The SWISS Brand Vid...
 

The SWISS Brand Video That Sums Up Why I Love The Airline Industry

11 Posts
4 Users
0 Reactions
372 Views
Posts: 40392
Admin
Topic starter
(@lucky)
Member
Joined: 13 years ago
[#18565]
wpf-cross-image

I’ve referenced this video several times in passing (even in a post about the best airline ads), but I’d like to dedicate a post to this, for anyone who hasn’t seen it…

Continue reading: The SWISS Brand Video That Sums Up Why I Love The Airline Industry

Share your questions, experiences, and thoughts below.


10 Replies
10 Replies
(@Jason)
Joined: 12 years ago

Posts: 1342

Great video - thanks for sharing. I love it too.

By the way - it's Swiss's, when you're making something possessive, which you have done here. Not Swiss'.


Reply
(@The nice Paul)
Joined: 10 years ago

Posts: 1220

Depends. There’s no hard and fast rule in British English, but most style guides would advise not adding another “s” if that meant the word then had 3 of them at the end. Dunno if American English is different.


Reply
(@Jason)
Joined: 12 years ago

Posts: 1342

https://apastyle.apa.org/style-grammar-guidelines/grammar/possessive-nouns
if the noun is singular, which I believe Swiss is, then 's. If the noun is plural, which I dont think Swiss is, only an apostrophe. But to your point, there is room for debate in some areas, i guess.


Reply
(@Kelly)
Joined: 9 years ago

Posts: 100

This is a very cool video, but the one I NEVER tire of watching is the documentary 'Living in the Age of Airplanes'. There are only a few things that do this, but this documentary has literally made me well-up with tears because of how beautifully it was created and how the airplane has literally done what nothing else has been able to do - even the web - physically.


Reply
(@Kelly)
Joined: 9 years ago

Posts: 100

You'll need to watch it to find out the answer...


Reply
(@DLboy)
Joined: 1 year ago

Posts: 5

I just want to add, British Airways also has some amazing ads that really encapsulate the magic of flying. BA always did well with their ads but there are a couple that are truly terrific.


Reply
(@neogucky)
Joined: 3 years ago

Posts: 263

Thanks, I will check that out!


Reply
 ash
(@ash)
Joined: 4 years ago

Posts: 9

American English typically says to add an ' at the end of any word that ends in 's' to make it possessive.


Reply
 BBK
Diamond
(@bbk)
Joined: 5 years ago

Member
Posts: 175

What a gem! First time watching this and I LOVED IT! thanks for sharing.


Reply
 OT
(@ot)
Joined: 1 year ago

Member
Posts: 17

Am I the only one wishing they could go back to Swissair?...


Reply