Well this sure is going to get interesting. Much like the taxi industry has faced a lot of competition from ridesharing services like Uber, the lodging industry faces a lot of competition from homesharing services like Airbnb. Most major hotel chains haven’t officially done much to acknowledge these services, which I guess is fair enough, since it’s tough for them to compete directly.
Well, it looks like Hyatt is taking a very different approach, and while we’ll have to wait to see what’s in store, this is a bold first step.
Hyatt has announced a new partnership with Oasis, which offers home rentals. Per the email I just received from Hyatt:
Discover home rentals with the hospitality services and amenities you deserve.
The Unbound Collection by Hyatt is pleased to now offer home rentals through Oasis, a global leader in serviced home rental accommodations. With thousands of handpicked homes in over 20 destinations worldwide, Oasis combines the comfort and authenticity of home rentals with the service and amenities of a hotel – including in-person check-in and check-out, fresh linens and toiletries, and on-demand concierge services.
Oasis is coming soon to the World of Hyatt program. We are actively working on adding the opportunity for members to earn and redeem points and enjoy benefits for stays at Oasis properties.
Fascinating. So not only does Hyatt have a partnership with Oasis, but they suggest that this is going to be part of the Unbound Collection, which is Hyatt’s first independent hotel portfolio. That suggests that this is more than just a small partnership, and that there will be some level of integration here.
For the time being, World of Hyatt members can save $100 when they book their first stay by October 31, 2017 (valid for a stay through December 31, 2018), using promotion code UnboundxHyatt.
I wasn’t really familiar with Oasis prior to hearing about it from Hyatt. Oasis has thousands of homes in 20 cities around the world.
What seems to make them different than Airbnb is that they seem to mostly be super luxurious and high end, rather than just offering any random apartment. Furthermore, it looks like Oasis properties always come with Goetz toiletries, a simpler check-in and check-out experience, etc. So they try to incorporate some elements of hotels into the experience.
While we don’t yet know how this relationship will expand, my guess is that:
- You’ll be able to earn World of Hyatt elite stay credits for Oasis stays
- You’ll be able to earn World of Hyatt points for Oasis stays (though perhaps at a reduced rate)
- You’ll be able to redeem World of Hyatt points for Oasis stays, though my guess is that it won’t be at a lucrative rate (maybe every point gets you one cent towards the cost of a stay, for example)
That’s just speculation on my part, of course.
I can’t wait to see how this develops, as this has the potential to be a pretty disruptive partnership. Ultimately home rentals aren’t going anywhere, and this is something the hotel industry will have to deal with. It seems that rather than ignoring it altogether, Hyatt figures that “if you can’t beat ’em, join ’em.”
What do you make of Hyatt’s partnership with Oasis, and how do you see this unfolding?
We just booked a stay for Rome. We never stay in hotels there and our usual apartment was rented, so this works out great for us.
The 77 apartments available in NYC are pretty unremarkable. A lot of them look just like Airbnb, investment properties kitted out with boring, low rent furniture (try to find all the apartments with the same sun-shaped mirror fixture!)
Got the email the other day about this and completely missed the $100 off code. Glad I read this post!
I just went on the site - a $150 per stay cleaning fee makes these rentals not practical for short stays. I think that this will not be a hit for Hyatt.
Here's where this is interesting to me. Will these rentals count as one of Hyatt's "brands" when trying to get either the 5 brand or 10 brand bonus nights? Any ideas?
I have never used Airbnb because I always wonder who and how are those sheets washed? Who does and when do they clean the place?
If it wasn't for that Airbnbs are often in really cool locations. So Hyatt has directly answered my Airbnb concerns and I can't wait to check out one of these places. Hyatt also added in the gym perks which answers another con of Airbnb - no where to work out.
Now if they could just have a local Hyatt hotel delivery breakfast.
Lucky -
I love this blog! But I must say I'm sometimes disappointed by the lack of coverage of some huge topics, especially when really minor and pointless articles are written at the same time as a much more important event. I was expecting that OMAAT would cover Saudia's privatization, Flyadeal's launch, Ryanair's pilot fiasco, and now Monarch's sad end. Those were all big news, some more than others, and there's so much more...
Lucky -
I love this blog! But I must say I'm sometimes disappointed by the lack of coverage of some huge topics, especially when really minor and pointless articles are written at the same time as a much more important event. I was expecting that OMAAT would cover Saudia's privatization, Flyadeal's launch, Ryanair's pilot fiasco, and now Monarch's sad end. Those were all big news, some more than others, and there's so much more that could be covered that is ignored. Would appreciate those articles and your insight on those much more than "American's flying an A380 between Tampa and Chicago." Ahem, fake news.
I'm very keen if blackout curtains and a working aircon with individual temperature control are guaranteed (gym in building would be an additional plus for me). The absence of these (especially blackout curtains) is what holds me back from using airbnb. And asking such questions on airbnb will often lead to the immediate discovery that 'unfortunately the room is not available anymore during the time you inquired' (just happened to me in Lisbon). I stay...
I'm very keen if blackout curtains and a working aircon with individual temperature control are guaranteed (gym in building would be an additional plus for me). The absence of these (especially blackout curtains) is what holds me back from using airbnb. And asking such questions on airbnb will often lead to the immediate discovery that 'unfortunately the room is not available anymore during the time you inquired' (just happened to me in Lisbon). I stay with big chains mostly because of the consistent product, I don't have to worry if a Hilton has blackout curtains.
This has me worried. I am sure there is just about zero benefit for a globalist with this new partnership.
My biggest worry is that this might be an indication that Hyatt will move to a revenue based loyalty program. I think this is bad news. I sure hope I am wrong.
This is very exciting. I'll jump on the bandwagon for sure of we can earn points and stays for that, which is one of the biggest problem of AirBNB.
Marriott offer something similar with their Execustay & Executive Apartment partnerships
(e.g. http://www.execustay.com/marriott-rewards.php ), though they tend to be for longer term rentals....