While we’ll see what comes of this, it sure seems like Singapore Airlines will be adding a new element to its business class catering in the not-too-distant future.
Continue reading: Is Singapore Airlines Planning To Serve Caviar In Business Class?
Share your questions, experiences, and thoughts below.
Is it just me or does it seem that Qatar sets the trend in buisness class? First airline to introduce a seat with doors which is now becoming a must for airlines, then caviar...
Actually, Delta was the first one to introduce suite with a door in business class. Qatar does good in refining but not too revolutionary. For that Emirates does a better job (first airline to introduce fully enclosed suite in first class, shower onboard, inflight bar concept etc).
I’d prefer that SQ focus on installing a comfortable and functional business class seat, with recline options and no sleeping at an awkward angle. For that reason, I will always choose CX over SQ. Far better lounges, too.
SQ needs to perform with this new business class or they will lose connecting traffic in the region (in my opinion). With TG on the rise and tourism booming in Bangkok, and their new business class suite coming soon along with direct flights coming soon to the US (probably), SQ needs to up their game again. Too long have they relied upon reputation.
Lol no they will not. SQ is the best carrier by far in Southeast Asia. They use widebodies on nearly every route with proper 1-2-1 business class. TG still uses narrowbodies with recliners, 2-2-2, or even herringbone on many routes.
Considering how far above SQ is to the like of MH, TG, GA, etc. They will maintain their position as the #1 global carrier. I do admit they are overhyped though.
SQ is overrated. Qatar too, with their claustrophobic QSuites. And they don't offer caviar to Milan even though they should. It's a hugely premium market.
SQ hard product is overrated. Their soft product is the best and most consistent in the world, IMO. And I love CX to bits but have had some abysmal service experiences in J.
Anyways, caviar in J feels kind of out of place. Superior Champagne and caviar are an F experience. I go to Hillstone for business lunches but I don't order Blue Label there.
Yolo is 100% right. TG is not touching SQ in any dimension: brand perception, ground services, soft product.
Which is a shame, because Thailand is, all things considered, the most enjoyable SE Asian country and deserves a world-class airline and F cabin experience.
I've only done J on SQ FRA-JFK on the 5th Freedom route. I cannot imagine flying that seat for more than 8 hours. CX rev herringbone all day but tbh I would prefer JL Apex Suite if a connection in Tokyo isn't an issue.
And yeah, SQ lounge game is super-weak. Even the CX lounge at YVR is leagues above the competition.
"inflight bar concept"
Careful... My parents, who were jet-setters in the 60s/70s have proof otherwise 😀
While I understand and respect your opinion, I disagree on 2/3 points here. Brand perception: yes
TG has dedicated fast track check-in and immigration which goes directly to the lounge for J passengers. SQ has security at the gate…
For soft product, I would have said that before COVID, but it’s changed. SQ is skirting by on reputation. TG and GA have the best service in the world. This doesn’t bother me, but it sends a memo: TG flights kneel to speak to you at eye-level, SQ FAs don’t anymore. It’s not about the kneeling as I find it weird, but it describes the overarching argument.
And the F cabin? Not cutting edge (or near SQ) but a damn good product in terms of service in the 5x I’ve flown it.
Caviar is such a nice treat in FC cause it’s not something most people eat every day so it would be even nicer to have it in Business so kudos to Singapore Airlines. I liked the caviar I had on my JL FC JFK-HND flight from a week ago though have to admit caviar taste almost all the same to me; I mean in real life most people would not be able to say “that is Ostatrova and I prefer Petrossian Beluga.”
No one says TG is terrible. But TG is a solid tier below all top airlines.
If given the preference of TG vs premium airlines like SQ, Starlux, JAL, EVA, ANA, the overwhelming majority are not going with TG.
"They use widebodies on nearly every route"
You're not paying attention, if you still believe that.
Half of Singapore's Asian + South Pacific routes (25 out of 48) have at least one daily narrowbody, and 13 of those routes are narrowbody-only.
That number is only going to grow, since more than a dozen 737s are still pending delivery.
Singapore is flying their 737-MAX to places as large as Bangalore, Guangzhou, Chengdu, Hanoi, and Kolkata; and also as far away as Busan.
Except Delta One is a tiny claustrophobic suite. And then the FAs and food are still Delta.
Caviar is totally an F experience.
J is full of people who can't afford to pay for a premium experience and are only there because work is paying.
Those people cheapen the cabin.
Maybe he meant lie-flat beds in Business Class, which SQ will offer in its fleet fully in less than 2 months’ time.
As for their 737-800 fleet with uncomfortable recliner business class seats, these are operating 21 weekly rotations out ot Singapore, dropping to 18 weekly from 19 September, before fully retiring from service after 25 October.
There is no shame in using narrowbodies, since they can have better load factors, are more suitable for destinations that would better served with more flights a day but has lower passenger volume, and they tend to have less restrictions for regional airports with shorter runways or smaller gates.