Primera Air Is Launching Low Cost Transatlantic Flights In 2018

Wow, 70$ for a "premium" meal, who are they kidding? I guess it's the same as a normal meal but served on china, and on separate trays!

I don't really get the influx of low-cost carriers on the already marginalized transatlantic routes. The first person to do a Jetblue Mint-style experience that challenges the upper-mid market is going to make a ton of cash.

United just announced they would be ending EWR-BHX. I assume if United was raking in cash, they wouldn't cancel it. We'll see.

Unless they have lower fares (which it appears they don't) there is no way they can compete with Norwegian on these routes. No one in their right mind is going to pay the same (or more) for a flight leaving from Stanstead on a narrow body without wifi or IFE vs the fantastic Norwegian 787 product from Gatwick.

$40 meals will be sold. When given the choice between being hungry for another 5 hours or paying $40 for a meal, you're going to pay $40 -- and not even spend that much more than you'd spend in the airport. I just bought a 500ml water and mini hand sanitizer for $14 in the airport yesterday. So they're competing with vastly overpriced dry/packaged airport food unless somebody has the foresight to pack themselves a meal on a [international] travel day--and I certainly never have that kind of time.

impressive now that NYC will be linked to 4 London airports - LHR, LCY (BA), LGW (DY/D8), and now STN (PF/6F).

@Justin - not in London you don't pay that. London F7B prices are surprisingly reasonable. You can buy a large bottle of water for £1 and a meal deal (sandwich, drink and crisps/chocolate) for £4. No one in their right mind would spend $40 on a reheated casserole the mashed potato on a plane.

I feel like the pendulum is going to swing back to the legacy carriers - or at least non-legacy-but-not-ULCC (JetBlue) - very soon. We're seeing the market supersaturated with these no-frills airlines to the point where there simply won't be enough business to fill all the seats. At that point the ULCCs will start raising their prices to make the flights worthwhile or they'll just pull out altogether because it's ultimately a loss and they can't sustain the overhead. And that's not even factoring in loyalty to airlines by business travelers who still want lounge access and/or FF miles/points.

You clearly didn't do any clicking around on the website. The second option, "Comfort," includes a checked bag, meal, and seat selection. I found $474 r/t with this option in both from Boston to Stansted without really doing much. Puts you in Row 5-8.

My hope is that these next generation long range narrow bodies (C series/737Max/A320neo) will open up some more long thin TATL routes out of my home airport - YHZ. I hate having to fly 1-2 hours in the wrong direction to YYZ/YUL/BOS/EWR/JFK to get to mainland Europe. I end up flying past my house 6-10 hours after leaving it.

I'm a fan of A32neo and LR because the seats are usually 18" wide, vs 777 and 787 17" wide ones. The overheads on these are giant too and with 3 per set seating either way, I see no loss of comfort until I see the pitch. If this is under 31", then I'm out.

My issue is the lack of entertainment on a long flight and its price. No, I won't pay $40 on an airplane. I'll bring my own, thank you. Plenty of lower priced food in Newark. If it's leisure flyers, then they will check bags, but not if it's high priced. United and foreign carriers will be a better deal on TATL flights with these pricing schemes.

The "just kidding" in the post confused me. What was a joke and what wasn't?

@Dumbo, if you look right above the picture above "just kidding" he says here's the lie-flat seats...but they aren't lie-flat...hence the "just kidding". I was confused by that at first, too.

Their premium fares start at 1000 pounds return and for that you are on a narrow body, no inflight entertainment and you still have to pay extra for wifi. You do get a bottle of water though. And who would spend 1k+ when they don't even say on their website how much the premium seat pitch is?

With such competition in the market now they bring nothing new or special to the table. Fail.

@Daniel - not surpised by the costs since most of these small airlines cannot obtain volume based competitive prices that the larger & more well established airlines can negotiate.

For food, just buy in the terminal and bring it on board. In most airports they dont mind you taking food through security, I do it regularly when flying out of Schiphol, since there are way better food options for cheaper, that I can quite easily take on board.

Birmingham service is a smart move. Iffy on Stansted especially for US originating traffic. Doubtful about Paris and A321neo range especially going Westbound and competition with Norwegian. Why not Brussels or Glasgow instead?

@Ben - Surely if you live in Kings Lynn or Harlow (shudder) you would be much happier to fly from STN than LGW. Never underestimate how much the infrequent flyer dislikes a long journey to an airport - many people choose their leisure destination solely on what's available from their "local" airport. Obviously no-one in Brighton would choose STN over LGW but it works both ways. I don't think wifi is that important to budget travellers either. They will probably want a film though....

Adam,

Birmingham isn't that further west than Stansted. If the winds are bad and the load is high then, either way, you're probably stopping to refuel in Bangor.

The safest thing is to connect via Ireland and also avoid all those UK fees and taxes

Couple things
I read another GREAT article from Bjorn, WOW airlines CEO early this week, he said their non-ticket revenue has surpassed their ticketed revenue this year. They are making more off the purchase of food, assigned seats, bags etc. He stated in his article it isnt about price per seat, but the amount of customers in a seat (even if they pay 0 for that seat). Crazy.
As regards to low cost airlines not being low cost, which is something I see people complain about all the time... DONT BUY THE UPGRADES. My wife and i are teachers and this year alone we have been able to do 5 trips to Europe because of Norwegian (my favorite) and WOW. Pack your on food, share 1 checked bag or better yet, use carry-ons and get to the airport early to get your seat (we sat together every time).
I absolutely love these low cost airlines and their ability to provide some of us an oppertunity to see Europe unlike 3 or 4 years ago.

Daren, glad someone is posting real world reality check for these people who don't know the definition of "budget". We want to travel for bottom dollar, saving those dollars to spend at our destination enjoying great food, etc. We take enough food to get by. Will live without a movie. Would never pay $40 for an onboard meal, omg.

It's been a while but all this prices have changed now. luggage are under £25 and meals under £15. They don't sound so bad now do they? I booked a return flight London --> NY for £286, i'll post my experience next month.
I'll still buy my food at the airport and on my way back I plan to sleep a lot as I'm flying overnight anyway.