Here’s a creative concept from one hotel group to fill rooms this summer. We’ve seen this offered a couple of times in the past, and it’s nice to see it return, especially with travel restrictions being eased.
In this post:
Nordic Choice Hotels “Unlimited Nights” promo
Nordic Choice Hotels (which has around 200 properties in Scandinavia and the Baltics) is offering a promotion whereby you can stay unlimited nights over the summer for a fixed cost, with breakfast included.

Here are the basic details:
- This is valid for stays between June 24 and August 21, 2022
- The cost is 3,000 Euro
- Once you purchase this offer you will receive an email with a “hotel passport” and links to the booking pages by email; at check-in you’ll have to share your unique code
- At most two guests can stay in the room, and the primary guest has to be the person who bought the pass
- You can stay in a particular hotel for at most five consecutive nights (and 15 nights total over the promotion period), and can’t stay in more than one hotel on a particular night
- Only a few hotels are excluded, including Icehotel, Kämp Hotel, Lily Country Club, Son Spa, St. George, The Thief, and Yasuragi
- Nordic Choice Club members can earn points for purchasing the pass, and will earn one qualifying night for every night stayed, though other benefits are not included with stays

Nordic Choice Hotels “My Summer Treat” promo
If spending two months in hotels this summer sounds a bit aggressive, there’s a promotion that will probably have wider appeal. Nordic Choice Hotels is offering a promotion whereby you can stay seven nights over the summer for a fixed cost, with breakfast included as well.

While most of the restrictions are the same as above, there are a couple of primary differences:
- The cost is 595 Euro
- You can stay in a particular hotel for as many nights as you want, so you could spend seven nights at the same hotel if you wanted to, or spend one night at seven different hotels
- Fewer hotels are participating in this offer, and you can find the list of eligible hotels here
Are these hotel passes a good deal?
The pass for unlimited stays for 60 nights costs 3,000 Euro, which averages out to 50 Euro per night:
- If you were to live in hotels for 60 nights that would be a great deal
- Conversely, if you were to only stay for one week over the course of summer, this would be an awful deal
- There are obviously major geographic restrictions here, but personally I think this would probably make sense if you’d otherwise stay at these properties for at least one third of the nights over the summer, give or take (and even that might be a questionable value)
The pass for seven nights costs 595 Euro, which averages out to 85 Euro per night. That’s potentially a good deal:
- Northern Europe isn’t cheap, and there are plenty of Nordic Choice Hotels properties that retail for over $200 per night
- This gives you a lot of flexibility, since you can stay all seven nights at one hotel, or split up the seven nights however you’d like
- The catch is that the list of eligible properties for this promotion is much more limited than it is for the unlimited pass promotion

Bottom line
Nordic Choice Hotels has brought back its promotion offering unlimited hotel stays over a 60 day period this summer. If you’re planning a lot of hotel stays in Northern Europe this summer, this could represent an excellent deal.
Even if you’re not planning on spending a couple of months in the region, the ability to buy seven nights for 595 Euro could be a great value as well, and represent significant savings.
This is definitely niche in terms of the portfolio of hotels and geography, but for the right person this is an amazing opportunity.
Anyone plan to take advantage of either of these promos?
The Clarion Hotel Helsinki, which is my favorite Nordic Choice by a mile, is sadly excluded. I may still hop on this though.
"The following hotels are not included in the offer: Icehotel, Kämp Hotel, Lily Country Club, Son Spa, St. George, The Thief and Yasuragi. Hotels may also become fully booked of course."
Clarion Hotel Helsinki is not listed here and is included in the pass.
I'm unfortunately a Nordic Choice platinum member (earned through stays) and their hotels are nothing to get excited about, certainly not since this offer only covers the basic rooms, which you almost always have to avoid (since they're cramped and pretty awful). I currently have 1+ million Nordic Choice points and don't find any use for them at all except for airport stays at ARN. I would never, ever spend my money on this. Who...
I'm unfortunately a Nordic Choice platinum member (earned through stays) and their hotels are nothing to get excited about, certainly not since this offer only covers the basic rooms, which you almost always have to avoid (since they're cramped and pretty awful). I currently have 1+ million Nordic Choice points and don't find any use for them at all except for airport stays at ARN. I would never, ever spend my money on this. Who in their right mind would want to spend 60 nights at Nordic Choice properties (which VERY rarely have AC) during the summer? I live in Stockholm (but am abroad about 30-50% of the year) and spent the summer of 2020 in "better" suites at select Nordic Choice hotels - since it was hard to travel due to Covid - and hated every moment of it. Never again! If you live in the Nordic countries, you should go abroad to nicer (and/or cheaper) places, and if you plan to visit the Nordic countries, find somewhere nicer to stay :)
I wonder if they restrict the bookings in more expensive properties and/or dates. For instance, I will travel to Copenhagen, staying 3 nights, and was considering the Villa, a really nice NordicChoice property, which comes at about USD 400 per night in late June. So with only three nights I would have amortized one third of the pass.
On the other hand side, if I decide to stay at the Comfort Inn at the airport...
I wonder if they restrict the bookings in more expensive properties and/or dates. For instance, I will travel to Copenhagen, staying 3 nights, and was considering the Villa, a really nice NordicChoice property, which comes at about USD 400 per night in late June. So with only three nights I would have amortized one third of the pass.
On the other hand side, if I decide to stay at the Comfort Inn at the airport (which I won't, just a hypothetical example), the price is slightly over USD 100 in the same period - which makes it hard to generate any value out of the pass.
I've stayed at several of the hotels that are available on the "limited" deal...depending on the room type, 595 EUR is a great deal. It looks like this deal is for "Moderate" and "Standard" rooms...these are pretty basic (the Comforts in Oslo, in particular) but some are funky and modern (GLO Art in HEL). What I remember about Nordic Choices is that, typically, they offer VERY nice breakfast buffets, and some (the Clarion Collections) also...
I've stayed at several of the hotels that are available on the "limited" deal...depending on the room type, 595 EUR is a great deal. It looks like this deal is for "Moderate" and "Standard" rooms...these are pretty basic (the Comforts in Oslo, in particular) but some are funky and modern (GLO Art in HEL). What I remember about Nordic Choices is that, typically, they offer VERY nice breakfast buffets, and some (the Clarion Collections) also have fika (Swedish coffee break with food) and an evening meal included, too. As Lucky mentioned, Scandinavia is pricey, so for roughly $90/night with a hearty breakfast, afternoon coffee and snack, and even possibly dinner, I'd take advantage - especially if in the cities!
Brace yourself, subscription services are coming to hotel chains!
“The pass for 10 nights costs 595 Euro, which averages out to 59.50 Euro per night.”
Ben- The pass is for 7 nights not 10 nights, thus changing the average cost per night.
Thanks for posting this. I won’t personally use it, but it’s the kind of potentially great offer that I hope to keep seeing on boardingarea. You really did a great service catching this one. Thanks again.