The SWISS Brand Video That Sums Up Why I Love The Airline Industry

Great video - thanks for sharing. I love it too.

By the way - it's Swiss's, when you're making something possessive, which you have done here. Not Swiss'.

Depends. There’s no hard and fast rule in British English, but most style guides would advise not adding another “s” if that meant the word then had 3 of them at the end. Dunno if American English is different.

https://apastyle.apa.org/style-grammar-guidelines/grammar/possessive-nouns
if the noun is singular, which I believe Swiss is, then 's. If the noun is plural, which I dont think Swiss is, only an apostrophe. But to your point, there is room for debate in some areas, i guess.

This is a very cool video, but the one I NEVER tire of watching is the documentary 'Living in the Age of Airplanes'. There are only a few things that do this, but this documentary has literally made me well-up with tears because of how beautifully it was created and how the airplane has literally done what nothing else has been able to do - even the web - physically.

You'll need to watch it to find out the answer...

I just want to add, British Airways also has some amazing ads that really encapsulate the magic of flying. BA always did well with their ads but there are a couple that are truly terrific.

Thanks, I will check that out!

American English typically says to add an ' at the end of any word that ends in 's' to make it possessive.

What a gem! First time watching this and I LOVED IT! thanks for sharing.

Am I the only one wishing they could go back to Swissair?...