking forward to see what you do Ben.
I’ll pay, but you have to change the comment section. Login required to post (no guests), ability to block/hide posters if we choose and a proper quote function please.
I second this!
and EDIT EDIT EDIT
Boo… UncleRonnie can’t handle the heat; get outta the kitchen!
@UncleRonnie I don’t mind guests posting here, but yes, a proper quote function is desperately needed.
I do think some sort of audio/video venture would serve you well, as that is how many people prefer to consume content now. A paid newsletter with exclusive content could also work. Perhaps those venues are where you consider some sort of sponsorship, while keeping the site mostly the same. I always think it's better to create new things rather than trying to change the more established channel.
I agree that video is how many consume content, but I don't think a majority of the readership here enjoy a Zach Grift style video form Ben, and I think that Ben would hate making that.
The only way to stand out in short form video is to be outrageous / animated - I think Ben's tone / nature would struggle to rise to the top (I mean that as a compliment). If I...
I agree that video is how many consume content, but I don't think a majority of the readership here enjoy a Zach Grift style video form Ben, and I think that Ben would hate making that.
The only way to stand out in short form video is to be outrageous / animated - I think Ben's tone / nature would struggle to rise to the top (I mean that as a compliment). If I saw a vertical selfie video of Ben going "what's up guys, today I'm flying..." I'd cringe
Ben is not a corporation chasing growth at all costs - he's built something strong and states he needs to adapt to a changing market. Flailing and following trends (which he has not done) evaporates goodwill. Combining his transparency with the generally better-off nature of his readership (I assume?) and he should be able to establish a subscription or alternative monetization model to support continued content.
Long time reader who really values OMAAT in an exceedingly noisy and race to the bottom space. +1 to a paid membership and I would offer two ideas:
1. Low cost to just eliminate ads. Some of the pop ups and banner ads really drive me nuts on small screens and I'd be happy to spend < $5/mo to eliminate them for good. This might even been an interesting play at the BoardingArea level to...
Long time reader who really values OMAAT in an exceedingly noisy and race to the bottom space. +1 to a paid membership and I would offer two ideas:
1. Low cost to just eliminate ads. Some of the pop ups and banner ads really drive me nuts on small screens and I'd be happy to spend < $5/mo to eliminate them for good. This might even been an interesting play at the BoardingArea level to introduce a paid ad-free tier across all their blogs.
2. Medium cost to introduce some type of community review concept. Say $5-10/mo gives me ad-free + the ability to contribute my own review of something OMAAT has reviewed and also view other community reviews. The value add here is that OMAAT reviews serve as the foundation with community reviews building on it to provide more recent data points. This enables reviews to stay more relevant without needing for OMAAT to make another trip. Keeping the community reviews (not OMAAT reviews) behind the membership for viewing and contributing would provide an incentive to subscribe.
First: I'd sub to a Patreon for you even if it didn't come with any perks. I subscribe to ~3 creators through Patreon and almost never engage with the Patreon platform itself or any subscriber perks. The way I see it is that they provide at least $60 a year of entertainment to me ($5 / month), and I want to enable the continuity of that. I am realistic towards the state of the online...
First: I'd sub to a Patreon for you even if it didn't come with any perks. I subscribe to ~3 creators through Patreon and almost never engage with the Patreon platform itself or any subscriber perks. The way I see it is that they provide at least $60 a year of entertainment to me ($5 / month), and I want to enable the continuity of that. I am realistic towards the state of the online content industry and understand that right now its either sell out in some format, become obnoxious, or struggle to stay afloat. Your independence is one of the greatest strengths of this site.
A good example of a creator who threads the needle of sponsorships and impartiality is the cooking youtube creator Internet Shaquille - who is one of my few Patreon subs. He only puts ads at the end of videos after all of his content is finished and always opens with "[company] has paid to be mentioned in this video"
Second point: I know (think?) you and Brian Sumers hold eachother in high regard and I feel like he has mastered monetizing niche industry journalism. Admittedly he has a different angle than you (and after doing one review of La Premier was talked out of doing a subsequent Cathay first one - even stating that was the domain of OMAAT), but I feel like a hybrid between his premium content and your accessible content is a natural fit for your 'fireside chat' idea.
I actually don't see any issues with some sort of focused ads. For example, in the past you've mentioned the type of carry-on you use and why you like it, and I wouldn't see any issue with a brand like that sponsoring your site for 1 week or so. It'd be more annoying if suddenly you start liking all kind of random stuff (e.g., nonstick pans, skincare, yoga pants, etc., you get the idea) just...
