For the past few years, most of IHG’s global hotel promotions have been customized. Everyone gets some type of offer, but different members get targeted for different versions of the offer.
The logic is that hotel loyal programs want to generate incremental revenue, so they’d like to get you to increase the business you’d otherwise give them, rather than just reward you for stays you’d make anyway.
IHG has just revealed the details of their next global, which launches in a couple of weeks.
IHG’s next global promotion is called “Free Nights Faster,” and is valid for stays between January 15 and April 15, 2019. To see the details of your Accelerate offer, log into this page and then register.
My version of the offer is for up to 42,600 bonus points after completing up to six tasks.
My tasks include the following:
- Discover Our Brands — 11,200 bonus points (stay at two brands)
- Saturday Stays Bonus — 8,000 bonus points (stay two weekends, including a Saturday night)
- Stay at 2 IHG Hotels — 2,800 bonus points (stay at two IHG hotels)
- Earn More, Faster — 6,600 points (book three bonus points package stays)
- Stay a Little Longer — 12,000 bonus points (book two stays of four more consecutive nights)
- February Bonus Offer — 2,000 bonus points (stay once in February)
Typically these promotions also offer an “achievement bonus,” where you earn bonus points if you complete a certain number of tasks. There’s no such offer this time around.
While I in general appreciate the ability to gamify these promotions, this particular promotion isn’t terribly lucrative for me.
I guess if I stayed at two different IHG brands over weekends, including one stay in February, I’d earn 24,000 bonus points, since I’d unlock the first three bonuses, plus the last one. That could be worth it.
However, the additional bonuses aren’t really worth it to me — I’m unlikely to stay for four consecutive nights, and booking three bonus points packages is a lot.
What does your first IHG promotion of 2019, and do you plan on taking advantage of your offer?