Amex Adds Free MyPanera+ Coffee Benefit

Amex Adds Free MyPanera+ Coffee Benefit

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Those with an American Express card can enjoy months of free coffee at Panera, thanks to a new limited-time benefit.

Get free Panera coffee with an Amex card

American Express and Panera are partnering to offer a free six month MyPanera+ Coffee membership to eligible cardmembers:

  • This is available to all US American Express consumer and corporate card members
  • You must sign-up between November 1, 2021, and January 31, 2022, and then the membership is valid for six months
  • This benefit is only available to new MyPanera+ Coffee subscribers
  • After the six month trial concludes, you’ll be charged $8.99 plus tax per month for a subscription until you cancel, so make sure you cancel your subscription if you don’t want to pay that

For those not familiar with a MyPanera+ Coffee membership, this offers free unlimited hot coffee, hot tea, or iced coffee, every two hours, in any size and flavor, with unlimited refills. Given the standard price of $8.99 per month plus tax, this is like a ~$54 value.

Registering for this Panera perk is easy

How do the economics of this work?

We’ve seen an increasingly common trend whereby credit card issuers partner with all kinds of companies to offer limited time perks. I would assume (though I could be mistaken) that there’s not any money directly changing hands here.

Rather I suspect Amex benefits by offering a new perk for cardmembers, while Panera benefits in a few ways:

  • Coffee and tea costs very little, and once people are in a Panera store getting a free drink, they’re much more likely to also buy something else
  • Panera hopes that people will keep their subscription beyond the free six month trial period
  • Generally credit card issuers offer access to an affluent consumer base, at least compared to the population average, especially with premium cards

Arrangements like these seem like a win-win-win. They’re great for consumers (we get something for nothing), they’re great for credit card issuers (they can offer new perks), and they’re great for the businesses being promoted (which are getting new customers).

Amex cardmembers can enjoy six months of free coffee & tea

Bottom line

Those with an American Express credit card in the United States can take advantage of a six month MyPanera+ Coffee membership. This gets you unlimited free hot or iced coffee, as well as tea, at Panera locations throughout the United States. This is a nice new perk, especially when you consider that this even works with no annual fee Amex cards.

Do you plan on taking advantage of this Amex perk at Panera?

Conversations (33)
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  1. Jorge Paez Guest

    What does "every 2 hours" mean?
    Do you have to wait 2 hours for your refill?

    1. Jags Guest

      It’s to prevent you from getting coffee for more than one person at a time with 1 subscription.

  2. Andrew Guest

    I have been on and off utilizing this "perk" since early covid. It works well for me since the location is near my house. I generally get 5-7 coffees a week, sometimes more.

    Occasionally I purchase something, but that's not common.

  3. Adding Pennies Guest

    Yes, like someone else said, I have had this free for a long time. I just cancel one 3 month subscription, & get another one. I think Panera benefits by getting more people in the store like you said. Again, like someone else said, this is very easy to keep without paying money.

  4. Mary L Guest

    I am only being offered free through end of 2021. How do you get 6 months?

  5. Spanky Guest

    Is this just for drip coffee or does it include espresso drinks like capaccino?

  6. Steve Gold

    I have had this for over a year now and have only paid for 2 months. They have free 3 month trials for anyone, you can refer people and extend another 3 months or just refer yourself and use another email and boom you can keep extending this for free. Pretty easy.

    1. Jorge Paez Guest

      Genius! Did you also "hack" Columbia Record Club back in the day?

  7. Jerry Guest

    The unlimited free coffee deal is available to anyone regardless of being an Amex cardholder or not. U can get 3 months free, cancel and then get another 3 month free offer without end. Panera has unlimited retention offer on this membership

    1. Eskimo Guest

      Don't tell anyone but Panera is going to stop handing out free extension offers because of labor shortages.

      Clearly cutting unemployment benefits ending doesn't solve employment issues, so be a good Democrat and cut everyone some more stimulus checks.

    2. Steve Gold

      It costs them nothing, you order it on your phone you show up and you fill it up yourself. They just set the cups out and you serve yourself. I have been a panera coffee member for over 12 months now, you just walk in grab any cup you want and fillup and leave. Really dont even have to subscribe given they dont check or care and the leave the cups out for you to self fill up with either coffee, iced coffee, tea or soda.

    3. Hobbs Guest

      You must be too young to recall W's stimulus checks.

    4. Eskimo Guest

      You probably watch too much Fox news.
      If you're saying Republicans are doing it, then give Trump the credit too not just W.

  8. DaveM Guest

    If the offer was for Starbucks coffee, I'd be filling out the application right now.

  9. Eskimo Guest

    Yes people who complains about their AMEX Platinum, please cancel your cards.
    It's a bad overpriced card targeting Walmart shoppers, stop paying for it.

    Hopefully, there will be fewer people taking up space in the Centurion lounge.

  10. Clem Platinum

    This is the saddest perk to date I think. WHO in the world would want to drink unlimited quantities of that sock juice!?

    1. Donato Guest

      Cosmo Kramer, for one.