I actually don't see any issues with some sort of focused ads. For example, in the past you've mentioned the type of carry-on you use and why you like it, and I wouldn't see any issue with a brand like that sponsoring your site for 1 week or so. It'd be more annoying if suddenly you start liking all kind of random stuff (e.g., nonstick pans, skincare, yoga pants, etc., you get the idea) just for the sake of plastering your site with ads.
The video idea sounds quite cool! I mean, I'd love to see you chatting with industry people, pilots, etc. If you happen to have the connections, you'd become the Oprah of the aviation world. Importantly, you have the credibility that so many others lack (we have fresh evidence of this). So we all know you wouldn't be asking your 'PA' to send angry emails to others, asking them to meet in 'neutral places,' etc., etc. You say you're shy and everything, but YouTube desperately needs someone who's NOT screaming and whining and saying 'OMG' in 100 different poses and from 100 different camera angles.
BTW, @Ben, pleeeeeeeeeeeeeeease think of creating something which you can use to let us actually know what you think of the so many places you're able to visit. I'm not thinking of the already saturated market of '10 reasons why you should visit Tokyo ASAP!!!!!!!!!!' but instead your own takes about cities, hotels, restaurants. You know SO MUCH of the world and it'd be nice to sort of travel 'with' you and your family.
I love your content, and have been a daily reader for the last 7-8 years. Id be open to a paywall if I was getting some next-level content. Maybe some consults or award booking help or alerts or something.
Doing exclusive, paid online interviews with industry folks would be a pretty big value add if you want to keep the audience small. Stream on YouTube and Twitch if you are OK with a larger audience and want "super chat" style tips.,
Since you want to avoid the more business-y ways to monetize this blog that include seeing readers as the product despite that being lucrative, I would say dig into those traditional tried and true approaches of creating products that really fit you that you maybe haven't been doing. Digital products and videos that you could sell and even monetize through other platforms if you're that kind of person. With your angle and approach, I feel...
Since you want to avoid the more business-y ways to monetize this blog that include seeing readers as the product despite that being lucrative, I would say dig into those traditional tried and true approaches of creating products that really fit you that you maybe haven't been doing. Digital products and videos that you could sell and even monetize through other platforms if you're that kind of person. With your angle and approach, I feel like short courses would actually do a lot better than many other blogs that try to do the same thing. That's just a bad example but the point is that I would just dig into the different types of products one at a time alongside the paid membership or whatever. Your quality comes out in your product and I would just leverage that.
Absolutely yes to videos! They’ll keep you ahead of the curve, reaching longtime readers with blog posts while connecting with a whole new generation.
I’d also love to see more of you in the content. The times your blog has sparked real-life conversations for me were when you shared personal stories. Be it about your mom, your kids, Egypt chasing you like you chase Shawn Mendes. You’re every bit the travel personality as any airline...
Absolutely yes to videos! They’ll keep you ahead of the curve, reaching longtime readers with blog posts while connecting with a whole new generation.
I’d also love to see more of you in the content. The times your blog has sparked real-life conversations for me were when you shared personal stories. Be it about your mom, your kids, Egypt chasing you like you chase Shawn Mendes. You’re every bit the travel personality as any airline exec, and it’d be amazing to see more of your life: parenting in Miami, your favorite restaurants, those behind-the-scenes moments.
That’s the kind of authentic, bonus content I’d gladly pay for!
I think having targeted sponsored ads makes a lot of sense. I also believe you've avoided having airlines and hotels sponsor trips (as you don't want it to affect your reviews), but I think as long as you're clear with airlines/hotels that you won't guarantee a good or bad review and you put a disclaimer that the trip was sponsored, that'd be absolutely fine in my book. I definitely trust you to give honest feedback...
I think having targeted sponsored ads makes a lot of sense. I also believe you've avoided having airlines and hotels sponsor trips (as you don't want it to affect your reviews), but I think as long as you're clear with airlines/hotels that you won't guarantee a good or bad review and you put a disclaimer that the trip was sponsored, that'd be absolutely fine in my book. I definitely trust you to give honest feedback of your reviews regardless of whether or not you got paid for them.
Agree. However I'd recommend a business manager to handle just that and keep the noise and negotiations away from Ben.
Thanks for writing this post, Ben! Long time reader.
I agree with JF's post above. I value OMAAT above all other travel blogs because of its candour and honesty, and ability to write about topics that us av- and travel-geeks appreciate but under a monetisation-first system would likely get scrapped. I think the way it is currently structured works well and I don't find the ads structure or content distracting. I personally wouldn't be tempted...
Thanks for writing this post, Ben! Long time reader.
