Starting March 17, Continental will start selling exit row seating for a fee (which varies based on the length of the flight). Of course Continental elites can continue to reserve exit rows in advance for free, and the same will be true for United elites in the near future. I have to wonder about the practicality of this, though. It’s not like Continental has Economy Plus, so I would have to imagine that exit rows will almost always be full with elites, at least on midcons and transcons. I mean, maybe there’ll be a chance to buy up to a middle seat in the exit row once in a while, but I can’t imagine that would make someone paying $50+ for the additional legroom very happy.
(Tip of the hat to Pat)