The Most Ridiculous Airline Aspiration Of The Century...

they may be talking about the 40 percent of BUSINESS class seats?
Anyway, they are probably crazy 😛

they may be talking about the 40 percent of BUSINESS class seats...
Anyway, they are probably crazy 😛

@ Ben,

There is plenty of market for business class only carriers between NYC-LON. The problem is La Compagnie flies into EWR which makes absolutely no sense for this business model. By the way, remember this is just an article and typically there is a lot of marketing and PR on article comments/answers - even they know their numbers are ridiculously unreachable.

"Every all business class startup has failed."

L'Avion was acquired for over $100 million.

And its founders are the same ones here.

There are lots of ways to make money in this world that don't involve creating a profitable business first. It's risky, but these are not virgins to this industry.

And let's also add that the founder also created Air Liberte in the 90s, and guess what...

Sold it to British Airways.

Rinse, repeat. Why not if investors will back a track record.

Is this before or after they double their fleet size to 4?

The problem is that most high value business class customers want to use their preferred airline where they gain miles, have status, and want business schedule / frequencies. Also, if work is paying for it, despite some price pressure, most people are not looking to save their company money at the expense of their convenience.

So La Compagnie is left trying to convert economy pax into business, and that's a tough task to do profitably. Best of luck to them, and maybe they will get a buyout, but I can't imagine any savvy investor putting money into these all business airlines.

For some unknown reason, start-up airlines attract investment capital like fecal matter attracts flies on a hot day (think SkyBus). I'm reminded of Warren Buffet's response to the question - "How do you become a millionaire?" His response - "Be a billionaire who buys an airline."

That's clearly another ridiculous sales pitch in order to part the seemingly endless stream of moronic aviation investors and their money.

I read it as 40% of the revenue. And selling all business class would make that a much smaller passenger count.

Of course they have investors. A fool and his money are soon parted. Just like, I dunno, people funding some internet dude's trip in the Etihad Residence.

if it was 40% and they missed a zero, would everything make more sense, they'd correct it and this wouldn't be a story?

I love this post for so many reasons

If I traveled between these two cities I would move all my travel to them. Business tix for coach prices? What's not to like? Hopefully they hit sfo sometime

I think they mean 40% of the what an average airline serves on that route (like 40% of what british airways serves)

C'mon Lucky - didn't you dream big when you started this blog? Didn't you dream big when you became a travel consultant? Didn't you dream big when you started travelling the world & living out of hotels permanently?

You're sending a confusing message - you criticise a company for dreaming big, yet you're racing to get on their inaugural from LTN.

Why not let them do the dreaming while the rest of us, including you, take advantage of what they offer?

@ @mkcol -- I think "dreaming big" isn't doing anyone justice when you have investors and it's not your own money on the line. It's great to dream big, but there's a difference between that and totally unrealistic goals.

@ Flyingizcool -- How would you define an "average" airline? Some airlines have 1x daily service, some have 5x daily service.

@ Steve -- At the prices they're charging, not really. 😉

I don't read Lucky for his financial analysis! Please stop trying to be an analyst. Focus on your trip report niche.

I'd think they'd mint cash if they decided to fly a plane from LAX. Due to the limited number of seats and high prices... RT coach costs $1500 in the summer.