I agree with JF's post above. I value OMAAT above all other travel blogs because of its candour and honesty, and ability to write about topics that us av- and travel-geeks appreciate but under a monetisation-first system would likely get scrapped. I think the way it is currently structured works well and I don't find the ads structure or content distracting. I personally wouldn't be tempted by a subscription service - I read almost all articles but I can't think of a subset I'd be willing to pay for for access at this time. I think leveraging more video content is a great idea - people tend to like that (especially for flight / hotel reviews) and you can monetise them more with ad breaks.
I used to be a huge fan of The Points Guy and I've been dismayed by how much they've sold out over the years - it's generic content now that is neutered of having any real opinion and caveats everything so heavily that I never read it. Thanks for doing what you do, I've found such value and nerdy camaraderie in OMAAT!
- Jake from London, via SF
start a fake airline scheme, then funnel investor money into the blog. Next question please
I would not mind paying a small fee for content. Please make it a simple annual fee - one and done. I hate monthly charges.
Keep up the good work. Still watching for a stats update at the bottom of the OMATT page.....
Meet Ben Schlappig, OMAAT Founder
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I would absolutely pay for a subscription, particularly if i reduced the ads.
One concept is that you have a very defined audience. On one hand, they are incredibly valuable because the common thread is, obviously, the love of travel. This would certainly appeal to airlines/hotels/luggage brands, etc...
On the other hand, your audience is also drawn by the concept of maximizng ROI, not exactly great for the margins in the aforementioned verticals.
The middle...
I would absolutely pay for a subscription, particularly if i reduced the ads.
One concept is that you have a very defined audience. On one hand, they are incredibly valuable because the common thread is, obviously, the love of travel. This would certainly appeal to airlines/hotels/luggage brands, etc...
On the other hand, your audience is also drawn by the concept of maximizng ROI, not exactly great for the margins in the aforementioned verticals.
The middle ground might be to offer an "OMAAT Platinum" membership, where travel providers would either give minor benefits (points, promos) or discounts in exchange for the exposure. You could then charge your readers who choose to opt in who would get the benefits provided by the travel-focused companies and see reduced ads.
I am among what I'm sure is a significant group of long-time OMAAT readers who has received immense knowledge, value, and enjoyment from the site, I would much rather pay directly, even with few additional benefits, than see low quality paid content mixed in the mix. While convincing "customers" to pay for something they're used to receiving for free is among the scarier business pivots, here the product is best-in-class, and a loyal readership will...
I am among what I'm sure is a significant group of long-time OMAAT readers who has received immense knowledge, value, and enjoyment from the site, I would much rather pay directly, even with few additional benefits, than see low quality paid content mixed in the mix. While convincing "customers" to pay for something they're used to receiving for free is among the scarier business pivots, here the product is best-in-class, and a loyal readership will stick with the site through change.
I can't imagine a world where I would pay for content related to points and miles but to each his own. With that said: I have learned a great deal from this blog and I appreciate what you do.
Long time reader here. What makes OMAAT great is that Ben isn't owned by anyone. We get unfiltered, honest takes. I can't say the same for the vast majority of travel bloggers and content creators. Going the sponsored content route may impinge upon this. I know Ben would give us disclaimers and warnings as he always has, but there's still a subconscious pressure to not lose any revenue. I'd be happy to pay for access...
Long time reader here. What makes OMAAT great is that Ben isn't owned by anyone. We get unfiltered, honest takes. I can't say the same for the vast majority of travel bloggers and content creators. Going the sponsored content route may impinge upon this. I know Ben would give us disclaimers and warnings as he always has, but there's still a subconscious pressure to not lose any revenue. I'd be happy to pay for access if it meant not seeing Ben knot himself in a pretzel to avoid angering subscribers with honest product reviews or controversial news. As for the video content idea for interviews with industry leaders, I would love to see this. Even a podcast format would be great too.
While I certainly would be happy to make a montly Patreon contribution for access, I think the problem is that so many people wouldn't that the volume of comments on stories would drop dramatically - and reading the comment is at least half the fun. Besides fun reading lots of comments, once in a great while someone with greater knowledge pipes in and give real insight. It could be a pilot, FA, ATC employee and...
While I certainly would be happy to make a montly Patreon contribution for access, I think the problem is that so many people wouldn't that the volume of comments on stories would drop dramatically - and reading the comment is at least half the fun. Besides fun reading lots of comments, once in a great while someone with greater knowledge pipes in and give real insight. It could be a pilot, FA, ATC employee and more. Small changes can have unintended consequences. I was a member of a hobby blog starting about 15 years ago and the operators, a Canadian for profit, changed software and broke the password system. Overnight, half the posters lost access and never returned.
