Hyatt’s Strange Mr. & Mrs. Smith Gift Card Offer

In the summer of 2023, Hyatt acquired Mr. & Mrs. Smith. Mr. & Mrs. Smith is essentially a luxury hotel booking platform and travel agency — the company doesn’t manage hotels, but rather just gets a commission when you book through it, and offers you some perks in exchange.

While Hyatt plans to give World of Hyatt members the opportunity to earn and redeem points at Mr. & Mrs. Smith properties, the collaboration between the two companies is starting in a rather unusual way.

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Earn points & elite nights for Mr. & Mrs. Smith gift cards

World of Hyatt has rolled out a special promotion for buying Mr. & Mrs. Smith gift cards through this link, which is valid for purchases through March 31, 2024:

• You can earn 5x World of Hyatt base points per dollar spent on eligible Mr. & Mrs. Smith gift card purchases through Hyatt
• You can earn one World of Hyatt elite night credit for every $300 spent on eligible Mr. & Mrs. Smith gift card purchases, up to 60 elite nights

As you’d expect, there are some terms to be aware of:

• The gift cards purchased with this promotion don’t expire
• Each gift card has a maximum value of $1,000, and you can purchase up to $10,000 in gift cards per day
• The gift cards can only be redeemed for stays directly through Mr. & Mrs Smith’s website, and you can use up to five gift cards toward a single booking
• Gift cards can only be used to pay for room rate, and not to pay for any incidental spending on property
• Stays booked with these gift cards won’t be eligible for the accrual of World of Hyatt points, or for elite nights, beyond the rewards you’re earning for buying the gift cards
• For the purposes of bonus points earned via a credit card, these purchases will not be coded as a Hyatt purchase; you should use a card that is best for everyday purchases.

My take on this World of Hyatt promotion

I suspect many World of Hyatt members will be confused by this promotion, and that’s understandable. World of Hyatt is offering bonus points and elite nights for purchasing gift cards that you can redeem through a company that it acquired, but then you won’t actually earn additional points or elite nights when you complete the stay.

My interpretation here is simply that the integration between World of Hyatt and Mr. & Mrs. Smith is going rather slow, so as an interim, Hyatt is giving people some incentive to still book with Mr. & Mrs. Smith.

My assumption is that Hyatt is working toward offering World of Hyatt perks for Mr. & Mrs. Smith bookings, but only when booking them through Hyatt’s website.

Fortunately this promotion is valid for several months, so you can hold off and see how this plays out. Hopefully we see World of Hyatt roll out some sort of reciprocity with Mr. & Mrs. Smith in the coming months, but who knows. Based on the current end date of this promotion, maybe Hyatt is aiming for a spring 2024 launch for integrating Mr. & Mrs. Smith bookings into Hyatt’s channels.

Regardless, I wanted to flag this promotion, and also emphasize that you shouldn’t take advantage of this if you’re expecting that you’ll be able to “double dip.”

Bottom line

Hyatt has acquired Mr. & Mrs. Smith, and has a promotion offering 5x World of Hyatt base points for buying Mr. & Mrs. Smith gift cards, plus one elite night for every $300 in gift cards purchased. The catch is that you won’t have any additional earnings with Hyatt when you go to redeem those gift cards through Mr. & Mrs. Smith.

This promotion is better than nothing if you want to earn Hyatt credit for stays with Mr. & Mrs. Smith, but I’d recommend waiting to see how reciprocity between Hyatt and Mr. & Mrs. Smith will work.

What do you make of this Mr. & Mr. Smith promotion?