Several weeks ago I wrote about ZIPAIR Tokyo, which is Japan Airlines' new low cost carrier. The airline will be launching in summer 2020 using Boeing 787-8s, and will initially operate flights from Tokyo Narita to Bangkok and Seoul Incheon. While we previously knew what ZIPAIR Tokyo's logo would look like, this week the airline…
Continue reading: ZIPAIR Tokyo Reveals Livery & Uniforms
Share your questions, experiences, and thoughts below.
I personally love the uniforms. It's a take on a lot of the deconstructionist designers that have come out of Japan over the years...Yohji, Issey, etc. And is a play on the look of Rick Owens today....including the sneakers.
Very modern and very out of the box for a uniform and VERY practical! Funny thing is I also wear Rick Owens and Yohji as my flying "uniform" as it's less constricting and you can sleep in their clothing and still look great.
The logo is meh though.
I saw this on NHK this evening and the best I can say about he logo is at least they are keeping with the low cost philosophy they haven’t been bothered paying a graphic designer.
Uniforms are fine but white trainers seem like a poor choice and will be difficult to keep clean.
Exactly what Ed said. Looks like something I could do in a couple of minutes in Photoshop. Looks too amateurish.
The uniforms are ok I guess, though at the same time they’re not something that really matters that much. However, the livery (among with the rest of the brand) is objectively terrible. This is like some sort of April Fools joke that went way too far and now it’s too late to stop.
Looks like even a worse copy of poor Joon...
Another attempt to create a hipster low cost?
I’ve never understood the point of full service carriers establishing low cost carriers. They of course won’t provide the service or amenities that people expect of JAL nor will they provide the bargain, bare bones transportation that leisure travels are expecting.
I love the livery, actually. While I don't personally like the uniforms I can see where they are coming from. It's trendy. Welcome to Asia!
I suppose the uniforms are a way of getting the name out there, something distinct and unique.
Both the livery and the uniforms are clearly marketing toward Japanese millennials (JAL's response to Joon?). That "dumb" MS Word aesthetic is seen on a lot of millennial-targeted branding in Japan and Asia more broadly; note, also, the shoes. Personally, I like.
You truly aren't a fashion guy Lucky - those uniforms are fit to the models wearing them. They are intended to look that way. It's very Japenese - I like it.
Hate the logo, but, that's where I realize even I am getting "old" - this type of aesthetic is in style right now.
I like the simple livery. Maybe it's the novelty of seeing an airliner cheatline in this era of Eurowhite!
But I really HATE the uniforms, which are astoundingly unflattering and look more appropriate for employees at a funeral home rather than an airline.
Personally I love the livery. Reminds me of the 80s/70s. I feel like Ben should stop trying to analyze Japanese marketing. He also made fun of ANAs Hawaii marketing.
@Jason, I think if you are talking about another OMAAT contributor Ben aka James, he might “transit” to the other team, so we can no longer find any new article from him. Anyone please corrects me if I am wrong.