Luxury hotel group Langham has some fantastic hotels, though a small portfolio, with just a couple dozen properties. The group has its biggest presence in Asia, but also has some properties in North America and Europe.
Continue reading: Details: New Brilliant By Langham Loyalty Program
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Um, you'd need to spend $24,000 to earn the 720,000 points, extremely limited footprint, and no free breakfast?! Hard pass. Not even remotely interested.
Silly program unless you specifically stay at one of their few properties A LOT.
They would have been much smarter to join GHA, a program that I LOVE. Would have been a perfect fit.
Funny how they spend so much money and time to come out with something that is worse than Langham 1865. Agree that it won’t drive loyalty and that it will just be a cost center
Based on the the title of this post I thought it was going to be a really good program but obviously it is just the name