Please No: WOW Air Founder Wants To Resurrect Airline

If I had 40 million to piss away, it would be worth more to actually piss it away than invest in this shame.

Expand your failed business model rapidly... what could go wrong?

"If we just burn through cash FASTER we'll surely succeed this time."

They would probably have more luck trying to get Baltia off the ground than restarting Wow...

From a business/economics perspective, it's not a dispositive factor that "the odds of this working are very low." While the odds of success probably are in fact low, the worst case scenario is limited by zero and the loss of the investment, while all other scenarios have a potential to create wealth that is massive in comparison. This is why there will always be entrepreneurial startups in aviation and other industries despite a graveyard littered with failed ventures.

I like how they would expand rapidly. "I know we lose money, but we plan to make it up in volume."

So when we will see Skúli on Shark Tank? 😉

Hilarious. There are bad business models and then there is Wow Air.

In this era of cheap money and ridiculous valuations (hello Lyft), I'll be more surprised if he doesn't find any takers for this.

With James Hogan as special adviser?

First, change the name to LOL.

For 40 million I would want 99% of the airlines, with me making the decisions not him.

Is it that hard to spell Reykjavík and Keflavík correctly?

You can be bothered to spell Skúli's name correctly, yet you abandon the accented vowels in the former two. "i" and "í" are completely different letters in Icelandic. It's not Spanish.

Be consistent, please.

What is hubris? See Skúli Mogensen

@Mike

When place names are translated into English one does not usually keep foreign orthography, unlike the names of people where one usually does. The official ISAVIA website for Keflavik International Airport does not use “í” for either Keflavik or Reykjavik when set to English, while switching to Icelandic changes it to your preferred spelling.

How is this different then selling WOW for $1 before the collapse. If they couldn't sell back then, I doubt it's going to work now.

By the way, I do think there will be takers for $1

I paid $228 to fly EWR-KEF last October on WOW. They could've increased the price 50% and I still would have flown them. So yes, please resurrect the airline and give us Americans one more reason to avoid the big 3, even if just to Iceland and a few connecting cities in Europe...but price your tickets better so you actually make some money.

Just because it's failed once, doesn't mean it will fail again. Numerous businesses have failed once then prospered the second time around.

I'm pretty sure you also didn't keep saying that the business model didn't make sense. In fact, I remember reading many articles about how great they are and how they had a good strategy - you only brought out the "doesn't make sense" line after their problems became widely reported. (Which isn't meant as a dig, it's not surprising considering you just sit inside the planes and don't have any operational experience with airlines - you have no reason to be able to analyse business plans).

We've already had 10 airlines shut down this year so far...does he want WOW to be listed more than once on that list?

@Adil, you beat me to the James Hogan crack! Lol, well done!
I’m sure they could get investment from the Italian government. It has been bankrolling a garbage airline for years.

Baltia has better return rates lol 🙂

How to raise USD 40 million.
1. Find a large airline with a brand name and the perceived need to acquire a low cost airline as a subsidiary
2. Find a venture capital company with more money than brains
3. Put them together and hope for the best .

I'm just here for the comments...the article's title had me at "please no!" LMAO