Malaysia Airlines T...
 

Malaysia Airlines To Transfer All Assets To New Company

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(@lucky)
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Malaysia Airlines is in a terrible financial situation, and finally has a new CEO, Christoph Mueller, who's trying to turn the company around by cleaning house. And he's not being moderate in how he's approaching it. As I've written about in the past, Malaysia Airlines is trying to sell all of their A380s and some…

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10 Replies
(@betterbub)
Joined: 5 years ago

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Posts: 744

Really hope Malaysian Airlines pulls through and comes out victorious. If their current CEO can't save them, who will?


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 JGB
(@jgb)
Joined: 5 years ago

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Posts: 0

Will Malaysian's One World membership come to an end at some point during this restructuring?


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(@tommy17)
Joined: 5 years ago

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Am I the only one who feels that MAS should focus on the international market instead of regional because there are so many low cost carriers in south east asia and malaysia can't compete. The only other possibility I see is for Mueller to turn malaysia into a lcc just like he did with aer lingus.


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(@31483)
Joined: 5 years ago

Posts: 0

@JGB: I don't think so. They really need the oneworld membership to fill their metals once they have sold their A380s and some 777s because they'll be more like a regional airline in south east Asia so without oneworld it might would be hard to fill those Asian routes. I think they need those passengers from Europe, Australia and the US who flies with them to an Asian destination via KUL through oneworld.

I really hope that this guy will turn this airline into a success story because Malaysia Airlines was pretty good before the accidents.


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(@Kieran)
Joined: 12 years ago

Posts: 237

This is something much more interesting than show-downs at check-in. I hope MAS manages a successful resurrection - they didn't have cutting edge product but they had great service on flights I've had with them in the past. I can't imagine the disruption and pain they and their staff are going through now. The new MAS may bear little resemblance to the old, but hopefully as time passes it might surprise and delight by offering the best of new and old.


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(@anthony-cheng)
Joined: 5 years ago

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I agree with Tommy.

I express my opinion as a Malaysian who've been clocking ~200 travel days a year since 1992.

AirAsia has, for all intents & purposes, viscerated MH's domestic market & has changed irrevocably the Asian LCC market. It's a losing proposition to take on the LCC fleets with their ridiculously low cost structure, especially their single type fleets.

Yes, there is a lot of fat to trim from MH after decades of mismanagement, crony sweetheart deals, mind-bogglingly stupid capacity increments (yes, the A380 was a matter of Prime Ministerial pride because SQ has them) and stubbornly short-sighted "iron rice bowl" MH unions.

But as the rest of Asia go down the LCC route with narrower seats, tighter pitch etc; Asian frequent travellers are actually longing for hassle free, premium economy offerings. Thus, SQ's offering will be a outstanding success because of latent unmet demand.

MH should be going all out for this precise market regionally & also gun for the long thin international routes to carve this niche for themselves. MH CASK after restructuring should be able to compete profitably for this segment & leave the penny-pinchers to the likes of AK.

I wish Mueller the best. If his plans are going to take on AK, it's going to be a long shot when morale & confidence is all but destroyed.


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(@31483)
Joined: 5 years ago

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@Tommy: I think the same. I don't see how will they manage to turn into an international airline after becoming a regional airline in Asia. The competition is huge in that region so I doubt if they will be profitable enough in the following years to purchase new A380s and 777s anytime soon. I hope that this guy has a good plan otherwise this restructuring might be the end for Malaysia Airlines. Personally I think selling the A380s is a good idea because Malaysia Airlines will never be as big as Singapore Airlines or Cathay Pacific simply because Kuala Lumpur is not as important as these cities. However I'd keep the 777s.


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 Joey
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(@joey-4)
Joined: 5 years ago

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Posts: 1215

I agree with Tommy as well. I actually thought Air Asia would put a bid to acquire the new MH given Air Asia's well established regional network. With the new MH, they'd have a better international network as well.
However, with the new CEO, I wouldn't be surprised if he turns MH into another LCC in the region. As far as oneworld goes, MH is relatively new to the alliance and beforehand Cathay Pacific/Dragonair served most of SE Asia's oneworld needs. I still think MH will stay in the alliance, though I'd imagine even with the new MH, most oneworld passengers would prefer to fly CX than MH if both carriers fly to their desired destination.


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(@Zacky)
Joined: 11 years ago

Posts: 5

Lucky, I was so touched with your last sentence. Thank you.


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(@Rupert)
Joined: 11 years ago

Posts: 1

I don't see how they can make this work: AirAsia undercuts MH on price on regional routes and SQ and TG beat them on service!
MH customer service is dreadful - my business class flight from FRA was cancelled and after many unanswered messages, I still don't have a new flight, despite lots of options! It took them 20 days to respond to an email - that they have forwarded it to somebody else? Seriously, is that how they want to win business? Why would you buy a ticket from an airline, if you can't be assured that they will actually get you to your destination - or at least respond to a customer in an honest effort to resolve it...
The competition in Asia is tough and, as in Europe, not every country will need multiple carriers!


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