A couple of days ago I wrote about how Aer Lingus plans on rebranding for the first time in nearly 25 years. At the time there was a leaked picture of the new livery. Today the airline officially revealed their rebranding at a ceremony in Dublin. If you want to watch the press conference they…
Continue reading: Full Details Of Aer Lingus’ Rebranding
Share your questions, experiences, and thoughts below.
Do you think the Level, Iberia and now Are Lingus similarities are an IAG plan for consistency, and to make repainting easier if they ever swap aircraft from brand to brand?
The previous version of their livery was so classic...identifiable from miles away, a bold green in a sea of bland white liveries around the world. It could have used an update but this..is just so disappointing
Teal, huh? If only there was a super recognizable color that the island of Ireland could be closely associated with...
I missed the lounge news in Boston. Thats good news for me as a JetBlue commuter, if I ever have an afternoon flight back to LGA, that lounge is closed to Priority Pass when the Aer Lingus flight takes it over. The Aer Lingus lounge at JFK is pretty good, so I'd expect good things for them in Boston.
I like it. Full or half painted bodies belong to the past. That pastel strong color is all but classy and this rebranding (like many others) clean up the livery. For me its simple and nice.
"We’ve added a shamrock to the door of the aircraft to give our guests a warm Irish welcome as they board."
But will one really see this as one boards the plane? The door is usually out of the way, yes?
"It seems like Aer Lingus largely copied Iberia, LEVEL, and Qantas here"
No one copied QANTAS, as QANTAS copied UTA's iconic blue tail introduced some 10 years before it became red Down under 😉
And UTA did fly from France to the South Pacific.
Paint adds a lot of weight to the aircraft so I'm not surprised they decided against a full body paint job.
Aer Lingus didn't need a new livery. Some airlines do.
Years ago, I flew US Air but thought the livery was ugly. In contrast, I liked Northwest. The reality is I felt happier flying Northwest. Weird, I know.
^^ UTA French Airlines had one of the best liveries in the 1980's. I love it. I wanted to fly them. United's pre-battleship gray was also nice.
In modern days, I like ANA, old Lufthansa, Qantas. British Airways, Air France, Virgin Atlantic, and Swiss. Some are not bad, like Singapore, Alaska, LAN, soon to be old/current Aer Lingus, Hawaiian, Cathay Pacific.
+1 Alpha Golf
The Aer Lingus marketing folks are obviously out of ideas. It's like watching Hollywood constantly recycling old movies into remakes because, well, they need to be doing SOMETHING to justify their jobs.
Yeah, super impressive. I guess they'll get their big raise now.
Pretty much all cost driven which is why so many airlines opt for the same design. White is cheaper to paint and lighter to fly and it makes the plane easier to sell when done.
"The light green stripe modernises the design and reflects our value carrier proposition."
What does this even mean? Talk about corporate double-speak...
I'm not sure how a light green colour reflects value carrier propositions.
@Pae
The white section is still painted with two coats, the whole airframe is painted. White paint is not lighter, but it does resist UV fading better meaning a longer time between repaints or touch-ups. It's likely that with this new livery EI expect repainting only to occur during a d-check when the airframe is stripped. They were possibly touching-up the old faded green much more frequently in the past hence the move to eurowhite.
Just saw the new livery on the plane heading into JFK. its simple really modern and cool looking!
I was on EI105 today from Dublin to JFK which was the first flight of any plane with the new livery. They made a little fanfare of it and when we landed they held the plane on the ramp before reaching the gate and a small crowd of journalists and staff took photos of the plane. It was pretty neat as you could see ground staff coming out on the jetways and a lot of people in the windows of Terminal 5 taking pictures and enjoying seeing it in person for the first time. That said, from the inside of the plane there wasn't much new to notice... I have a few pics which are fun.