Turkish Airlines Unveils New Italian Inspired Uniforms

They are totally copied from Dolce & Gabbana, including the majolica setting.

Designers mostly seem to focus on women’s wear, then shove the men into a tired-looking suit that would be equally at home on a bank teller. Unimaginative.

Equally, airline uniform designers often seem more interested in aesthetics than practicality. As nurses have discovered, trousers are much more sensible than skirts for jobs that involve a degree of stretching and bending.

This ain’t gonna make it more likely that I’ll fly Turkish.

Italian "inspired" isn't really correct since they are actually inspired by traditional Turkish motifs. Italian "designed" would be more accurate...

It's a shame they didn't decide to showcase a Turkish fashion designer though - Turkey is really quite developed now and has a lot of its own talent that deserves attention...

Meh...

Having said this though, this is a massive improvement though - I loved his previous designs for Alitalia which felt really premium too.

(Also my favourite uniform is Hainan's - whether it is practical or not is another question :P)

They look great but likely won't be super practical in-flight. I think uniforms that allow for a sharp, tailored appearance on trousers for all crew is the best way to go. Pencil skirts look great, for sure, but hinder nearly all movement required beyond walking and sitting. And I second @The nice Paul's comments regarding the men's uniforms. Generally unimaginative though I dig the color palette.

While the uniform may not affect the soft/hard product directly, I think a crew who feels they look professional and polished will reflect that in their treatment of passengers, thereby having an impact on customer experience overall. Kudos to TK.

Disagree on the men suit being tired, old and imaginative. As far as suits go, this new Turkish uniform is already quite flamboyant, with the shawl collar and satin edge, plus red buttonholes. I would probably choose a 2 button design rather than 3, but otherwise there’s not much you can do with a suit before it becomes an unprofessional joke.

Uh like who cares?

I think this is a huge step in the right direction for TK, it takes just enough inspiration from Turkish culture which is balanced with a classic high-end charm (those hangbags!)

However, I disagree with your comment about the ribbing pattern. If you removed the pattern and just had plain color-blocking I think it would begin to look very very generic and boring, the ribbing adds movement and excitement to the pieces.

When you have a culture as rich as Turkeys, why on Earth would you steal from another? This is the problem with the Muslim world: We don't want to take pride in who we are. Instead of learning from how the West subdued our power, we decide to either eternally resent it, or get on our knees and copy every single thing about it.

I like Singapore Airlines uniforms. They are just so iconic. I feel the same way about KLM uniforms. You can immediately recognize the crew.

@ Matt

I’ve just flown 4 legs in KLM. While I have always liked their bold colour-scheme and the corporate design, close-up the uniforms looked uncomfortable: from the male FA whose tailored short-sleeve shirt was so tight the armholes were biting into the flesh of his (admittedly enormous) biceps, to the female FA whose sharply fitted trousers made it look as if she had a permanent wedgie (and also looked to be made of sweaty, scratchy, cheap polyester).

The fact that the KLM uniform fabric is sufficiently durable to be recycled into the carpets of their new planes tells you that it is probably a bit too tough to be worn next to human skin.

it's identical to the old Alitalia uniform with same colours but different fabric and hat. The dress with belt is identical.... The bag is similar to a Furla designed one too. Bilotti didn't work hard for this uniform... i hope he selected a better fabrics. But probably Turkish hostesses will be less mournful than Alitalia ones...