  11. Jeff Guest

    I’m tired of this trend. They’re making it way too complicated to optimize the value of these cards. I’ll take a marginally higher annual fee in exchange for less of this temporarily stuff. Just give good opportunities to earn and burn and I’ll use your card. These temporary benefits are such a hassle. Enroll in this, enroll in that, recover the cost each month/half-year/full-year, unenroll when partnership ends, start over with new benefit, etc.

    I...

    I’m tired of this trend. They’re making it way too complicated to optimize the value of these cards. I’ll take a marginally higher annual fee in exchange for less of this temporarily stuff. Just give good opportunities to earn and burn and I’ll use your card. These temporary benefits are such a hassle. Enroll in this, enroll in that, recover the cost each month/half-year/full-year, unenroll when partnership ends, start over with new benefit, etc.

    I just want your multipliers and transfer partners. Name your price to make it worthwhile. Stop making it complicated, AmEx.

    1. kels2003 New Member

      100%. This trend is completely going in the wrong direction for the consumer base they market too.

    2. Steve Gold

      Then cancel the card. I find it funny that people here are mad about this. Yesterday this was not offered today it was added. Why are you upset? If you dont want it dont use it. Its ok to not use every single benefit of the card just use the ones you like and if you still get the value then keep the card if not why waste your energy complaining about something that does not affect you.

  12. shoeguy Guest

    I am thinking the average Amex Plat cardholder isn't a frequent diner at Panera.

    1. Jerry Gold

      Are they not? It's certainly not an inexpensive place to have soup/sandwich/salad and they're usually in fairly nice parts of town.

    2. Mark Guest

      Are Amex Plat customers really that highbrow? I think you are overestimating them (I'm one and frequently go to Panera for a quick lunch).

  13. Jay Guest

    This article clearly states that the benefit is available to all US Amex cardholders regardless of product or annual fee, so I have no idea why some commenters are bringing up things like "$700 a year" or "platinum".

    1. Tassojunior Guest

      One 6 month per person or card? Hmmmm

    2. Tortuga Gold

      Jay, I apologize for my vitriol -- it's a product of my own idiocy. I saw the photo of the Platinum card, skimmed the article, and just assumed it was yet another insult in Amex's continued conversion of the Platinum into a coupon book. My frustration is with Amex, not Panera, and certainly not any other cardmembers.

  14. Tortuga Gold

    OK, let me see if I got this. I'm paying $700 a year to sit in a Panera all day and drink one "free" coffee every two hours? Um, no. I'm paying $700 a year for travel benefits and for services and discounts which make a busy life more manageable. This is pretty much the antithesis of that.

    1. Andrew Guest

      That's Amex's whole thing now. They give you $300 off an Equinox membership that costs north of $3k annually. They give you $200 in flight credits that are intentionally difficult to redeem. They give you $50 at Sachs, but good luck finding even a tie you like at that price. They give you Walmart+ discounts as if anyone in their right mind ever thought to buy that.

      They cut the priority pass benefits to exclude...

      That's Amex's whole thing now. They give you $300 off an Equinox membership that costs north of $3k annually. They give you $200 in flight credits that are intentionally difficult to redeem. They give you $50 at Sachs, but good luck finding even a tie you like at that price. They give you Walmart+ discounts as if anyone in their right mind ever thought to buy that.

      They cut the priority pass benefits to exclude restaurants, and my airports don't offer PP clubs anyways. Don't get me started on their clubs. Either closed or packed. I prefer the terminal every time I have a choice, and that's saying something.

      The only real value is the Clear membership, but... I'd rather part with $179 than $695. I'm downgrading to Green as soon as my year is up.

    2. Steve Gold

      It is laughable that people think they are too good to buy from Walmart but then will buy the cheapest chinese made goods on amazon haha.

      How can you complain about Walmart being beneth you but you cant find a tie you like at Saks. You know why you cant buy a $50 tie because Brioni and Ermenegildo ties re $200+ what is not to like about getting one $50 off? So you are too good for Walmart but Saks is too good for you?

  15. Jim Napier Guest

    Reading this good news sitting here at Panera!

  16. Whirlwind2000 Guest

    Again, another "aspirational" perk from AMEX platinum....

  17. AJ Guest

    "This is only available to new MyPanera+ Coffee subscribers." What qualifies as "new?" I enrolled for a free 3 month subscription a year ago but cancelled after the 90 days. Am I considered new?

    1. Steve Gold

      Just use a new email they go by email not phone number. I did the free 3 months invited a friend (my other email) and that got me another 6 free months. I have had mypanera+ for over a year now and have only paid for 2 of the 14 months. Just gonna sign up with a new email for this platinum and make it 2 years of this while only paying for 2 months in total.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Jay Guest

This article clearly states that the benefit is available to all US Amex cardholders regardless of product or annual fee, so I have no idea why some commenters are bringing up things like "$700 a year" or "platinum".

2
Steve Gold

I have had this for over a year now and have only paid for 2 months. They have free 3 month trials for anyone, you can refer people and extend another 3 months or just refer yourself and use another email and boom you can keep extending this for free. Pretty easy.

1
Eskimo Guest

Yes people who complains about their AMEX Platinum, please cancel your cards. It's a bad overpriced card targeting Walmart shoppers, stop paying for it. Hopefully, there will be fewer people taking up space in the Centurion lounge.

1
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