As someone who visits your blog multiple times per day, I'm already in. And I really like the idea of you interviewing people in the industry. You have the type of credibility that might lend itself to these leaders realizing they can take those risks. Many interviews are conducted by good journalists who aren't experts in a particular field, and that can sometimes lead to awkwardness, whereas you are an expert in the field and...
As someone who visits your blog multiple times per day, I'm already in. And I really like the idea of you interviewing people in the industry. You have the type of credibility that might lend itself to these leaders realizing they can take those risks. Many interviews are conducted by good journalists who aren't experts in a particular field, and that can sometimes lead to awkwardness, whereas you are an expert in the field and seem to approach situations like a level-headed columnist. I think it could work well.
I would easily pay $9-10 a month to read this. I read every article a day on this site and have been doing so for the last 10 years
I think there’s a balance on a sort of membership. I for one would happily contribute to support your endeavors. Others may not be able to, so as long as there’s a way to balance things I don’t think you put yourself at too much risk.
Hi Ben, I've been reading for many years and have rarely if ever commented. My advice would be to provide white glove advising services. Helping people manage and organize their miles, proving booking advice on a per-case basis, tailored itineraries for destinations based on a quick interview with the traveler. Basically, leverage your deep well of knowledge.
The other idea is to run your own LLM on site as a "OMAATGPT" where anyone can...
Hi Ben, I've been reading for many years and have rarely if ever commented. My advice would be to provide white glove advising services. Helping people manage and organize their miles, proving booking advice on a per-case basis, tailored itineraries for destinations based on a quick interview with the traveler. Basically, leverage your deep well of knowledge.
The other idea is to run your own LLM on site as a "OMAATGPT" where anyone can query and ask questions and your LLM answers based on the site archive and history. This again leverages your asset of years of blog posts.
Im happy to assist you in setting these ideas up, as an unpaid volunteer. There ate other readers of yours, I am certain, who are much more qualified than I am to assist.
Maybe Ford could help with booking advice (and actually do the booking too).
Possibly bring back concierge travel with PointPros? Helping your readers actually use the points they earn and find the sweet spots is a real value they'd pay for
I would pay for a (reasonably priced) subscription lol. Something that would be great as part of that would be to take reader questions - you reply in the comments occasionally but a true mailbag type article once or twice per month would add real value I think
Hi Ben, I read this blog daily and would be happy to pay a modest subscription fee to keep content and editorial standards similar to what they are today.
I love reading your content and have since the FT days! I would much rather pay you directly and have an ad free experience.
On other topics I am a member of podcasts paid discord/Patreon feeds and would also be interested in a OMAAT version.
Always appreciate your transparency!
I would pay for a subscription. I have been reading this blog for about half my life and not a day goes by without me checking your take on the latest news, or airline reviews, etc. I’m glad things have stayed pretty consistent over the years, but I don’t mind some evolution, as long as it’s nothing too radical.
I wouldn’t mind paying for a membership, something like YouTube channel members. I want to read your blog, not watch videos. Reading helps me staying focused, it’s a welcomed distraction from reality, and it is part of the OMAAT-charme.
I agree. I really do not want videos. And the amount of written work Ben creates each day is definitely worth the escape from life and politics.
Yes to paid membership and yes to video interview with execs that would be super interesting. Otherwise keep up the great work
A good approach would be to create video shorts of each blog piece and put it out on monetization platforms and link them in your blog.
It gets to people who dont normally blog or have lost the ability to read a long post.
You will get broader distribution from the monetization platforms. You can point to the blog for greater details.
Assuming you dont have a problem creating videos of yourself!
I love your reviews Ben. I'm not sure how much you make through credit card sign-up referrals but imagine that is a decent source of revenue that would get tough if everything goes behind a paywall. I do think you have the best flight reviews in the business. Maybe some short videos about your premium cabin experience could be good. A bigger video opportunity in my mind is hotels - especially for expensive hotels &...
I love your reviews Ben. I'm not sure how much you make through credit card sign-up referrals but imagine that is a decent source of revenue that would get tough if everything goes behind a paywall. I do think you have the best flight reviews in the business. Maybe some short videos about your premium cabin experience could be good. A bigger video opportunity in my mind is hotels - especially for expensive hotels & resorts. Having a longer 10-20 min video tour would be great to watch on Youtube and some others do this today, but obviously you have the community here and know what travelers like us are looking for. Having the ability to read your hotel review but then also watch a video (thinking of lux resorts) would be quite nice. I'd be down to watch some interviews to your point as well (would pay PPV $ for you and Tim D...).
Speaking of money (and this goes to anyone), but I suggest you go to missingmoney.com as you (may) have some unclaimed money lying around.
I would pay for a subscription. I value your work and sometimes disagree truly appreciate all the content you create. You provide so many posts per day and give me a break from politics lol.