Claudia Sheinbaum, the new elected president, is from the same party coalition as the outgoing president. Some of her projects and campaign promises are (related to transportation infrastructure and aviation) consolidate Mexicana de Aviación and the newly built airports Felipe Ángeles (NLU) and Tulum. NLU, where the new train line from the airport to Buenavista metro station in México City is almost ready, will be the main hub for Mexicana (Tulum and Tijuana being two of the main routes). Tulum a secondary hub and from there to Punta Cana, Caracas and Lima. From Tijuana to cities farther North like Portland, Vancouver, Ottawa and Montreal.(already announced)
Another project is the reconstruction of the Terminal 1 in México City's Benito Juárez Intl. They already said that the terminal can't be just renewed, it needs to be rebuilt almost in its entirety.
Competitive prices without compromising on comfort, is what is going to attract more customers to Mexicana; the E2 is a comfortable modern aircraft and the configuration they announced is pretty good from a customer point of view.