Icelandair Officially Reveals New Livery

Any word if they'll be keeping or even adding to the special liveries they have (like the northern light one)?

Those are some awful looking airplanes.

I’d assume the logo was meant to look like a stylized aurora as opposed to a flag

Very Ryanair/Malta Air!

Hm, beauty is in the eye of the beholder. The new livery looks generic and boring.
I liked their northern lights livery very much.

These look horrible. The old one was classic, distinctive, and instantly recognizable.

Tails cool but the fuselage looks cheap and garish

Let’s see if it gets the cool recepton of BAs late 90s diversity tails

It makes the airline look like a budget carrier.

Very Ryanair.

Yes, the large dark blue block letters on the fuselage remind me of Ryanair as well, which is not a good image for an airline. I think the tail with the different colors is an improvement. I've never been a big fan of the main logo though as I thought it was too generic. I wouldn't have minded something completely different.

I’m pretty sure the “flag” logo is a stylized “F” for “Flugleidum Íslands,” which is the airline’s original name in Icelandic. (The “d” in that word is supposed to be the letter “eth” which had a hard “th” sound.) Anyway, it also has always been drawn this way—I think—to resemble the prow of a Viking ship. SAS had a livery in the 1980s with a similar motif.

Not sure I care for the new livery, though. Too much like Ryanair.

I think it is an improvement. The tails look particularly nice.

I'm dumbfounded that people can find this an improvement. It's horrendous! It screams cheap and classless.

Oops I thought the plane said RYANAIR !
Oh wait it says ICELANDAIR
Hmmm...it does look a lot like RYANIAR ....

I like it, yet I don't. I like the large "Icelandair" on the fuselage (tough to see the font). On the other hand, while I like the idea of the different colors, it looks a little "clunky" here, and I don't like the white logo on the tail, it just looks a little flat and dull when compared to the yellow in the previous scheme. Maybe if the logo was done in the multiple signature colors with the previous shading?

Maybe improving the service would be better.

It is

Nice that they are paying homage to all the failed Icelandic transatlantic LCCs with their colour accents on the tail

It would be criminal if they paint over Hekla Aurora with this new livery. IcelandAir, please don't, I beg you.

The tail reminds me the F from Finnair...

Garish.

It looks now very much like a lcc, really a bad idea, almost as bad as the world tails from BA.

My initial reaction was “What the?!” Hopefully this isn’t more than a mistimed April Fool’s joke. Literally Lufthansa all over again. The epitome of “if it ain’t broke don’t fix it.” The current livery on the 757s and 767s was perfect (except for writing out “Icelandair” on the tail). It’s sad seeing Icelandair dump an identity that clearly reflected their more premium status, compared to WOW or PLAY, in favor of a RYANAIR look.

I always found the old Lufthansa livery dull and boring, and the current one is an improvement in my eyes. As with anything concerning taste it’s wholly subjective.

I think it might look great although we have only seen a glimpse of the full livery, so maybe it is to early to be so judgmental. Change is good. Refreshing a brand makes a statement.

I think I do quite like look of them, but why do airlines always come out with such marketing agency b*ll*cks when making their announcements?
Why don't they just say they fancied a change, and leave it at that?

I hope they still keep TF-FIU in the Aurora Borealis livery.

Ah! Now I know why their IATA code is FI. Meanwhile Finnair, which seems like it should be, is AY (which is from their original name Aero Yhtiö, which means Air Company). Interesting history behind some of those abbreviations.

Good one Red Robo!

I need to correct myself: the airline’s original name was “Flugfélag Íslands.” The word “fligleidum” means “air routes” or “flights,” but “flugfélag” means “airline.” They use the Icelandic name on many of their domestic jet-prop aircraft.

The new one is pleasant but the old one is more attractive. The new lettering is a little too big.

It’s pleasant enough - I would have liked to see the engines painted in the accent color too. The old livery’s yellow engines were one of the defining features, makes the plane much more identifiable from a distance.

I'm now convinced there is but a single branding company that updates (unlikely that is the correct word) airline liveries for all airlines. They design a white body with the airline name in large block letters down the side of the fuselage. And a solid painted tail that flows in to the rear of the fuselage.
No imagination or creativity at all:-(

Looks too much like United

So duplicative and in dearth of imagination.

What kills me is that some design firm probably got $1million+ for this....

I would much rather they improved service and reduced fees than waste money on fixing something that does nothing for the traveling public. There is so much wrong with air travel now, why not spend money om improving the experience.

Domestic flights were operated under the Flugfélag Íslands name between 1997 and 2017 after which the subsidiary was rebranded "Air Iceland Connect". In 2021 it was absorbed into the Icelandair brand.

Losing the yellow was a fantastic idea

More and more airlines are choosing the blue thrust reversers on the engines. These look great until you have to borrow one that isn't. I always pay attention to details of aircraft at the gate and like my plane to look shiny and as advertised.

Hope they still paint at least one in the northern lights livery! It's stunning.

Very disappointed with this livery... it looks cheap and reminds me a lot of RYANAIR. Doesn't really make any meaningful selling points compared to PLAY.

Copy/Paste of Ryanair.... Thought they'd come up with something more original.... Its cheap looking!

Took the words right out of my mouth.