Southwest Points Will Be Worth Less In 2024

I don’t like devaluations either, but it makes just as much sense for a revenue-based program to do so. It’s the same basic supply and demand issues.

WN issues points to consumers who want to redeem them. And the more credit card signups, the more points there are being redeemed. Southwest gets no direct revenue when I redeem my points, since I’m redeeming my scrip at the company store. They want, therefore, the points to be worth less. So they give up less of their product for free.

One thing about Southwest is: when they have a sale, it is easy to rebook at the lower fare. And cancellations are easy. (Just don't fly any single-aisle to Hawaii if you can help it. :-0 )

I think you included an extra space in this post's title!

hate their boarding process so another good reason to avoid the king of cattle class with their poor point value.I can do delta or United if they are going to be that stingy

You are missing that WN books the revenue when they sell the points to Chase, not when the flight is taken. Southwest gets the money upfront which helps with cash flows.

Even less reason to engage with Rapid Rewards. Glad I didn't burn a 5/24 slot on any of the Southwest cards. Scummy bad faith tactic.

Nice!

You and Leff just posting the same stuff now. Come on - you've got the same exact headline.

Of course. But the less those points are worth, the more of their product they give away for free. If I can currently get $800 of travel for my Chase signup, but if they devalue I get $700, they obviously benefit from the latter

It is not a surprise that WN is devaluing its mileage program. As I have repeatedly said, that is the trend the industry is moving towards and, as heat as Delta takes, it is going where other carriers will follow.

The bigger takeaway w/ respect to WN's decision is that Boeing has informed WN that they will get the 737-MAX 7 certified in the spring of 2024, another 6 months after the latest revision which means the MAX 7 will enter service for WN in late 2024.

WN has some old, tired 737-700s that they are trying to keep in service and it is getting harder and harder to keep them reliably flying.

Southwest's loyalty to Boeing is being sorely tested.

And United's commitment to the MAX 10 will be tested equally as severely as the MAX 10 will not enter service until 2025 at the earliest. While WN and UA can switch to the MAX 9 or 8, there is a lag in the time to convert models and there is a buildup of MAX 7s and MAX 10s that are waiting to be delivered. Both WN and UA's strategies are being continually hit by Boeing's delays.

I just opened a southwest credit card account. This information should have been added in the application but it wasn’t. So I guess I been got